Lusha vs People Data Labs (2026): which should you pick?
As of Nov 12, 2026, Lusha grades higher than People Data Labs: 2.4 against 1.6 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Lusha grades higher on features, ease of use and platforms. They get the same grade on value for money and the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Lusha
B2B contact data for verified emails and direct phone numbers
People Data Labs
Person and company data sold through APIs and data feeds
Which one is for you
Pick Lusha if
- Fits if you cold call and need direct dials as well as emails
- Works for teams of five or fewer who prospect on LinkedIn in the browser
Look elsewhere if
- Pricey if you're a team of three to five, since seats only come with dearer plans: 2 on Pro, 5 on Premium
- Tight if you mostly want numbers, as Starter's 400 credits buy about 80 of them
- Not for you if you're more than 5 people, since bigger teams go through sales
- Tight if you're staying free, as 40 credits a month is 8 phone numbers
- Watch out: the API starts on Pro, and yearly credits reset at the end of the year
Pick People Data Labs if
- Fits if you're a developer building on person and company data
- Works for teams that want to test records on a free tier first
Look elsewhere if
- Skip it if you want an app with screens, as the pages describe APIs and feeds
- Tight if you're staying free: contact data is hidden until Pro
- Pricey if you add premium fields, which cost extra
- Watch out: person and company data have separate price lists, and SSO is an add-on on Enterprise
How we grade them
| 2.4GPALushaFair | 1.6GPAPeople Data LabsWeak | |
|---|---|---|
| Value for money | CFive people need Premium, the plan with 5 seats: $299.95 a month billed yearly, about $60 a head, past this category's dearer quarter ($49). It buys 3,400 credits a month, at 1 an email and 5 a phone number. One person pays $37.45 for 400. | C$98 a month for 350 person credits, or $100 for 1,000 company records. Just under the $99 where the dearest tenth starts. |
| Free plan and trial | CA free plan with 40 credits a month for 1 seat, the extension, filters and CRM integrations, with no card needed. At 5 credits a number, that's 8 phone numbers a month. | CA free plan of 100 records a month through the APIs, but emails, phones and addresses are obfuscated. |
| Features | BVerified emails, direct dials and mobiles from over 515 million contacts, a Chrome extension, filters, bulk enrichment, an API from Pro, sequences and visitor identification. It covers the whole job. | DPerson, company and job posting data, plus licensing. It's raw data you build on, so you need a product around it. |
| Ease of use | CNo App Store rating on record. The extension is quick, but there's a prospecting workspace, intent topics and a different credit price per kind of data to get your head round. | DAimed at developers: APIs, CSV enrichment and data feeds. |
| Platforms and integrations | BWeb and a Chrome extension that works on LinkedIn, CRMs, Gmail and Google Calendar, with Salesforce, HubSpot, Pipedrive, Zoho CRM, Outreach, Salesloft and Zapier, plus an API. | CWeb only, with no integrations listed; reach is through its APIs. |
| Best for | direct phone numbers alongside work emails | developers buying person and company data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lusha and People Data Labs. How we grade
Price against what you get
Lusha starts at $37.45 a month and scores 2.7 out of 4 on features, ease of use and platforms. People Data Labs starts at $98 a month and scores 1.3.
Lusha scores higher and starts $60.55 a month lower. Of the other lead and email finders on the chart, none scores higher than Lusha for less, and 34 score higher than People Data Labs for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Lusha also covers web clipper and email campaigns.
- People Data Labs also covers research.
At a glance
| Lusha | People Data Labs | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $37.45 per month for 400 credits, billed annually | $98 per month for 350 person credits, billing basis not shown |
| Free plan | 40 credits a month for 1 seat (an email costs 1 credit, a phone number 5), the browser extension, basic and advanced filters and CRM integrations. | Up to 100 person or company records a month through the APIs. Emails, phone numbers and addresses are obfuscated. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Lusha Systems Inc. | People Data Labs, Inc. |
| Price read from | lusha.com | peopledatalabs.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Lusha
- A phone number costs 5 credits, so 400 credits buys about 80 numbers.
- Seats come only with higher tiers: 1 on Starter, 2 on Pro, 5 on Premium. Larger teams go through sales.
- Monthly plans roll unused credits over up to twice the monthly limit; yearly credits reset at the end of the year.
- Cancellation takes effect at the end of the billing period, and credits stay usable until then.
People Data Labs
- The pricing pages describe API use, CSV enrichment and data feeds, not a prospecting app.
- Contact data is hidden on the Free plan and unlocked only from Pro.
- Premium fields cost extra, and SSO or SAML is an add-on on Enterprise.
- Person and company data have separate price lists, and the page says discounts apply as volume grows.
Key features
Lusha
- Emails and phone numbers
- Reveal a verified work email for 1 credit or a phone number for 5. Lusha says it holds over 515 million business contacts and 29 million companies.
- Chrome extension
- Shows contact details while browsing LinkedIn, CRMs and company websites, with Gmail and Google Calendar support and export to a CRM.
- Prospecting workspace
- Search contacts and companies with filters, lookalike suggestions, AI recommendations and buying intent topics on paid plans.
- Enrichment and API
- Bulk and CSV enrichment of existing lists, and an API with webhooks from Pro. An MCP server connects Claude and ChatGPT.
- Sequences and call insights
- Automated email sequences, plus call recording with AI insights at 8 credits per recorded call.
- Website visitor identification
- Matches anonymous website visitors to companies and contacts, at 2 credits for each one identified.
People Data Labs
- Person data
- Person profiles enriched with resume and contact information, available through enrichment and search APIs.
- Company data
- The site describes more than 70 million company records with insights and signals.
- Job posting data
- A beta dataset of job postings, updated daily, meant for tracking hiring intent.
- Data licensing
- Enterprise customers can take on-premise or flat-file bulk deliveries instead of API calls.
- Free testing tier
- Up to 100 records a month at no cost, with email, phone and address fields obfuscated until a paid plan is chosen.
- Security attestations
- The pricing page says the data and platform are ISO and SOC 2 Type 2 compliant.
Plans
Lusha
Free$0
40 credits a month, 1 seat, verified emails and phones, filters, email sequences and the browser extension. No card required.
Starter$37.45
per month for 400 credits, billed annually ($49.90 billed monthly)
1 seat. Yearly billing grants 4,800 credits upfront. Adds lookalikes, bulk enrichment, the AI assistant and 5 buying intent topics.
Pro$52.45
per month for 600 credits, billed annually ($69.90 billed monthly)
2 seats and 7,200 credits a year on yearly billing. Adds the API, CSV enrichment, signals and webhooks.
Premium$299.95
per month for 3,400 credits, billed annually ($399.90 billed monthly)
5 seats and 40,800 credits a year on yearly billing. Adds the advanced API, team management and credit allocation.
ScaleCustom
Custom credits and seats at a lower price per credit, SSO, 25 intent topics and a dedicated success team, through sales.
People Data Labs
Free$0
Up to 100 records a month for testing the person or company APIs. Contact data is hidden.
Pro (person data)$98
per month for 350 credits, billing basis not shown
Full person APIs, contact data, premium fields as an add-on, CSV enrichment and email support. Volume discounts as use grows.
Pro (company data)$100
per month for 1,000 records, billing basis not shown
Full company APIs from 1,000 records a month, with premium fields as an add-on and email support.
EnterpriseCustom
Custom volumes, data license feeds, SSO and SAML as an add-on, a designated success team. Annual contracts.
Ways to pay less
Lusha
- Annual discount
About 25% off with yearly billing
Lusha's pricing page lists Starter at $37.45 a month billed yearly against $49.90 billed monthly, and Pro at $52.45 against $69.90.
People Data Labs
- Annual discount
20% off with an annual commitment
The pricing page says annual commitments save 20% and give access to all of the data upfront.
Common questions
Which is cheaper, Lusha or People Data Labs?
As of Nov 12, 2026, Lusha is cheaper to start with: $37.45 a month, against $98 a month for People Data Labs. Lusha starts at $37.45 per month for 400 credits, billed annually, and People Data Labs starts at $98 per month for 350 person credits, billing basis not shown.
Which has a free plan, Lusha or People Data Labs?
As of Nov 12, 2026, both Lusha and People Data Labs have a free plan.
Which platforms do Lusha and People Data Labs run on?
As of Nov 12, 2026, only Lusha lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.