Apollo.io vs People Data Labs (2026): which should you pick?
As of Nov 13, 2026, we pick Apollo.io: it is third in our ranking of lead and email finders, and it grades higher too, 2.4 against 1.6.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Apollo.io grades higher on features, ease of use and platforms. They get the same grade on value for money and the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Apollo.io
B2B contact database with built-in email sequences and a dialer
People Data Labs
Person and company data sold through APIs and data feeds
Which one is for you
Pick Apollo.io if
- Fits if you want to find people and email them from the same account
- Works for founders trying outbound on a free plan with 2 sequences and 250 emails a day
Look elsewhere if
- Pricey if you call a lot, since each phone number eats 8 credits
- Tight if your usage is lumpy, as unused credits expire at the end of each cycle
- Not for you if you want some reps on cheaper seats, since every seat must be on the same plan and Organization needs 3
- Watch out: downgrades take effect at once with no refund, and annual plans can't move to monthly mid-term
- Pricey if you want inbound visitor identification, at $119 to $639 a team a month on top of a plan, billed yearly
Pick People Data Labs if
- Fits if you're a developer building on person and company data
- Works for teams that want to test records on a free tier first
Look elsewhere if
- Skip it if you want an app with screens, as the pages describe APIs and feeds
- Tight if you're staying free: contact data is hidden until Pro
- Pricey if you add premium fields, which cost extra
- Watch out: person and company data have separate price lists, and SSO is an add-on on Enterprise
How we grade them
| 2.4GPAApollo.ioFair | 1.6GPAPeople Data LabsWeak | |
|---|---|---|
| Value for money | C$245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number. | C$98 a month for 350 person credits, or $100 for 1,000 company records. Just under the $99 where the dearest tenth starts. |
| Free plan and trial | CA free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day. | CA free plan of 100 records a month through the APIs, but emails, phones and addresses are obfuscated. |
| Features | BAbout 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it. | DPerson, company and job posting data, plus licensing. It's raw data you build on, so you need a product around it. |
| Ease of use | CNo App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off. | DAimed at developers: APIs, CSV enrichment and data feeds. |
| Platforms and integrations | BWeb and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record. | CWeb only, with no integrations listed; reach is through its APIs. |
| Best for | contact data and outreach in one account | developers buying person and company data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apollo.io and People Data Labs. How we grade
Price against what you get
Apollo.io starts at $49 a month for each person and scores 2.7 out of 4 on features, ease of use and platforms. People Data Labs starts at $98 a month and scores 1.3.
Apollo.io scores higher and starts $49 a month lower. Of the other lead and email finders on the chart, 1 scores higher than Apollo.io for less, and 34 score higher than People Data Labs for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Apollo.io also covers web clipper, sales pipeline and email campaigns.
- People Data Labs also covers research.
At a glance
| Apollo.io | People Data Labs | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $49 per seat / month, billed annually | $98 per month for 350 person credits, billing basis not shown |
| Free plan | 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension. | Up to 100 person or company records a month through the APIs. Emails, phone numbers and addresses are obfuscated. |
| Free trial | 14-day trial of Basic or Professional with 75 credits | None listed |
| Web | ||
| Browser extension | ||
| Made by | ZenLeads Inc. (Apollo.io) | People Data Labs, Inc. |
| Price read from | apollo.io | peopledatalabs.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Apollo.io
- Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
- All seats on an account must be on the same plan, and Organization requires at least 3 seats.
- Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
- Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.
People Data Labs
- The pricing pages describe API use, CSV enrichment and data feeds, not a prospecting app.
- Contact data is hidden on the Free plan and unlocked only from Pro.
- Premium fields cost extra, and SSO or SAML is an add-on on Enterprise.
- Person and company data have separate price lists, and the page says discounts apply as volume grows.
Key features
Apollo.io
- Contact and company database
- Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
- Credits for emails and phones
- Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
- Email sequences
- Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
- Chrome extension
- Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
- Enrichment and waterfall
- Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
- Dialer and call recording
- A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.
People Data Labs
- Person data
- Person profiles enriched with resume and contact information, available through enrichment and search APIs.
- Company data
- The site describes more than 70 million company records with insights and signals.
- Job posting data
- A beta dataset of job postings, updated daily, meant for tracking hiring intent.
- Data licensing
- Enterprise customers can take on-premise or flat-file bulk deliveries instead of API calls.
- Free testing tier
- Up to 100 records a month at no cost, with email, phone and address fields obfuscated until a paid plan is chosen.
- Security attestations
- The pricing page says the data and platform are ISO and SOC 2 Type 2 compliant.
Plans
Apollo.io
Free$0
900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day.
Basic$49
per seat / month, billed annually, 30,000 credits a seat a year
Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply).
Professional$79
per seat / month, billed annually, 48,000 credits a seat a year
Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows.
Organization$119
per seat / month, billed annually, 72,000 credits a seat a year
Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security.
People Data Labs
Free$0
Up to 100 records a month for testing the person or company APIs. Contact data is hidden.
Pro (person data)$98
per month for 350 credits, billing basis not shown
Full person APIs, contact data, premium fields as an add-on, CSV enrichment and email support. Volume discounts as use grows.
Pro (company data)$100
per month for 1,000 records, billing basis not shown
Full company APIs from 1,000 records a month, with premium fields as an add-on and email support.
EnterpriseCustom
Custom volumes, data license feeds, SSO and SAML as an add-on, a designated success team. Annual contracts.
Ways to pay less
Apollo.io
- Annual discount
Save 24% with annual billing
Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.
- Startups
50% off for a year for early-stage startups
Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.
People Data Labs
- Annual discount
20% off with an annual commitment
The pricing page says annual commitments save 20% and give access to all of the data upfront.
Common questions
Which is cheaper, Apollo.io or People Data Labs?
As of Nov 12, 2026, Apollo.io starts at $49 per seat / month, billed annually, and People Data Labs starts at $98 per month for 350 person credits, billing basis not shown. One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Apollo.io or People Data Labs?
As of Nov 12, 2026, both Apollo.io and People Data Labs have a free plan.
Which platforms do Apollo.io and People Data Labs run on?
As of Nov 12, 2026, only Apollo.io lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.