The Medallia Insider’s Guide
Everything we know about Medallia in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Medallia
The Insider’s Guide
Enterprise customer and employee experience feedback platform
Every plan, grade, refund rule and rival among form and survey tools, read from Medallia’s own pages.
Made by Medallia, Inc. · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Medallia’s own pages, its app-store listings and our grades. Every fact in it is on Medallia’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 8 of the 148 other form and survey tools we grade
Medallia is an experience management platform for large organizations. It collects feedback from surveys, digital channels and contact centers, then scores it with text analytics and routes alerts to the teams who act on it. It also sells market research products such as Agile Research, and CheckMarket now redirects to it.
To get you started, here are 7 things to know about Medallia, taken from its own pages and our grades.
It's an enterprise platform with programs to set up, roles to assign and alerts to route, so expect a learning curve.
- 1
Best for enterprise feedback programs across many channels
But there is no published price, only a contact form, and it is built for big programs, so it's far too heavy if you just want a survey.
- 2
It runs on Web
Web.
- 3
Feedback capture across channels
Collects surveys and signals from digital journeys, contact centers and employee programs into one platform.
- 4
AI and text analytics
Medallia says all data is analyzed with its AI-powered analytics, which drive alerts and closed-loop workflows.
- 5
Role-based reporting
Reports are shaped by role so that frontline teams and executives see the feedback relevant to them.
- 6
A 1.8 GPA, above 8 of 148
That is against the other form and survey tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
The plain part of Medallia you could make: surveys and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
Medallia at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Medallia, Inc.
- Category
- Forms & Surveys
- Our grade
- 1.8 GPA, weak
The report card
Best for enterprise feedback programs across many channels
Medallia collects customer and employee feedback from surveys, digital channels and contact centres and routes alerts to the teams who act on it. But there is no published price, only a contact form, and it is built for big programs, so it's far too heavy if you just want a survey.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No price is published. The pricing page describes annual tiers based on experience data records, not seats or surveys, so there's nothing to compare against the forms category's $19 middle. |
| Free plan and trial | F | No free plan and no trial are listed. Access starts with a conversation with the vendor. |
| Features | B | Feedback capture across channels, text analytics with alerts, role-based reports and employee programs. The listing shows no gap in the job, only that it's a bigger job than a form tool does. |
| Ease of use | C | No store rating on record. It's an enterprise platform with programs to set up, roles to assign and alerts to route, so expect a learning curve. |
| Platforms and integrations | C | Web only on the listing, and no integrations are named. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Medallia is for
- Fits if you run feedback programs across a contact centre, digital channels and staff
- Works for large companies that want one contract covering several experience programs
Who it is not for
- Skip it if you want a quick survey or form, since this is built for enterprise programs
- Not for you if you need a price before talking to sales, because none is published
- Watch out: pricing is by experience data records in annual tiers, which is hard to estimate in advance
- Too light for nothing, but too heavy for small teams that just need a few surveys
Good to know
Good for
- Large organizations running customer experience programs across many channels
- Contact center and digital teams that want feedback tied to alerts and follow-up
- Companies that want one contract for several experience programs
Worth knowing
- No prices are published; the pricing page says to contact the company.
- Pricing is described as an experience data record model in annual tiers, not per seat or per survey.
- It is built for enterprise programs, so it is heavier than a form or small-survey tool.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Medallia's current pricing could not be confirmed from its own site.
Access starts with a conversation with the vendor.
We could not confirm Medallia’s current prices from its own site, so this guide lists no plans. medallia.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Enterprise customer and employee experience feedback platform. Here is what it does, as its own site describes it, and what it covers: AI features, surveys, reports, dashboards.
Feedback capture across channels, text analytics with alerts, role-based reports and employee programs.
- Feedback capture across channels
- Collects surveys and signals from digital journeys, contact centers and employee programs into one platform.
- AI and text analytics
- Medallia says all data is analyzed with its AI-powered analytics, which drive alerts and closed-loop workflows.
- Role-based reporting
- Reports are shaped by role so that frontline teams and executives see the feedback relevant to them.
- Employee experience programs
- Listening programs cover the employee journey from candidate to exit.
- Agile Research
- Pre-built surveys for quick market insights, a product line that now also answers at the former CheckMarket address.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Medallia is made by Medallia, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
8/148
Other form and survey tools it is graded above
Medallia's GPA of 1.8 is higher than 8 of the 148 other form and survey tools we grade, and level with 17.
It stands best on features (B, above 96 of 148) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 149 form and survey tools we grade, cut by the letter each got. Medallia’s own letter is outlined.
- CValue for moneyAbove 35 of 148
- FFree plan and trialAbove 0 of 148
- BFeaturesAbove 96 of 148
- CEase of useAbove 7 of 148
- CPlatforms and integrationsAbove 0 of 148
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Medallia you could make: surveys and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 123 of the 148 other form and survey tools grade higher.
What you could make
- Surveys and reports: an app builder makes these well.
What you could not
- Connections that pull numbers from dozens of other services.
- AI features, unless you pay a model provider for each request yourself.
- What a company asks for before it lets staff use something: roles and permissions.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Medallia’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Qualtrics, InMoment, Forsta, Alchemer and QuestionPro
The 5 tools Medallia is most often weighed against, with where each one differs from it.
- 2.2GPA
Qualtrics
Free plan · from $420/mo
Survey and experience research platform with a free account.
- Qualtrics has a free plan. Medallia does not.
- Qualtrics also covers forms.
- 1.8GPA
InMoment
Paid
Customer experience platform for feedback and reviews.
- Medallia also covers dashboards.
- 2.0GPA
Forsta
Paid
Enterprise research and experience platform for surveys.
- Forsta also covers forms.
- 2.4GPA
Alchemer
Free plan · from $315/yr
Survey platform with advanced logic and market research questions.
- Alchemer has a free plan. Medallia does not.
- Medallia also covers dashboards.
- Alchemer also covers workflow automation.
- 2.4GPA
QuestionPro
Free plan · from $99/mo
Survey and market research platform with a free plan.
- QuestionPro has a free plan. Medallia does not.
- Only QuestionPro lists iOS and Android apps.
- Medallia also covers dashboards.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
9
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Medallia free?
No. Medallia is a paid product.
What platforms does Medallia work on?
Medallia is available on Web.
Does Medallia have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Medallia is listed for Web.
Does Medallia have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Medallia is listed for Web.
Is Medallia open source?
Medallia is not described as open source on its own site, as read on Nov 13, 2026.
Who makes Medallia?
Medallia is made by Medallia, Inc.
What are the alternatives to Medallia?
The closest alternatives to Medallia in our directory are Qualtrics, InMoment, Forsta, Alchemer and QuestionPro.
How does Medallia compare with other form and survey tools?
Medallia's GPA of 1.8 is higher than 8 of the 148 other form and survey tools we grade, and level with 17.
Could I make my own version of Medallia?
The plain part of Medallia you could make: surveys and reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Medallia’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Medallia's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Medallia, Inc. Prices change, so check medallia.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Medallia, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/medallia
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Medallia: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/medallia
Know someone choosing between form and survey tools?
Send them this guide: toolgpa.com/tools/medallia/guide
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See our other guides
The best-graded form and survey tools after Medallia, each with an Insider's Guide of its own.
- Forms & Surveys Insider's GuideEvery one of the 149 form and survey tools we grade, compared
- Formester Insider's GuideForm builder with unlimited forms and responses on the free plan3.2 GPA
- Formgrid Insider's GuideForm builder with unlimited forms and responses on the free plan3.2 GPA
- Google Forms Insider's GuideForm, survey and quiz builder that comes with a Google Account3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Medallia’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Medallia is a trademark of its owner, and this guide is not made, paid for or approved by Medallia, Inc. Prices and plans change: check medallia.com before you buy.