People Data Labs vs ZoomInfo (2026): which should you pick?
As of Nov 12, 2026, ZoomInfo grades higher than People Data Labs: 2.8 against 1.6 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
ZoomInfo grades higher on features, ease of use and platforms. They get the same grade on value for money and the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
People Data Labs
Person and company data sold through APIs and data feeds
Which one is for you
Pick People Data Labs if
- Fits if you're a developer building on person and company data
- Works for teams that want to test records on a free tier first
Look elsewhere if
- Skip it if you want an app with screens, as the pages describe APIs and feeds
- Tight if you're staying free: contact data is hidden until Pro
- Pricey if you add premium fields, which cost extra
- Watch out: person and company data have separate price lists, and SSO is an add-on on Enterprise
Pick ZoomInfo if
- Fits if your reps call direct dials and mobiles all day
- Works for sales and marketing teams at companies of 100 or more running account-based campaigns on intent data
Look elsewhere if
- Not for you if you want a price without a sales call
- Pricey if you want CRM integrations, which usually carry a base fee and a bulk credit purchase
- Skip it if you want to pay month to month on your own, as billing is agreed with sales
- Watch out: every profile export uses a credit, from the platform, the extension or an integration
- Tight if you're staying on Lite, as its limits aren't stated anywhere
How we grade them
| 1.6GPAPeople Data LabsWeak | 2.8GPAZoomInfoGood | |
|---|---|---|
| Value for money | C$98 a month for 350 person credits, or $100 for 1,000 company records. Just under the $99 where the dearest tenth starts. | CNo prices are published: every package is quoted on licenses, credits and features, so it sits at the ordinary grade with no five-person figure. Each export of a profile uses a credit, and CRM integrations usually add a base fee. |
| Free plan and trial | CA free plan of 100 records a month through the APIs, but emails, phones and addresses are obfuscated. | CZoomInfo Lite is free with no card, and there's a free trial of the full platform, usually 7 days. Lite's limits aren't stated, so we can't call it a plan to live on. |
| Features | DPerson, company and job posting data, plus licensing. It's raw data you build on, so you need a product around it. | AContacts with direct dials and mobiles, intent and signals, an AI assistant, Agent Teams and workflows, plus marketing audiences and account-based display campaigns. It covers the whole job and reaches into marketing further than any rival here. |
| Ease of use | DAimed at developers: APIs, CSV enrichment and data feeds. | B4.63 from about 1,040 App Store ratings for its iPhone app, under the 4.7 an A needs. The main platform is big software with a fair bit to learn. |
| Platforms and integrations | CWeb only, with no integrations listed; reach is through its APIs. | BWeb, iPhone and the ReachOut Chrome extension, with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, Salesloft and Slack, plus an API, a CLI and an MCP server. |
| Best for | developers buying person and company data | big sales and marketing teams that run on data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: People Data Labs and ZoomInfo. How we grade
Where they differ
- People Data Labs also covers research.
- ZoomInfo also covers workflow automation and AI agents.
At a glance
| People Data Labs | ZoomInfo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $98 per month for 350 person credits, billing basis not shown | Not published |
| Free plan | Up to 100 person or company records a month through the APIs. Emails, phone numbers and addresses are obfuscated. | ZoomInfo Lite: a free edition with no credit card, offering verified contacts, search filters, the ReachOut Chrome extension and AI email help. Its limits are not stated. |
| Free trial | None listed | Free trial of the full platform, usually 7 days, no credit card required |
| Web | ||
| iOS | ||
| Browser extension | ||
| Made by | People Data Labs, Inc. | ZoomInfo Technologies LLC |
| Price read from | peopledatalabs.com | Not confirmed |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
People Data Labs
- The pricing pages describe API use, CSV enrichment and data feeds, not a prospecting app.
- Contact data is hidden on the Free plan and unlocked only from Pro.
- Premium fields cost extra, and SSO or SAML is an add-on on Enterprise.
- Person and company data have separate price lists, and the page says discounts apply as volume grows.
ZoomInfo
- No prices are published: every Sales, Marketing and Talent package is quoted by sales, priced by licenses, credits and features.
- Each export of a contact or company profile uses a credit, whether from the platform, the Chrome extension or an integration.
- Its FAQ says ready-made CRM integrations usually carry a base fee and a minimum purchase of bulk credits.
- Payment frequency is agreed with sales; the pricing page does not offer monthly self-serve billing.
Key features
People Data Labs
- Person data
- Person profiles enriched with resume and contact information, available through enrichment and search APIs.
- Company data
- The site describes more than 70 million company records with insights and signals.
- Job posting data
- A beta dataset of job postings, updated daily, meant for tracking hiring intent.
- Data licensing
- Enterprise customers can take on-premise or flat-file bulk deliveries instead of API calls.
- Free testing tier
- Up to 100 records a month at no cost, with email, phone and address fields obfuscated until a paid plan is chosen.
- Security attestations
- The pricing page says the data and platform are ISO and SOC 2 Type 2 compliant.
ZoomInfo
- Contact and company search
- Search profiles with business emails, direct dials and mobile numbers, filtered by industry, title, company size, location and territory.
- Buyer intent and signals
- Copilot plans add intent signals, website visitors, job changes of past champions, funding news and competitor alerts to rank accounts.
- AI assistant and agents
- AI writes emails and talking points, builds buying groups and summarizes accounts; Agent Teams run multi-step sales plays with set approvals.
- Workflows and outreach
- Workflows trigger outreach and sales tasks from signals, and contacts can be sent to Outreach or Salesloft for sequences.
- Marketing audiences
- Marketing plans build ad audiences for LinkedIn, Facebook and Google retargeting and run account-based display campaigns.
- API and MCP server
- An API, a command-line tool and an MCP server bring ZoomInfo data into CRMs, internal tools and AI assistants such as Claude and ChatGPT.
Plans
People Data Labs
Free$0
Up to 100 records a month for testing the person or company APIs. Contact data is hidden.
Pro (person data)$98
per month for 350 credits, billing basis not shown
Full person APIs, contact data, premium fields as an add-on, CSV enrichment and email support. Volume discounts as use grows.
Pro (company data)$100
per month for 1,000 records, billing basis not shown
Full company APIs from 1,000 records a month, with premium fields as an add-on and email support.
EnterpriseCustom
Custom volumes, data license feeds, SSO and SAML as an add-on, a designated success team. Annual contracts.
ZoomInfo
Pricing could not be confirmed. See zoominfo.com.
Ways to pay less
People Data Labs
- Annual discount
20% off with an annual commitment
The pricing page says annual commitments save 20% and give access to all of the data upfront.
ZoomInfo
No public discounts listed.
Common questions
Which is cheaper, People Data Labs or ZoomInfo?
As of Nov 12, 2026, People Data Labs starts at $98 per month for 350 person credits, billing basis not shown, and ZoomInfo has no price we could confirm.
Which has a free plan, People Data Labs or ZoomInfo?
As of Nov 12, 2026, both People Data Labs and ZoomInfo have a free plan.
Which platforms do People Data Labs and ZoomInfo run on?
As of Nov 12, 2026, only ZoomInfo lists an iOS app and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.