Lipscore vs Trustpilot (2026): which should you pick?
As of Nov 13, 2026, Trustpilot grades higher than Lipscore: 2.2 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Lipscore grades higher on value for money. Trustpilot grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Trustpilot
Business reviews on Trustpilot's public site, with paid invite plans
Free plan · from $99/mo
Which one is for you
Pick Lipscore if
- Fits if you run an online or in-store retailer with steady order volume
- Works for shops that want service reviews as well as product reviews
Look elsewhere if
- Watch out: no prices are published, so you get a quote after a demo
- Not for you if you want to try it free, since no free plan or trial is mentioned
- Tight if you might leave: a one-year term and three months' notice to cancel
- Pricey if you need SMS, Q&A, translations, SSO or premium support, all add-ons
Pick Trustpilot if
- Fits if your customers already look businesses up on Trustpilot
- Works for small firms that send under 50 review invitations a month
Look elsewhere if
- Pricey if you're a small shop, as paid plans start at $99 a month for a year, paid upfront
- Not for you if you want to pay month to month, as contracts run 12 months
- Tight if you sell on several country domains, as each one is priced separately
- Watch out: listed prices are starting points, and the quote depends on traffic, business size and revenue
- Watch out: product and location reviews are paid add-ons, and the API is only on Premium and Enterprise
How we grade them
| 2.0GPALipscoreFair | 2.2GPATrustpilotFair | |
|---|---|---|
| Value for money | CNo price is published, so it sits at C. The pricing page says cost follows review types, add-ons and your annual order volume. | DStarter is $99 a month per domain, paid upfront on a 12-month contract, for 100 invitations, and only for small businesses up to $5M in revenue. A shop with 300 orders a month needs Plus at $319 to invite everyone. Set against its listed rivals, that's the dear end. |
| Free plan and trial | FNo free plan or trial is mentioned; you book a demo. | CA free account keeps your profile, lets you reply to and flag reviews, and sends 50 invitations a month, with 1 widget and 1 user. Your TrustScore stays whether you pay or not. But a busy shop hits 50 fast, and the 14-day trial is of Plus. |
| Features | BProduct and service reviews, analytics, Kickstart, imports and AI moderation. SMS, Q&A and translations are separate add-ons. | BThe whole job for company reviews: a public profile and TrustScore, automated invitations, QR codes, TrustBox widgets, replies and flagging, insights and benchmarks. Product and location reviews are paid add-ons, and AI-assisted replies are Enterprise only. |
| Ease of use | CNo rating on record, and you set up invitations and widgets on your store. | CNo store rating on record. You claim the profile, connect invitations to your store or CRM and add widgets to your site, and the paid plans are quoted on your traffic and revenue. |
| Platforms and integrations | BShopify, WooCommerce, Magento and Zapier connections. | BWeb, with Shopify, Salesforce, HubSpot, Klaviyo, Dotdigital, Adobe Commerce, BigCommerce and AfterShip, and all integrations on Plus. The API is an add-on on Premium and Enterprise only. No phone or desktop app is listed. |
| Best for | verified product and service reviews for retailers | a public review profile shoppers already know |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lipscore and Trustpilot. How we grade
Where they differ
- Lipscore also covers online store.
In commonWebAI featuresReportsReview collection
At a glance
| Lipscore | Trustpilot | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $99 per domain / month and up, billed annually |
| Free plan | None | Free account: claim your profile page, 50 automated review invitations a month, reply to and flag reviews, 1 widget, 1 QR code and 1 user. |
| Free trial | None listed | 14-day free trial of the Plus plan |
| Web | ||
| Made by | Lipscore | Trustpilot |
| Price read from | Not confirmed | business.trustpilot.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Lipscore
- No prices are published: the pricing page says cost depends on review types, add-ons and annual order volume.
- Sign-up is a one-year subscription, and cancelling needs three months' notice before the term ends.
- SMS invitations, Q&A, translations, SSO and premium support are add-ons, not part of the core product.
- No free plan or free trial is mentioned on the pricing page; a demo is booked instead.
Trustpilot
- Paid plans are 12-month contracts paid upfront, and each domain is priced separately.
- Prices are starting points: the quote depends on site traffic, business size and annual revenue.
- Product and location reviews are paid add-ons, and API access is an add-on only on Premium and Enterprise.
- The free plan stops at 50 invitations a month until the next month or an upgrade.
Key features
Lipscore
- Product reviews
- Branded email invitations to online customers, review widgets, review filtering and stars in Google organic results and Google Ads.
- Service reviews
- A separate review type for the shopping experience, with its own widgets, including widgets for physical stores.
- Lipscore Analytics
- A dashboard of ratings, reviews, invitations and response rates, with product insights such as top and bottom products.
- Kickstart and imports
- Kickstart invites recent buyers to build up reviews within 48 hours, and reviews can be imported from a previous provider.
- AI moderation and summaries
- AI moderation is listed under the core features, and an AI Summary of what customers say is shown on the home page.
- Add-ons
- SMS invitations, in-store invitations, automatic translations, Q&A, SSO and premium support are listed as add-ons.
Trustpilot
- Public profile and TrustScore
- Reviews live on the business's profile page on Trustpilot's consumer site, with a TrustScore that stays there even if the business stops paying.
- Review invitations
- Sends automated invitations after a purchase or service, from 50 a month free to 1,000 on Premium, plus QR codes and, from Plus, an in-app review collector.
- TrustBox widgets
- Website widgets that show the TrustScore, star ratings and testimonials, from 1 on the free plan to 21 or more on Premium and Enterprise.
- Product and location reviews
- Add-ons on the paid plans for reviews of individual products, with SEO-friendly widgets, and for reviews of each physical location.
- Insights and AI replies
- TrustScore insights, topic and sentiment reports and competitor benchmarks on higher plans; Enterprise adds AI-assisted replies and custom dashboards.
Plans
Lipscore
Pricing could not be confirmed. See lipscore.com.
Trustpilot
Free$0
50 review invitations a month, replies to reviews, 1 TrustBox widget, 1 QR code collector and 1 user.
Starter$99
per domain / month and up, billed annually
100 invitations a month, 2 widgets, 1 user and 1 domain. Only for new small businesses with up to $5M in revenue.
Plus$319
per domain / month and up, billed annually
300 invitations a month, 10 widgets, 3 users, up to 3 domains, all integrations and a branded profile page.
Premium$799
per domain / month and up, billed annually
1,000 invitations a month, 21 widgets, 10 users, a customer success manager and fuller insights. Sold through a demo.
EnterpriseCustom
Unlimited invitations, 1,000 users, SSO, AI-assisted replies, custom dashboards and invitation tools, priced by sales.
Common questions
Which is cheaper, Lipscore or Trustpilot?
As of Nov 13, 2026, Lipscore has no price we could confirm, and Trustpilot starts at $99 per domain / month and up, billed annually.
Which has a free plan, Lipscore or Trustpilot?
As of Nov 13, 2026, only Trustpilot has a free plan. Lipscore does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.