MixRank vs People Data Labs (2026): which should you pick?
As of Nov 13, 2026, MixRank and People Data Labs share a 1.6 GPA, and only People Data Labs has a free plan.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
MixRank grades higher on features. People Data Labs grades higher on the free plan. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
People Data Labs
Person and company data sold through APIs and data feeds
Which one is for you
Pick MixRank if
- Fits if you are a data team that wants bulk feeds loaded into a warehouse
- Works for companies that would rather talk to a data team than sign up
Look elsewhere if
- Not for you if you want a screen to build lists in, as it sells feeds
- Skip it if you want to sign up and try it today, as there is no self-serve access
- Tight if you need a price, as none is published
- Watch out: trial terms are not published and come after an intro call
Pick People Data Labs if
- Fits if you're a developer building on person and company data
- Works for teams that want to test records on a free tier first
Look elsewhere if
- Skip it if you want an app with screens, as the pages describe APIs and feeds
- Tight if you're staying free: contact data is hidden until Pro
- Pricey if you add premium fields, which cost extra
- Watch out: person and company data have separate price lists, and SSO is an add-on on Enterprise
How we grade them
| 1.6GPAMixRankWeak | 1.6GPAPeople Data LabsWeak | |
|---|---|---|
| Value for money | CNo price is published and quotes depend on datasets and delivery, so it sits at the middle by default. | C$98 a month for 350 person credits, or $100 for 1,000 company records. Just under the $99 where the dearest tenth starts. |
| Free plan and trial | DAn evaluation trial is offered after an intro call, and its terms are not published. | CA free plan of 100 records a month through the APIs, but emails, phones and addresses are obfuscated. |
| Features | CCompany, people, job posting and technology data feeds. It sells feeds, not a prospecting interface. | DPerson, company and job posting data, plus licensing. It's raw data you build on, so you need a product around it. |
| Ease of use | DNo store rating on record. There is no self-serve signup or API key, and access is set up after a call. | DAimed at developers: APIs, CSV enrichment and data feeds. |
| Platforms and integrations | CWeb, with an API and four listed integrations and warehouse delivery. No apps. | CWeb only, with no integrations listed; reach is through its APIs. |
| Best for | bulk company and people data feeds | developers buying person and company data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: MixRank and People Data Labs. How we grade
Where they differ
- MixRank also covers reports.
- People Data Labs also covers research.
At a glance
| MixRank | People Data Labs | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | Not published | $98 per month for 350 person credits, billing basis not shown |
| Free plan | None | Up to 100 person or company records a month through the APIs. Emails, phone numbers and addresses are obfuscated. |
| Free trial | Evaluation trial offered after an intro call; terms not published | None listed |
| Web | ||
| Made by | MixRank | People Data Labs, Inc. |
| Price read from | Not confirmed | peopledatalabs.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
MixRank
- No rate card is published; pricing depends on datasets, coverage and delivery format, and is quoted after a call.
- There is no self-serve signup or API key; access is set up after talking to the data team.
- It sells data feeds rather than a prospecting interface for building lists.
People Data Labs
- The pricing pages describe API use, CSV enrichment and data feeds, not a prospecting app.
- Contact data is hidden on the Free plan and unlocked only from Pro.
- Premium fields cost extra, and SSO or SAML is an add-on on Enterprise.
- Person and company data have separate price lists, and the page says discounts apply as volume grows.
Key features
MixRank
- Company data
- The site lists 120M+ company records with 150+ fields each, updated hourly.
- People data
- 1.2B profiles with 250+ fields, of which the site says 830M are active.
- Job postings
- 1.5B+ job postings with 50+ fields, tied to the same company ID as the other datasets.
- Web technographics
- Detected technologies for 160M+ domains across 2,700+ technologies.
- Warehouse delivery
- Hourly update files can be delivered by API or flat file, or loaded into S3, Snowflake, BigQuery or Redshift.
People Data Labs
- Person data
- Person profiles enriched with resume and contact information, available through enrichment and search APIs.
- Company data
- The site describes more than 70 million company records with insights and signals.
- Job posting data
- A beta dataset of job postings, updated daily, meant for tracking hiring intent.
- Data licensing
- Enterprise customers can take on-premise or flat-file bulk deliveries instead of API calls.
- Free testing tier
- Up to 100 records a month at no cost, with email, phone and address fields obfuscated until a paid plan is chosen.
- Security attestations
- The pricing page says the data and platform are ISO and SOC 2 Type 2 compliant.
Plans
MixRank
Pricing could not be confirmed. See mixrank.com.
People Data Labs
Free$0
Up to 100 records a month for testing the person or company APIs. Contact data is hidden.
Pro (person data)$98
per month for 350 credits, billing basis not shown
Full person APIs, contact data, premium fields as an add-on, CSV enrichment and email support. Volume discounts as use grows.
Pro (company data)$100
per month for 1,000 records, billing basis not shown
Full company APIs from 1,000 records a month, with premium fields as an add-on and email support.
EnterpriseCustom
Custom volumes, data license feeds, SSO and SAML as an add-on, a designated success team. Annual contracts.
Ways to pay less
MixRank
No public discounts listed.
People Data Labs
- Annual discount
20% off with an annual commitment
The pricing page says annual commitments save 20% and give access to all of the data upfront.
Common questions
Which is cheaper, MixRank or People Data Labs?
As of Nov 13, 2026, MixRank has no price we could confirm, and People Data Labs starts at $98 per month for 350 person credits, billing basis not shown.
Which has a free plan, MixRank or People Data Labs?
As of Nov 13, 2026, only People Data Labs has a free plan. MixRank does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.