MixRank vs ZoomInfo (2026): which should you pick?
As of Nov 13, 2026, ZoomInfo grades higher than MixRank: 2.8 against 1.6 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
ZoomInfo grades higher on the free plan, features, ease of use and platforms. They get the same grade on value for money.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick MixRank if
- Fits if you are a data team that wants bulk feeds loaded into a warehouse
- Works for companies that would rather talk to a data team than sign up
Look elsewhere if
- Not for you if you want a screen to build lists in, as it sells feeds
- Skip it if you want to sign up and try it today, as there is no self-serve access
- Tight if you need a price, as none is published
- Watch out: trial terms are not published and come after an intro call
Pick ZoomInfo if
- Fits if your reps call direct dials and mobiles all day
- Works for sales and marketing teams at companies of 100 or more running account-based campaigns on intent data
Look elsewhere if
- Not for you if you want a price without a sales call
- Pricey if you want CRM integrations, which usually carry a base fee and a bulk credit purchase
- Skip it if you want to pay month to month on your own, as billing is agreed with sales
- Watch out: every profile export uses a credit, from the platform, the extension or an integration
- Tight if you're staying on Lite, as its limits aren't stated anywhere
How we grade them
| 1.6GPAMixRankWeak | 2.8GPAZoomInfoGood | |
|---|---|---|
| Value for money | CNo price is published and quotes depend on datasets and delivery, so it sits at the middle by default. | CNo prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee. |
| Free plan and trial | DAn evaluation trial is offered after an intro call, and its terms are not published. | CZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on. |
| Features | CCompany, people, job posting and technology data feeds. It sells feeds, not a prospecting interface. | AContacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here. |
| Ease of use | DNo store rating on record. There is no self-serve signup or API key, and access is set up after a call. | B4.63 from about 1,040 App Store ratings for its iPhone app, under the 4.7 an A needs. The main platform is big software with a fair bit to learn. |
| Platforms and integrations | CWeb, with an API and four listed integrations and warehouse delivery. No apps. | BWeb, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server. |
| Best for | bulk company and people data feeds | big sales and marketing teams that run on data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: MixRank and ZoomInfo. How we grade
Where they differ
- MixRank also covers reports.
- ZoomInfo also covers workflow automation and AI agents.
In commonWebPublic API
At a glance
| MixRank | ZoomInfo | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | Not published | Not published |
| Free plan | None | ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help. Its limits are not stated. |
| Free trial | Evaluation trial offered after an intro call; terms not published | Free trial of the full platform, usually 7 days, no credit card required |
| Web | ||
| iOS | ||
| Browser extension | ||
| Made by | MixRank | ZoomInfo Technologies LLC |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
MixRank
- No rate card is published; pricing depends on datasets, coverage and delivery format, and is quoted after a call.
- There is no self-serve signup or API key; access is set up after talking to the data team.
- It sells data feeds rather than a prospecting interface for building lists.
ZoomInfo
- No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
- Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
- Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
- Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.
Key features
MixRank
- Company data
- The site lists 120M+ company records with 150+ fields each, updated hourly.
- People data
- 1.2B profiles with 250+ fields, of which the site says 830M are active.
- Job postings
- 1.5B+ job postings with 50+ fields, tied to the same company ID as the other datasets.
- Web technographics
- Detected technologies for 160M+ domains across 2,700+ technologies.
- Warehouse delivery
- Hourly update files can be delivered by API or flat file, or loaded into S3, Snowflake, BigQuery or Redshift.
ZoomInfo
- Contact and company search
- Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- Buyer intent and signals
- Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- AI assistant and agents
- AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- Workflows and outreach
- Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.
- Marketing audiences
- Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.
- API and MCP server
- An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.
Plans
MixRank
Pricing could not be confirmed. See mixrank.com.
ZoomInfo
Pricing could not be confirmed. See zoominfo.com.
Common questions
Which is cheaper, MixRank or ZoomInfo?
As of Nov 13, 2026, MixRank has no price we could confirm, and ZoomInfo has no price we could confirm.
Which has a free plan, MixRank or ZoomInfo?
As of Nov 13, 2026, only ZoomInfo has a free plan. MixRank does not, though it has a free trial.
Which platforms do MixRank and ZoomInfo run on?
As of Nov 13, 2026, only ZoomInfo lists an iOS app and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.