Labrika vs SEOptimer (2026): which should you pick?
As of Oct 23, 2026, SEOptimer grades higher than Labrika: 2.6 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Labrika grades higher on value for money. SEOptimer grades higher on the free plan, ease of use and platforms. They get the same grade on features.
Price, platforms and features side by side. The table says where each price was read and when.
SEOptimer
SEO audit tool with white-label reports and a lead-generation widget
Which one is for you
Pick Labrika if
- Fits if you want a 400-factor technical audit of a site for a few dollars
- Works for agencies that send clients unbranded audit reports as PDF or DOCX
Look elsewhere if
- Not for you if you want to try it first, as there's no free plan or trial, only a 30-day money-back guarantee
- Skip it if you need keyword research or backlink data, as neither is on record
- Tight if you want the writing assistant, change tracker or keyword grouping, which need an audit and rank tracking both paid for
- Watch out: AI Writer credits are sold apart, from $9 for 1,000 to $29 for 10,000, and last 12 months
- Watch out: the bill moves with pages crawled and rank checks run each 30 days, and no integrations are on record
Pick SEOptimer if
- Fits if you're an agency sending clients audits with your own logo, from White Label at $29.25 a month
- Works for small sites that want a list of on-page fixes in priority order
Look elsewhere if
- Too light for real rank tracking, with 20 keywords and 25 keyword searches on DIY SEO
- Tight if you crawl often, as DIY SEO allows 4 crawls of one site
- Pricey if you want the lead form, webhooks or Zapier, which need Lead Generation at $44.25 a month on yearly billing
- Watch out: local SEO packs from $29 a month, extra GEO audits and the API from $100 a month are separate add-ons
- Not for you if you want to pay with PayPal or use a phone or desktop app, as it takes cards only and runs on the web
How we grade them
| 2.0GPALabrikaFair | 2.6GPASEOptimerGood | |
|---|---|---|
| Value for money | AStartup is $4 per 30 days for 5,000 page crawls, and 500 rank checks add $3, so both come to $7. That's under 60% of this category's cheaper quarter. Bigger sites pay by volume, and AI Writer credits are extra, from $9 for 1,000. | BDIY SEO is $21.75 a month on yearly billing ($29 monthly), right on the line of this category's cheapest quarter. The limits are tight for the money: 4 crawls of 1 site, 20 tracked keywords and 25 keyword searches. |
| Free plan and trial | FNothing free on record: the pricing section lists no free plan or trial, only a 30-day money-back guarantee, which isn't a trial. | CFree single-page audits from the Chrome extension with no account, limited per day, plus a 14-day trial with the plan's full features. Fine for checking pages, not for running your SEO. |
| Features | CA 400-factor site audit, rank checks on desktop and mobile, a content optimizer against the top 10, an AI writer, an AI visibility audit and white-label reports. The gap: no keyword research database or backlink analysis is on record. | CPage audits, a site crawler, keyword and backlink research, rank tracking, an AI writer, white-label reports and a lead-capture audit form. Broad, but the listing shows the gaps: 4 crawls and 20 tracked keywords on DIY SEO. |
| Ease of use | CNo rating on record. You build your own plan from crawl and query volumes each 30 days, and some tools only work once both an audit and rank tracking are paid for. | BNo rating on record, but there's little to set up: paste a URL or click the extension and you get an audit with fixes in priority order. |
| Platforms and integrations | CWeb only, with no integrations or API on record. Reports leave as PDF or DOCX files or a shared link, and there's no desktop or phone app. | BWeb plus a Chrome extension, with Zapier and webhooks on Lead Generation and an SEO Audit API as a paid add-on from $100 a month. No desktop or phone app. |
| Best for | pay-as-you-go technical SEO audits | branded SEO audits for agencies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Labrika and SEOptimer. How we grade
Where they differ
- Labrika also covers long-form writing, AI search visibility and content optimization.
- SEOptimer also covers keyword research and backlink analysis.
At a glance
| Labrika | SEOptimer | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $4 per 30 days for 5,000 page crawls; rank tracking from $3 for 500 queries | $21.75 per month, billed annually ($29 billed monthly) |
| Free plan | None | Free SEO audits of any page from the Chrome extension, with no account needed; free users are limited in how many audits they can run a day. |
| Free trial | None listed | 14-day free trial with full access to the plan's features |
| Web | ||
| Browser extension | ||
| Made by | Labrika Inc. | SEOptimer Pte. Ltd. |
| Price read from | labrika.com | web.archive.org (not the vendor's own page) |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
Labrika
- The pricing section lists no free plan or free trial, only a 30-day money-back guarantee.
- Audits and rank tracking are priced separately by volume for each 30 days, so the total depends on pages crawled and queries run.
- The AI Writer uses credit packs sold apart from the subscription, from $9 for 1,000 credits to $29 for 10,000, valid for 12 months.
- The SEO Writing Assistant, landing change tracker and keyword grouping need both a site audit and rank tracking.
SEOptimer
- Limits are tight on DIY SEO: 4 crawls of one site, 20 tracked keywords and 25 keyword searches.
- White-label reports need the White Label plan, and the embeddable lead form, webhooks and Zapier need Lead Generation.
- Local SEO packs (from $29 a month), extra GEO audits and the SEO Audit API (from $100 a month) are separate add-ons.
- Payment is by credit card only; PayPal is not accepted.
Key features
Labrika
- SEO Auditor
- Checks a site against 400+ factors, including 226 technical checks, meta tag and duplicate problems, security and availability from other countries.
- Advanced Rank Checker
- Scheduled or manual ranking checks on desktop and mobile in over 100,000 country and location combinations, with landing pages found and grouped.
- Interactive Content Optimizer
- Compares a page with the top 10 results for its keywords and flags missing terms, TF-IDF gaps, keyword stuffing and title and H1 issues.
- AI Writer
- Writes one-click articles of up to 3,000 words or expert articles of up to 15,000, and rewrites sections, paid for with AI credits.
- AI visibility audit
- Reports what AI assistants say about a site or brand, which competitors they recommend, and prompt and content ideas to appear in their answers.
- White-label reports and tasks
- Full audits export to PDF and DOCX without branding or are shared by link, and fixes can be turned into tasks with their own chat.
SEOptimer
- SEO and GEO audits
- Checks a page's on-page elements, crawlability, speed and Core Web Vitals, backlinks, social and local details, and signals AI search engines use.
- White-label PDF reports
- Reports carry your logo, colors and company details, can be produced in 15 languages and scheduled; from the White Label plan.
- Lead-generation audit form
- An audit widget for your own website that collects visitors' contact details with each audit and sends leads by email, webhook or Zapier.
- Site crawler
- Crawls every page of a site to find problems in depth, with the number of crawls set by plan.
- Keyword and backlink research
- Keyword research, rank tracking, backlink research and backlink change monitoring, each with monthly limits by plan.
- Chrome extension
- Runs a full audit of the page in the current tab, with prioritized recommendations, without needing an account.
Plans
Labrika
Startup$4
per 30 days for 5,000 page crawls
Site audit at $0.0008 a page, up to 20,000 pages. Rank tracking is bought on top: 500 queries for $3, at $0.006 each.
Business$18
per 30 days for 30,000 page crawls
Audits at $0.0006 a page, up to 60,000 pages. Rank tracking adds 5,000 queries for $25.02, at about $0.005 each.
E-commerce$35.28
per 30 days for 70,000 page crawls
Audits at about $0.0005 a page, up to 150,000 pages. Rank tracking adds 20,000 queries for $80.40, at about $0.004 each.
Agency$80
per 30 days for 200,000 page crawls
Audits at $0.0004 a page, up to 1 million pages. Rank tracking adds 100,000 queries for $300, at $0.003 each.
SEOptimer
DIY SEO$21.75
per month, billed annually ($29 billed monthly)
SEO audits for your own site, 4 crawls of 1 site, 20 tracked keywords, 25 keyword and 25 backlink searches, 20 AI articles a month.
White Label$29.25
per month, billed annually ($39 billed monthly)
Branded PDF audit reports, 10 crawls, 100 tracked keywords, 100 keyword and 50 backlink searches, and 3 users.
Lead Generation$44.25
per month, billed annually ($59 billed monthly)
Adds the embeddable audit form for leads, webhooks and Zapier; 50 crawls, 250 tracked keywords and 6 users.
CustomCustom
Custom limits, requirements and API integration for enterprises, arranged by chat with the sales team.
Ways to pay less
Labrika
- Annual discount
20% off when paying for six months
The subscription builder on Labrika's homepage offers a 20% discount on a 6-month (180-day) term compared with paying month by month.
SEOptimer
- Annual discount
25% off with annual billing
SEOptimer's pricing FAQ offers annual billing on every plan at 25% off the monthly price, which it likens to three months free.
Common questions
Which is cheaper, Labrika or SEOptimer?
As of Oct 23, 2026, Labrika starts at $4 per 30 days for 5,000 page crawls; rank tracking from $3 for 500 queries, and SEOptimer starts at $21.75 per month, billed annually ($29 billed monthly).
Which has a free plan, Labrika or SEOptimer?
As of Oct 23, 2026, only SEOptimer has a free plan. Labrika does not.
Which platforms do Labrika and SEOptimer run on?
As of Oct 23, 2026, only SEOptimer lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.