MakeUGC vs Poolday (2026): which should you pick?

Pick MakeUGC if

• Fits if you make short UGC-style video ads without hiring creators
• Makes sense if you want an API for batch generation

Look elsewhere if

• Skip it if you need HD exports on Starter, as it exports at 480p and 720p only
• Tight if you make many videos, as credits refresh monthly and do not roll over
• Watch out: the listed prices assume a year of billing, and monthly costs more
• Watch out: the $1 trial needs payment details and renews to a full plan
• Pricey if you need volume API pricing, which is Enterprise through sales

Pick Poolday if

• Fits if you make many marketing videos and have the budget for credits
• Makes sense if you want one agent across brand, edits and variations

Look elsewhere if

• Pricey if you are small, at $1,250 a month with the same amount spent as credits
• Skip it if you want to try first, since there is no free plan or trial
• Watch out: extra credits cost more per credit on the lower plans
• Watch out: bonus credits for 6 or 12 month terms were not stated
• Not for you if you want to buy without a call, as every plan starts with one

MakeUGC

• Credits are shared between the studio and the API, refresh monthly and do not roll over; each generation costs credits by model, length and resolution.
• Starter exports at 480p and 720p only and runs one video and one image at a time.
• The listed prices assume billing for a year; the quarterly prices are $41, $55 and $104, and monthly billing costs more.
• Enterprise is sold through sales with custom credits and volume API pricing.

Poolday

• The entry price is $1,250 a month, and the same amount is spent as credits; extra credits cost more per credit on lower plans.
• Month-to-month billing is available, and 6 or 12 month commitments earn bonus credits; the amount of bonus credits was not stated.
• Business lists a starting price of $5,000, and a custom monthly amount between two plans can be set on the page.
• Every plan starts with a call to configure the agent; there is no self-serve free plan or trial on the pricing page.

MakeUGC

Talking actors

Script-to-video with a library of AI actors that speak in 50+ languages with matching lip-sync.

Product in hand and custom avatars

Actors can hold a product on camera, and an avatar of a user can be created from a short clip on Growth and Pro.

Ad Remake and Content Library

A library of proven UGC formats by niche, and a tool that remakes an existing ad with the user's own product.

Third-party video and image models

Access to models such as Veo 3.1, Kling, Seedance, Nano Banana Pro and GPT Image 2, with export quality that depends on the model.

AI Flows and Batch Mode

A node canvas that chains prompts, actors and models, and a batch mode that makes variations from one brief.

API and MCP access

Included in every plan at no extra cost; calls draw from the same credit balance as the studio.

Poolday

Brand kit

Logo, fonts, colors and Lottie files are set up once and applied in every video.

Prompt to video

The agent starts from a storyboard, a URL, clips or an idea, asks for what it needs and completes the video.

Targeted edits

A user can click the exact element to change and only that element is edited.

Variations at scale

One prompt can produce variations across hooks, actors, styles, key moments, languages and sizes.

Connectors and MCP

238 connectors cover media, marketing, meetings and project tools, and the agent can use custom MCP servers or any REST API with a key.

MakeUGC

• Starter$29

  per month, billed yearly ($59 billed monthly)

  500 credits a month, 300+ AI actors, 480p and 720p export, 1 video and 1 image at a time, no custom avatars, API and MCP included.

• Growth$39

  per month, billed yearly ($79 billed monthly)

  1,000 credits a month, 500+ actors, HD, 2K and 4K export, 10 parallel videos and images, 1 custom avatar and 200 promo credits.

• Pro$79

  per month, billed yearly ($149 billed monthly)

  2,000 to 5,000 credits a month, 1,000+ actors, unlimited parallel jobs, 3 custom avatars and 500 extra promo credits.

• EnterpriseCustom

  Custom credits and dedicated capacity, a creative strategist, approval workflows, volume API pricing and an optional managed production service.

Poolday

• Pro$1,250

  per month, includes $1,250 in credits

  Unlimited users, the full agent, skills and brand kit, MCP access, a 15-minute onboarding call and a Slack channel with 2-business-day response.

• Business$5,000

  per month and up, includes $5,000 in credits

  Everything in Pro plus API access, a starter automation built at onboarding, video workflows for recurring formats, invoice payment and a lower rate on extra credits.

• Enterprise$15,000

  per month, includes $15,000 in credits

  Everything in Business plus a DPA, MSA and security review, SSO, net 30 on 6 or 12 month terms, model controls, 3 days of engineer setup and a 2-hour response.

MakeUGC

• Annual discount

  Up to 51% off with annual billing

  MakeUGC says quarterly billing saves up to 31% and annual billing up to 51% compared with paying monthly, for example Starter at $29 against $59 a month.

Poolday

• Other savings

  Bonus credits for 6 or 12 month commitments

  Poolday says committing for 6 or 12 months earns bonus credits compared with paying month to month.