People Data Labs vs RocketReach (2026): which should you pick?
As of Nov 12, 2026, RocketReach grades higher than People Data Labs: 2.6 against 1.6 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
RocketReach grades higher on value for money, features, ease of use and platforms. They get the same grade on the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
People Data Labs
Person and company data sold through APIs and data feeds
RocketReach
Contact database for finding work emails and phone numbers
Which one is for you
Pick People Data Labs if
- Fits if you're a developer building on person and company data
- Works for teams that want to test records on a free tier first
Look elsewhere if
- Skip it if you want an app with screens, as the pages describe APIs and feeds
- Tight if you're staying free: contact data is hidden until Pro
- Pricey if you add premium fields, which cost extra
- Watch out: person and company data have separate price lists, and SSO is an add-on on Enterprise
Pick RocketReach if
- Fits if you're in sales or recruiting and look people up one at a time
- Works for teams of five or more who want one contract with unlimited lookups, or contact data inside ChatGPT or Claude
Look elsewhere if
- Pricey if you pay month to month, as Essentials is $69 a month with 100 lookups against $399 for a year
- Skip it if you need phone numbers on the entry plan, as they start on Pro at $899 a year
- Pricey if you're after a custom team plan, at $6,000 a year to start and for teams of 5 or more
- Skip it if you prospect from your phone or another browser, since only a Chrome extension is on record
- Tight if you're staying free, with 3 lookups and no word on whether they renew
How we grade them
| 1.6GPAPeople Data LabsWeak | 2.6GPARocketReachGood | |
|---|---|---|
| Value for money | C$98 a month for 350 person credits, or $100 for 1,000 company records. Just under the $99 where the dearest tenth starts. | BFive people on Essentials pay $379 a seat a year, about $31.58 a head a month, just inside this category's cheaper quarter ($34). That's emails only, with 1,200 exports a seat a year. Phone numbers need Pro, $854 a seat a year for a team. |
| Free plan and trial | CA free plan of 100 records a month through the APIs, but emails, phones and addresses are obfuscated. | CA free account comes with 3 lookups and needs no card, but the pricing page doesn't say whether they renew each month. Three lookups is a taste, not a plan, so it sits at the ordinary grade. |
| Features | DPerson, company and job posting data, plus licensing. It's raw data you build on, so you need a product around it. | BOver 700 million contacts with filters for skills, tech used and job changes, a Chrome extension, sequences, self-updating Autopilot lists, buyer signals, an API and an MCP server. It covers the whole job. |
| Ease of use | DAimed at developers: APIs, CSV enrichment and data feeds. | CNo App Store rating on record. A single lookup is simple, but there's a big database to filter, plus sequences and Autopilot lists to set up before it does the lot. |
| Platforms and integrations | CWeb only, with no integrations listed; reach is through its APIs. | BWeb and a Chrome extension, with Salesforce, HubSpot, Outreach, Salesloft, Bullhorn and Zapier, plus an API and connectors for ChatGPT and Claude. No phone apps on record. |
| Best for | developers buying person and company data | looking up emails and numbers for sales and hiring |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: People Data Labs and RocketReach. How we grade
Price against what you get
People Data Labs starts at $98 a month and scores 1.3 out of 4 on features, ease of use and platforms. RocketReach starts at $33.25 a month when paid by the year and scores 2.7.
RocketReach scores higher and starts $64.75 a month lower. Of the other lead and email finders on the chart, 34 score higher than People Data Labs for less, and none scores higher than RocketReach for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- People Data Labs also covers research.
- RocketReach also covers web clipper and email campaigns.
At a glance
| People Data Labs | RocketReach | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $98 per month for 350 person credits, billing basis not shown | $399 per year (Essentials, email only), or $69 a month billed monthly |
| Free plan | Up to 100 person or company records a month through the APIs. Emails, phone numbers and addresses are obfuscated. | A free account with 3 lookups and no credit card required; the pricing page does not say whether they renew each month. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | People Data Labs, Inc. | RocketReach LLC |
| Price read from | peopledatalabs.com | rocketreach.co |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
People Data Labs
- The pricing pages describe API use, CSV enrichment and data feeds, not a prospecting app.
- Contact data is hidden on the Free plan and unlocked only from Pro.
- Premium fields cost extra, and SSO or SAML is an add-on on Enterprise.
- Person and company data have separate price lists, and the page says discounts apply as volume grows.
RocketReach
- A second seat takes 5% off each seat, so Essentials is $379 a seat a year for a team; monthly plans cap lookups at 100 to 1,000 a month.
- Custom team plans are for teams of 5 or more and start at $6,000 a year, with 20,000 exports a year per license.
- The pages that could be read mention a desktop Chrome extension but no mobile apps or other browsers.
- RocketReach Verify, for checking emails already in a CRM, is in beta as an early-access program.
Key features
People Data Labs
- Person data
- Person profiles enriched with resume and contact information, available through enrichment and search APIs.
- Company data
- The site describes more than 70 million company records with insights and signals.
- Job posting data
- A beta dataset of job postings, updated daily, meant for tracking hiring intent.
- Data licensing
- Enterprise customers can take on-premise or flat-file bulk deliveries instead of API calls.
- Free testing tier
- Up to 100 records a month at no cost, with email, phone and address fields obfuscated until a paid plan is chosen.
- Security attestations
- The pricing page says the data and platform are ISO and SOC 2 Type 2 compliant.
RocketReach
- Contact database
- Search people and companies with filters for skills, technologies used and recent role changes. Team plan pages cite over 700 million contacts and 60 million companies.
- Chrome extension
- Looks up contact details for a person spotted on a social network or a company website, with a tab for the company's size, revenue and contacts.
- Email sequences
- Multi-step sequences and single messages sent from RocketReach, with an AI writer, templates, and tracking of replies, clicks and bounces.
- Autopilot
- A beta feature that builds search lists that update themselves on a schedule and feeds new leads into sequences.
- Insights
- Company and contact signals such as news, buyer intent and tech stack, to time outreach and tailor messages.
- API and MCP
- A contact data API available on any plan, and an MCP server with a ChatGPT plugin and Claude connector on free and paid plans.
Plans
People Data Labs
Free$0
Up to 100 records a month for testing the person or company APIs. Contact data is hidden.
Pro (person data)$98
per month for 350 credits, billing basis not shown
Full person APIs, contact data, premium fields as an add-on, CSV enrichment and email support. Volume discounts as use grows.
Pro (company data)$100
per month for 1,000 records, billing basis not shown
Full company APIs from 1,000 records a month, with premium fields as an add-on and email support.
EnterpriseCustom
Custom volumes, data license feeds, SSO and SAML as an add-on, a designated success team. Annual contracts.
RocketReach
Essentials$399
per year, billed annually ($69 a month billed monthly)
Email only: unlimited lookups and 1,200 exports a year, 500 sends a day, MCP and API access. Billed monthly it's 100 lookups a month.
Pro$899
per year, billed annually ($119 a month billed monthly)
Adds phone numbers, technographics, org charts and Salesforce, HubSpot, Outreach, Salesloft and Bullhorn, with 3,600 exports a year.
Ultimate$1,699
per year, billed annually ($209 a month billed monthly)
20,000 exports a year, intent and healthcare data, Salesforce custom mapping and 25 Autopilot jobs. 1,000 lookups a month billed monthly.
Custom team plan$6,000
per year and up
For larger teams: company exports, pooled credits, custom packages, a dedicated account manager and higher API limits. Sold through sales.
Ways to pay less
People Data Labs
- Annual discount
20% off with an annual commitment
The pricing page says annual commitments save 20% and give access to all of the data upfront.
RocketReach
- Annual discount
Up to half off with yearly billing
Yearly billing, shown as saving 50%, makes Essentials $399 a year against $69 a month and lifts the monthly lookup cap; Pro is $899 a year against $119 a month.
Common questions
Which is cheaper, People Data Labs or RocketReach?
As of Nov 12, 2026, RocketReach is cheaper to start with: $33.25 a month when paid by the year, against $98 a month for People Data Labs. People Data Labs starts at $98 per month for 350 person credits, billing basis not shown, and RocketReach starts at $399 per year (Essentials, email only), or $69 a month billed monthly.
Which has a free plan, People Data Labs or RocketReach?
As of Nov 12, 2026, both People Data Labs and RocketReach have a free plan.
Which platforms do People Data Labs and RocketReach run on?
As of Nov 12, 2026, only RocketReach lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.