Mailjet vs turboSMTP (2026): which should you pick?
As of Nov 13, 2026, we pick Mailjet: it is third in our ranking of email sending services, and it grades higher too, 2.4 against 2.2.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Mailjet grades higher on features and platforms. turboSMTP grades higher on the free plan. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Mailjet
Email API, SMTP relay and campaign editor on one plan priced by volume
turboSMTP
SMTP relay and email API on European infrastructure, with a free plan
Which one is for you
Pick Mailjet if
- Fits if you want receipts and newsletters sent from one account on one plan
- Works for teams whose email data has to stay in the EU
Look elsewhere if
- Pricey if you only send app email, as you pay for campaign tools you won't touch
- Tight if you pass 50,000 emails a month, where Essential stops and Premium is $59, or $499 at 500,000
- Not for you if you need a dedicated IP below 100,000 emails a month, and even then it's on request
- Watch out: the free plan stops at 200 emails a day and has online support for the first month only
- Skip it if you need automations or landing pages on Essential, as they start with Premium
Pick turboSMTP if
- Fits if you send a few thousand emails a month and want a free plan with no time limit
- Works for agencies that need subaccounts on Pro
Look elsewhere if
- Tight if you need webhooks or a dedicated IP, as both are Pro features
- Pricey if you want a dedicated IP at small volume, since Pro starts at 100,000 emails and $79.95 a month billed monthly
- Watch out: prepaid packages run from $49 for 50,000 emails and their credits expire after one year
- Watch out: listed prices exclude VAT where it applies
- Skip it if you need several sending domains on the free plan, which has 1
How we grade them
| 2.4GPAMailjetFair | 2.2GPAturboSMTPFair | |
|---|---|---|
| Value for money | CGraded on 50,000 emails a month: Essential is $40 at that volume billed monthly, 10% less paid yearly, toward the dear end of this category. The same plan covers campaigns, with unlimited contacts and segments, but 50,000 is as far as Essential goes. | C$12.46 a month billed annually ($14.95 monthly) for 15,000 emails, between the cheaper quarter ($10) and the dearer quarter ($20). |
| Free plan and trial | CFree for good, no card: 6,000 emails a month with the API, SMTP and webhooks, the largest monthly allowance of any free plan here. It's capped at 200 a day, and online support only lasts the first month. | BUp to 200 emails a day by SMTP and API with SPF and DKIM and no time limit, which a small site can live on, though it allows only 1 sending domain. |
| Features | BAPI and SMTP sending, a parse API for inbound email, webhooks, templates with variables, a campaign editor with MJML, validation and inbox previews. It covers the sending job; automations and landing pages need Premium. | CAn SMTP relay and web API, subaccounts, analytics and email validation credits, but webhooks, a dedicated IP and phone support are Pro only. |
| Ease of use | CJudged on how fast a developer sends a first email: API keys and SMTP details come with the free plan, once your domain is set up. No rating on record. The campaign side adds an editor and lists to learn, if you use it. | CNo store rating on record. You verify a sending domain with DNS records and wire up SMTP credentials or an API key before the first email goes out. |
| Platforms and integrations | BWeb, with an API and SMTP relay, plus WordPress, WooCommerce, Shopify, HubSpot, Google Cloud and Sinch Engage. No desktop or phone app, so B is the top. | CA web dashboard, SMTP and an API; the listing names no integrations. |
| Best for | app email and newsletters on one plan | SMTP relay with a free plan and a dedicated-IP step |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mailjet and turboSMTP. How we grade
Price against what you get
Mailjet starts at $8.10 a month and scores 2.7 out of 4 on features, ease of use and platforms. turboSMTP starts at $12.46 a month and scores 2.0.
Mailjet scores higher and starts $4.36 a month lower. Of the other email sending services on the chart, none scores higher than Mailjet for less, and 10 score higher than turboSMTP for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mailjet also covers marketing automation and email campaigns.
At a glance
| Mailjet | turboSMTP | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $8.10 per month for 8,000 emails, billed annually ($9 billed monthly) | $12.46 per month for 15,000 emails, billed annually ($14.95 monthly) |
| Free plan | 6,000 emails a month, limited to 200 a day, 1,000 contacts, the API, SMTP relay, webhooks and the email editor. No credit card needed. | Up to 200 emails a day by SMTP relay and web API, with SPF and DKIM authentication and chat and ticket support. No time limit. |
| Free trial | None listed | Pro plan free for 1 month |
| Web | ||
| Made by | Mailjet | Edisplay srl |
| Price read from | mailjet.com | serversmtp.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Mailjet
- There are no separate sending-only plans: the same plans cover API sending and marketing campaigns, with marketing features unlocked by tier.
- The free plan caps sending at 200 emails a day and offers online support only in the first month.
- Essential tops out at 50,000 emails a month; higher volumes need Premium, which is $499 a month at 500,000.
- A dedicated IP is available on Premium only from the 100,000-email plan, on request.
turboSMTP
- A dedicated IP, webhooks and phone support are Pro features; Basic and Free have none of them.
- Pay-as-you-go prepaid packages run from 50,000 emails for $49 to 1,000,000 for $790, and credits expire after one year.
- Listed prices exclude VAT where it applies, and Enterprise is billed the month after on usage.
- Pro starts at 100,000 emails a month, so a small sender wanting a dedicated IP still pays $79.95 monthly.
Key features
Mailjet
- Send API and SMTP relay
- Send password resets, receipts and other app email through a REST API or SMTP relay, with templates that take per-recipient variables.
- Parse API for inbound email
- Turns incoming emails into data your app can act on, alongside real-time webhooks for deliveries, opens, clicks and bounces.
- Campaign editor and MJML
- A drag-and-drop editor with templates for newsletters, plus MJML, a markup language for coding responsive emails.
- Automations and landing pages
- Premium adds automated email workflows, landing pages, A/B testing and advanced statistics.
- Email validation and previews
- Essential includes 500 address validations and 500 inbox previews a month; Premium raises previews to 2,000.
- EU data and GDPR
- EU-based data centers, ISO 27001-certified infrastructure and tracking-consent settings aimed at European privacy rules.
turboSMTP
- SMTP relay and web API
- Mail can be sent through an SMTP relay or a web API on every plan, with interactive API docs and a setup guide.
- Dedicated IP on Pro
- A dedicated IP and automated IP routing start on Pro, and dedicated IP pools are an add-on there and included on Enterprise.
- Subaccounts
- Pro allows up to 100 subaccounts and Enterprise unlimited, for separating the mail of different customers or projects.
- Analytics and webhooks
- Analytics are kept for 30 days on Basic and 365 days on Pro and Enterprise. Webhooks and unlimited custom tracking domains start on Pro.
- Email validation credits
- Plans include email validation credits: 100 on Free and Basic, 3,000 a month on Pro and 10,000 a month on Enterprise.
Plans
Mailjet
Free$0
6,000 emails a month and 200 a day, 1,000 contacts, API, SMTP relay, webhooks, basic statistics; online support in the first month only.
Starter$8.10
per month for 8,000 emails, billed annually ($9 billed monthly)
No daily limit, 2,000 contacts, brand kit, 1 subaccount and online support.
Essential$17.10
per month for 15,000 emails, billed annually ($19 billed monthly)
Unlimited contacts, segmentation, AI writing help, 500 address validations, no Mailjet logo. $40 a month at 50,000 emails, billed monthly.
Premium$26.10
per month for 15,000 emails, billed annually ($29 billed monthly)
Automations, landing pages, advanced stats, priority support, up to 20 subaccounts. $59 a month at 50,000 emails; dedicated IP from 100,000.
CustomCustom
For high-volume senders: a technical account manager, dedicated IP strategy, blocklist monitoring and deliverability reports.
turboSMTP
Free$0
Up to 200 emails a day, SMTP relay and API, 1 sending domain and 2 API keys. No dedicated IP.
Basic$12.46
per month for 15,000 emails, billed annually ($14.95 monthly)
30-day analytics, 2 sending domains. Price rises with volume: $24.96 a month yearly at 100,000 emails ($29.95 monthly).
Pro$66.63
per month for 100,000 emails, billed annually ($79.95 monthly)
Dedicated IP, webhooks, 365-day analytics, up to 100 subaccounts and phone support. $416.63 a month yearly at 1,000,000 emails.
EnterpriseCustom
Over 2.5 million emails a month, billed the month after on what you send, with unlimited subaccounts and IP pools.
Ways to pay less
Mailjet
- Annual discount
10% off with annual payment
Paying yearly takes 10% off: Starter is $8.10 a month instead of $9, Essential $17.10 instead of $19 and Premium $26.10 instead of $29.
turboSMTP
- Annual discount
Two months free on yearly billing
Basic and Pro can be billed yearly at ten times the monthly price, which the page describes as two months free.
Common questions
Which is cheaper, Mailjet or turboSMTP?
As of Nov 12, 2026, Mailjet is cheaper to start with: $8.10 a month, against $12.46 a month for turboSMTP. Mailjet starts at $8.10 per month for 8,000 emails, billed annually ($9 billed monthly), and turboSMTP starts at $12.46 per month for 15,000 emails, billed annually ($14.95 monthly).
Which has a free plan, Mailjet or turboSMTP?
As of Nov 12, 2026, both Mailjet and turboSMTP have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.