Lipscore vs REVIEWS.io (2026): which should you pick?
As of Nov 13, 2026, REVIEWS.io grades higher than Lipscore: 2.6 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
REVIEWS.io grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
REVIEWS.io
Product and company reviews for online stores, priced by invites
Which one is for you
Pick Lipscore if
- Fits if you run an online or in-store retailer with steady order volume
- Works for shops that want service reviews as well as product reviews
Look elsewhere if
- Watch out: no prices are published, so you get a quote after a demo
- Not for you if you want to try it free, since no free plan or trial is mentioned
- Tight if you might leave: a one-year term and three months' notice to cancel
- Pricey if you need SMS, Q&A, translations, SSO or premium support, all add-ons
Pick REVIEWS.io if
- Fits if you want product stars and Google Seller Ratings from one tool
- Works for stores moving off Yotpo, Okendo or Trustpilot that need reviews imported
Look elsewhere if
- Skip it if you want a free plan to start on, as there's only a 14-day trial
- Pricey if you sell in several countries, as each domain is its own subscription
- Tight if you need the API or AI replies, as both are on Plus at $400 a month billed yearly, booked through a demo
- Watch out: Google Seller Ratings and review snippets aren't on Essentials; they start at Start-Up, $63 billed yearly
- Watch out: every email or text invite counts, and sending more moves you up a price step
How we grade them
| 2.0GPALipscoreFair | 2.6GPAREVIEWS.ioGood | |
|---|---|---|
| Value for money | CNo price is published, so it sits at C. The pricing page says cost follows review types, add-ons and your annual order volume. | BEssentials covers up to 300 invites, so a 300-order shop pays $23 a month billed yearly, or $29 monthly. Set against its listed rivals at that size, that's the low end. Review snippets and Seller Ratings start at Start-Up, $63 yearly ($79 monthly), and each country domain is billed apart. |
| Free plan and trial | FNo free plan or trial is mentioned; you book a demo. | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. Fine for watching a few invites go out, not for living on. |
| Features | BProduct and service reviews, analytics, Kickstart, imports and AI moderation. SMS, Q&A and translations are separate add-ons. | BThe whole job: product and company reviews in one request, photo and video, 15+ widgets, email and text invites, Google Seller Ratings, imports, surveys, and on Grow a reputation manager with competitor analysis. AI replies and translation wait for Plus. |
| Ease of use | CNo rating on record, and you set up invitations and widgets on your store. | CNo store rating on record. You connect your store, set up invites and pick widgets, and the yearly plan is chosen in the dashboard after signing up. Moving up the plans means watching how many invites you send. |
| Platforms and integrations | BShopify, WooCommerce, Magento and Zapier connections. | BWeb, with Shopify, BigCommerce, Klaviyo, Gorgias, Attentive, Dotdigital, Bazaarvoice and Google. The API is only on Plus. No phone or desktop app is listed. |
| Best for | verified product and service reviews for retailers | product and company reviews with Google stars |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lipscore and REVIEWS.io. How we grade
Where they differ
- Lipscore also covers reports and online store.
- REVIEWS.io also covers surveys.
At a glance
| Lipscore | REVIEWS.io | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $23 per month for up to 300 invites, billed annually ($29 monthly) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial |
| Web | ||
| Made by | Lipscore | REVIEWS.io |
| Price read from | Not confirmed | reviews.io |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Lipscore
- No prices are published: the pricing page says cost depends on review types, add-ons and annual order volume.
- Sign-up is a one-year subscription, and cancelling needs three months' notice before the term ends.
- SMS invitations, Q&A, translations, SSO and premium support are add-ons, not part of the core product.
- No free plan or free trial is mentioned on the pricing page; a demo is booked instead.
REVIEWS.io
- There is no free plan on the pricing page; Essentials, from $23 a month on yearly billing, is the entry point.
- Price follows review invites sent: each email or SMS request counts once, and more invites move you up a price step.
- Each top-level domain is a separate subscription, so stores in several countries pay for each one.
- Google Seller Ratings start at Start-Up; AI replies, translation and API access need Plus.
Key features
Lipscore
- Product reviews
- Branded email invitations to online customers, review widgets, review filtering and stars in Google organic results and Google Ads.
- Service reviews
- A separate review type for the shopping experience, with its own widgets, including widgets for physical stores.
- Lipscore Analytics
- A dashboard of ratings, reviews, invitations and response rates, with product insights such as top and bottom products.
- Kickstart and imports
- Kickstart invites recent buyers to build up reviews within 48 hours, and reviews can be imported from a previous provider.
- AI moderation and summaries
- AI moderation is listed under the core features, and an AI Summary of what customers say is shown on the home page.
- Add-ons
- SMS invitations, in-store invitations, automatic translations, Q&A, SSO and premium support are listed as add-ons.
REVIEWS.io
- Review invites by email and SMS
- Sends review requests and reminders after a purchase by email, with SMS invites from Start-Up up, and a Review Booster to ask past customers.
- Product and company reviews
- Collects reviews of each product and of the business in one request, with photos and videos, and shows them in 15+ widgets.
- Google Seller Ratings
- From Start-Up, feeds company reviews to Google Seller Ratings, the stars shown on Google ads, and adds rich snippets for ratings in search.
- Surveys
- Post-purchase, post-review, abandoned-cart and on-site surveys with a survey builder; Grow and Plus include 100 survey replies a month.
- Reputation manager
- Grow and Plus add a reputation manager, competitor analysis and an AI summary of reviews; Plus adds AI-written replies and translation.
Plans
Lipscore
Pricing could not be confirmed. See lipscore.com.
REVIEWS.io
Essentials$23
per month for up to 300 invites, billed annually ($29 monthly)
Product and company reviews, photo and video collection, automated review requests and 15+ on-site widgets.
Start-Up$63
per month for 1,000 invites, billed annually ($79 monthly)
Adds Google Seller Ratings, rich snippets, imports, third-party reviews, Klaviyo and 100 SMS invites. $130 a month at 5,000 invites, billed monthly.
Grow$140
per month for 1,000 invites, billed annually ($175 monthly)
Adds a reputation manager, AI review summary, competitor analysis and 100 survey replies. Rises with invites: $399 a month at 10,000, billed monthly.
Plus$400
per month for 7,500 invites, billed annually ($500 monthly)
Adds AI review replies, translation, shoppable UGC galleries, Bazaarvoice syndication, API access and a success manager. Booked through a demo.
Ways to pay less
Lipscore
No public discounts listed.
REVIEWS.io
- Annual discount
Save 20% with yearly billing
REVIEWS.io gives 20% off for paying yearly: Essentials is $23 a month billed annually against $29 billed monthly. The yearly plan is chosen in the dashboard after signing up.
Common questions
Which is cheaper, Lipscore or REVIEWS.io?
As of Nov 13, 2026, Lipscore has no price we could confirm, and REVIEWS.io starts at $23 per month for up to 300 invites, billed annually ($29 monthly).
Which has a free plan, Lipscore or REVIEWS.io?
As of Nov 13, 2026, neither Lipscore nor REVIEWS.io has a free plan. REVIEWS.io has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.