Nobilista vs Wincher (2026): which should you pick?

Pick Nobilista if

• Fits if you report on Google and Yahoo rankings in Japan without leaving a PC on
• Works for a small site tracking up to a few hundred keywords across several countries

Look elsewhere if

• Skip it if you need daily positions past the top 10 on Google
• Tight if your keyword list shrinks, as paid plans can add keywords but not remove them
• Not for you if you need an API or integrations, as none are on record
• Watch out: new Bing registrations are suspended, and Yahoo and Bing keywords get no volume or traffic estimates
• Watch out: prices are in yen, so the dollar figures are estimates and your card's exchange rate sets the charge

Pick Wincher if

• Fits if you want daily rankings without paying for a full suite
• Works for businesses that track how they rank on Google Maps in a few places

Look elsewhere if

• Pricey if you want the API, Looker Studio or white-label reports, which start on Standard at $89 a month
• Skip it if you need deep keyword research, as tracking is the point here
• Tight if you track lots of places, as 25 local credits are included and more cost €10 per 500
• Watch out: there's no free plan, only a 7-day trial, and refunds cover 7 days on a first purchase
• Tight if you share it, as Basic has one user, and each plan's price rises with its keyword count

Nobilista

• Daily Google checks cover only the top 10; the top 100 is read on the 15th and month-end, or four times a month on the deepest schedule.
• Prices are in yen with tax included; the dollar figures shown are estimates, and the card issuer's exchange rate sets the final charge.
• New Bing registrations are suspended for now, and Yahoo and Bing keywords get no search volume or traffic estimates.
• Once on a paid plan, keywords can be added but not removed, so the trial's keyword count carries over.

Wincher

• There is no free plan, only the 7-day trial and some free stand-alone tools; refunds cover 7 days on the first purchase.
• Basic has one user and 10 websites, with no API, Looker Studio or white-label reports; those start at Standard for $89 a month.
• Local tracking runs on credits: 25 are included, and extra credits cost €10 per 500.
• Each plan's price rises with its keyword count; above 50,000 keywords is a custom quote.

Nobilista

Automatic cloud checks

Rankings are fetched on a schedule every morning, 365 days a year, from Nobilista's servers, so nothing has to be installed or left running.

14 countries and local areas

Google, Yahoo and Bing in Japan, the US, the UK, South Korea, Germany, India and eight more countries, narrowed to regions such as a state, county or city.

Keyword report

Positions with the change since the last check, ranking URLs, history graphs, notes on each keyword, and search volume, competition and expected traffic for Google.

Landing page and group reports

See how many keywords each URL ranks for and its average position, and averages and changes for each keyword group.

Competitor comparison

Compare your site's rankings with competing sites on the same keywords, side by side.

Shared links and alerts

Share reports by URL with view or edit permission, download CSV files, and get an email when a keyword moves by an amount you set.

Wincher

Daily rank tracking

Rankings update every day by device and location, with SERP features, keyword groups and annotations. On-demand updates start at Standard.

Competitor tracking

Follow 5, 10 or 20 competitors per website depending on plan, with suggested competitors and, from Standard, share of voice.

Local rank tracker

Tracks positions on Google Maps for any number of locations, updated weekly and paid for with credits.

Keyword Explorer

Unlimited daily lookups with related keywords (50 to 500 per search by plan), AI keyword suggestions and, from Standard, keyword gap.

On-page checks and content outlines

An on-page SEO checker, a benchmark against the pages that already rank, and an AI content outliner on every plan.

PDF reports

On-demand and scheduled PDF reports on every plan; white-label reports start at Standard.

Nobilista

• Personal Plan¥990

  per month for 150 keywords, tax included

  3 websites and 3 competing sites. The page shows it as about $6.30.

• Business Plan¥1,290

  per month for 200 keywords, tax included

  10 websites and 10 competing sites. The price rises in 100-keyword steps to ¥5,940 (shown as $37.80) a month at 1,000 keywords.

• Enterprise PlanCustom

  More than 1,000 keywords, with custom site and competitor limits, quoted on request.

Wincher

• Basic$49

  per month for 500 keywords, billed monthly

  1 user, up to 10 websites, daily updates and 5 competitors per site. The price rises with the number of keywords tracked.

• Standard$89

  per month for 1,000 keywords, billed monthly

  Unlimited websites, multiple users, on-demand updates, share of voice, keyword gap, white-label reports, Looker Studio and the API.

• Professional$319

  per month for 5,000 keywords, billed monthly

  Everything in Standard plus external users, project permissions, 20 competitors per site and a key account manager.

• CustomCustom

  For tracking more than 50,000 keywords, quoted by the support team.

Nobilista

No public discounts listed.

Wincher

• Annual discount

  Two months free with annual billing

  Wincher's help center says an annual subscription gives two months free compared with paying monthly.