Medallia review (2026): is it worth it?
Enterprise customer and employee experience feedback platform
Black Friday: is there a Medallia sale?
Medallia report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for enterprise feedback programs across many channels
Medallia collects customer and employee feedback from surveys, digital channels and contact centres and routes alerts to the teams who act on it. But there is no published price, only a contact form, and it is built for big programs, so it's far too heavy if you just want a survey.
Who Medallia is for
- Fits if you run feedback programs across a contact centre, digital channels and staff
- Works for large companies that want one contract covering several experience programs
Who Medallia is not for
- Skip it if you want a quick survey or form, since this is built for enterprise programs
- Not for you if you need a price before talking to sales, because none is published
- Watch out: pricing is by experience data records in annual tiers, which is hard to estimate in advance
- Too light for nothing, but too heavy for small teams that just need a few surveys
Why Medallia gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo price is published. The pricing page describes annual tiers based on experience data records, not seats or surveys, so there's nothing to compare against the forms category's $19 middle.
- FFree plan and trialNo free plan and no trial are listed. Access starts with a conversation with the vendor.
- BFeaturesFeedback capture across channels, text analytics with alerts, role-based reports and employee programs. The listing shows no gap in the job, only that it's a bigger job than a form tool does.
- CEase of useNo store rating on record. It's an enterprise platform with programs to set up, roles to assign and alerts to route, so expect a learning curve.
- CPlatforms and integrationsWeb only on the listing, and no integrations are named.
What these grades rest on. Graded from this listing, whose facts were read from Medallia's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/medallia#review"><img src="https://toolgpa.com/badge/medallia.svg" alt="Medallia: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Medallia stands among form and survey tools
Medallia's GPA of 1.8 is higher than 8 of the 148 other form and survey tools we grade, and level with 17.
It stands best on features (B, above 96 of 148) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 149 form and survey tools we grade, cut by the letter each got. Medallia’s own letter is outlined.
- CValue for moneyAbove 35 of 148, level with 71
- FFree plan and trialAbove 0 of 148, level with 17
- BFeaturesAbove 96 of 148, level with 48
- CEase of useAbove 7 of 148, level with 135
- CPlatforms and integrationsAbove 0 of 148, level with 45
Keep Medallia, or make your own?
Keep it
The plain part of Medallia you could make: surveys and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 123 of the 148 other form and survey tools grade higher.
What you could make
- Surveys and reports: an app builder makes these well.
What you could not
- Connections that pull numbers from dozens of other services.
- AI features, unless you pay a model provider for each request yourself.
- What a company asks for before it lets staff use something: roles and permissions.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Medallia’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Medallia?
Medallia is an experience management platform for large organizations. It collects feedback from surveys, digital channels and contact centers, then scores it with text analytics and routes alerts to the teams who act on it. It also sells market research products such as Agile Research, and CheckMarket now redirects to it.
Worth knowing
- No prices are published; the pricing page says to contact the company.
- Pricing is described as an experience data record model in annual tiers, not per seat or per survey.
- It is built for enterprise programs, so it is heavier than a form or small-survey tool.
Key features
- Feedback capture across channels
- Collects surveys and signals from digital journeys, contact centers and employee programs into one platform.
- AI and text analytics
- Medallia says all data is analyzed with its AI-powered analytics, which drive alerts and closed-loop workflows.
- Role-based reporting
- Reports are shaped by role so that frontline teams and executives see the feedback relevant to them.
- Employee experience programs
- Listening programs cover the employee journey from candidate to exit.
- Agile Research
- Pre-built surveys for quick market insights, a product line that now also answers at the former CheckMarket address.
Medallia pricing
We could not confirm Medallia’s current pricing from its own site, so we are not listing plans here. See medallia.com for current prices.
Medallia alternatives
- Medallia vs Qualtrics
Free plan · from $420/mo
- Medallia vs Alchemer
Free plan · from $315/yr
- Medallia vs QuestionPro
Free plan · from $99/mo
Common questions
Does Medallia have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Medallia is listed for Web.
Does Medallia have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Medallia is listed for Web.
Is Medallia open source?
Medallia is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.