Medallia vs Mopinion (2026): which should you pick?
As of Nov 13, 2026, Mopinion grades higher than Medallia: 2.2 against 1.8 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Medallia grades higher on value for money. Mopinion grades higher on the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Mopinion
Feedback forms for websites, apps and email, now Netigate Digital
Which one is for you
Pick Medallia if
- Fits if you run feedback programs across a contact centre, digital channels and staff
- Works for large companies that want one contract covering several experience programs
Look elsewhere if
- Skip it if you want a quick survey or form, since this is built for enterprise programs
- Not for you if you need a price before talking to sales, because none is published
- Watch out: pricing is by experience data records in annual tiers, which is hard to estimate in advance
- Too light for nothing, but too heavy for small teams that just need a few surveys
Pick Mopinion if
- Fits if you want a feedback button on a website and inside a mobile app
- Works for mid-sized sites that want answers sorted into categories
Look elsewhere if
- Pricey if you're small: €279 a month and up, billed yearly
- Watch out: when the trial ends, feedback reports go offline until you upgrade
- Watch out: annual plans aren't refundable, and prices are in euros
- Watch out: the site says Mopinion is now Netigate Digital, so the name may change
How we grade them
| 1.8GPAMedalliaWeak | 2.2GPAMopinionFair | |
|---|---|---|
| Value for money | CNo price is published. The pricing page describes annual tiers based on experience data records, not seats or surveys, so there's nothing to compare against the forms category's $19 middle. | D€279 a month and up on yearly billing, priced by a calculator of domains, pageviews and apps. That's far above the forms category's dearest tenth start of $119. |
| Free plan and trial | FNo free plan and no trial are listed. Access starts with a conversation with the vendor. | C14-day trial with full access and no card needed. No free plan afterwards. |
| Features | BFeedback capture across channels, text analytics with alerts, role-based reports and employee programs. The listing shows no gap in the job, only that it's a bigger job than a form tool does. | BWeb, in-app and email feedback forms, AI categorisation and custom form design. The listing shows no gap in the job. |
| Ease of use | CNo store rating on record. It's an enterprise platform with programs to set up, roles to assign and alerts to route, so expect a learning curve. | CNo store rating on record. You design forms and place them on each site or app. |
| Platforms and integrations | CWeb only on the listing, and no integrations are named. | BWeb, iOS and Android feedback. No integrations are named. |
| Best for | enterprise feedback programs across many channels | website and in-app feedback forms |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Medallia and Mopinion. How we grade
Where they differ
- Medallia also covers dashboards.
- Mopinion also covers templates and forms.
At a glance
| Medallia | Mopinion | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | €279 per month and up, billed annually |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial with full access, no credit card needed. |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Medallia, Inc. | Mopinion |
| Price read from | Not confirmed | mopinion.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Medallia
- No prices are published; the pricing page says to contact the company.
- Pricing is described as an experience data record model in annual tiers, not per seat or per survey.
- It is built for enterprise programs, so it is heavier than a form or small-survey tool.
Mopinion
- Prices are in euros; USD and GBP figures on the page are indications converted at charge time.
- The price depends on a calculator of domains, pageviews, apps and emails, so the starting figure may not fit larger sites.
- After the trial ends, feedback reports go offline until you upgrade, and annual plans are not refundable.
- The site says Mopinion is now Netigate Digital, so the product name may change.
Key features
Medallia
- Feedback capture across channels
- Collects surveys and signals from digital journeys, contact centers and employee programs into one platform.
- AI and text analytics
- Medallia says all data is analyzed with its AI-powered analytics, which drive alerts and closed-loop workflows.
- Role-based reporting
- Reports are shaped by role so that frontline teams and executives see the feedback relevant to them.
- Employee experience programs
- Listening programs cover the employee journey from candidate to exit.
- Agile Research
- Pre-built surveys for quick market insights, a product line that now also answers at the former CheckMarket address.
Mopinion
- Website feedback forms
- Forms are added with a JavaScript tag and can be triggered by events, user behavior or specific pages such as checkout.
- In-app feedback
- Native iOS and Android SDKs collect feedback from mobile apps.
- Email feedback
- Feedback questions can be placed inside email campaigns, priced by number of brands and monthly emails.
- AI categorization
- Automated tools categorize and visualize qualitative and quantitative answers and summarize trends and sentiment.
- Custom form design
- Question types, smileys and image assets can be tailored to a brand, with templates available.
- Enterprise options
- White label, feedback translations, single sign-on, a dedicated domain and bespoke training are listed as enterprise options.
Plans
Medallia
Pricing could not be confirmed. See medallia.com.
Mopinion
Standard€279
per month and up, billed annually
Price depends on the channels, domains, pageviews, apps and email volume chosen in the calculator. Euro prices.
Enterprise€999
per month and up, billed annually
Custom quote; adds options such as white label, SSO, a dedicated domain, a custom DPA and personal onboarding.
Ways to pay less
Medallia
No public discounts listed.
Mopinion
- Annual discount
Discounted annual billing
Mopinion's pricing page offers a discounted Annually option beside Monthly billing; the page does not state the percentage.
Common questions
Which is cheaper, Medallia or Mopinion?
As of Nov 13, 2026, Medallia has no price we could confirm, and Mopinion starts at €279 per month and up, billed annually.
Which has a free plan, Medallia or Mopinion?
As of Nov 13, 2026, neither Medallia nor Mopinion has a free plan. Mopinion has a free trial.
Which platforms do Medallia and Mopinion run on?
As of Nov 13, 2026, only Mopinion lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.