Packlink PRO vs Shippo (2026): which should you pick?
As of Nov 12, 2026, Packlink PRO grades higher than Shippo: 3.0 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Packlink PRO grades higher on value for money and the free plan. Shippo grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Packlink PRO
Free multi-carrier shipping dashboard for online sellers
Shippo
Multi-carrier shipping app and API, priced by labels a month
Which one is for you
Pick Packlink PRO if
- Fits if you send parcels from a small shop and want carriers compared in one place
- Works for a seller in the UK or Europe
Look elsewhere if
- Skip it if you want rates up front, as they depend on carrier, service and parcel and are not on the pages read
- Not for you if you want an API, as the pages read describe a dashboard only
- Watch out: the pages read do not list US domestic carriers
- Watch out: it is part of ShipStation Global, owned by Auctane
Pick Shippo if
- Fits if you ship from a Shopify, Etsy or eBay store and want several carriers' rates side by side
- Works for developers who want labels and tracking inside their own app through an API
Look elsewhere if
- Skip it if you want to print labels from a phone, since the listing shows a web app only
- Tight if you stay free, as Starter stops at 30 labels a month and 1 user, and labels on your own carrier account cost 5¢ each
- Pricey if you grow well past 200 labels, since Pro rises to $179 a month at 10,000 and $0.08 a label beyond that
- Watch out: non-US address checks cost 6¢ to 9¢ each, and tracking or rating calls outside Shippo labels are billed at API rates
- Watch out: branded tracking emails, pick lists and phone support need Pro, and postage is paid on top
How we grade them
| 3.0GPAPacklink PROVery good | 2.4GPAShippoFair | |
|---|---|---|
| Value for money | ANo subscription or contract, and you pay only for the shipments you send, so there is no software fee to set against the $20 middle. | C200 labels a month means Pro: $17 a month billed yearly ($19 monthly), with no label fee listed on top. That's a little under the middle of what this category charges, but not in its cheapest quarter. It climbs with volume, to $179 a month at 10,000 labels. |
| Free plan and trial | AFree outright to use, with no plan to outgrow. You pay for the postage. | CStarter is free for up to 30 labels a month and 1 user, with discounted rates, tracking and return labels. A shop that ships most days is past 30 well inside the month, and labels on your own carrier account cost 5¢ each. |
| Features | COrder import, carrier choice, bulk labels, pickup and tracking. It is a dashboard with no developer API on the pages read. | BRates from 40+ carriers, orders pulled in from Shopify, Etsy, eBay, Amazon and more, bulk labels with shipping rules, customs forms, return labels and, on Pro, branded tracking emails and pick lists. That's the whole job, plus an API. |
| Ease of use | CNo store rating on record. You connect your shop and pick carriers first. | CNo store rating on record. It's a web app, and you connect your stores and set shipping rules before batch printing earns its keep. That's the ordinary amount of setup for this category. |
| Platforms and integrations | BWeb, with eight integrations listed. No desktop or phone app is named. | BWeb only, with no phone or desktop app listed, but it connects to Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay and Amazon, and there's a shipping API. Web with integrations is a B here. |
| Best for | parcel comparison for small senders | multi-carrier labels for small online shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Packlink PRO and Shippo. How we grade
Price against what you get
Packlink PRO has no paid plan and scores 2.3 out of 4 on features, ease of use and platforms. Shippo starts at $17 a month and scores 2.7.
Shippo scores higher, and starts $17 a month higher: the question is whether the extra is worth that to you. Of the other shipping software on the chart, none scores higher than Packlink PRO for less, and 1 scores higher than Shippo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Shippo also covers reports.
At a glance
| Packlink PRO | Shippo | |
|---|---|---|
| Pricing | Free | Free plan |
| Starts at | Free | $17 per month for up to 200 labels, billed annually ($19 billed monthly) |
| Free plan | No subscription or contract: the vendor says there is no fee and you pay only for the shipments you send. | Starter plan: up to 30 labels a month, 1 user, unlimited store connections, discounted carrier rates, tracking, returns and email support. Labels bought on your own carrier account cost 5¢ each. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Auctane Inc. | Shippo |
| Price read from | packlink.com | goshippo.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Packlink PRO
- Shipping rates depend on carrier, service and parcel, and are not published on the pages read.
- The pages read describe a dashboard and no developer API.
- The site is operated from the UK and Europe; the pages read do not list US domestic carriers.
- Packlink is part of ShipStation Global, owned by Auctane, according to the site footer.
Shippo
- Postage is paid on top of the plan for every label; the discounts are against carriers' retail rates.
- The free Starter plan stops at 30 labels a month and charges 5¢ a label on your own carrier account.
- Pro tops out at 10,000 labels a month; each label beyond that costs $0.08.
- Non-US address validation costs 6¢ to 9¢ each, and tracking or rating calls outside Shippo labels are billed at API rates.
Key features
Packlink PRO
- Order import
- Connects to stores and marketplaces and imports orders so they do not have to be typed in by hand.
- Carrier choice
- Offers more than 30 carriers, with national, international, express and standard services.
- Bulk labels
- Several shipments can be paid for and printed at once from a single dashboard.
- Pickup and drop-off
- Parcels can be collected at a warehouse or taken to a carrier's drop-off point.
- Tracking
- Tracks shipments from the dashboard and can email customers the status of their parcel.
Shippo
- Discounted carrier rates
- Compares rates from 40+ carriers, including USPS, UPS, FedEx and DHL Express. Shippo says its discounts save up to 90% off retail rates; that is the vendor's claim.
- Store and marketplace connections
- Imports orders from Shopify, WooCommerce, Square, Wix, BigCommerce, Etsy, eBay, Amazon, Walmart and TikTok, or from a CSV file.
- Bulk labels and automations
- Edit and print labels for many orders at once, with shipping rules that fill in label settings. Customs forms and commercial invoices are generated for international orders.
- Tracking and returns
- Every plan tracks shipments and makes return labels. Pro adds branded tracking pages, notification emails and packing slips.
- Pick and pack
- Pro adds printed pick lists and scan-to-print, plus delivery date estimates that Shippo says are AI-powered.
- Shipping API
- A separate API lets developers buy labels, track parcels and validate addresses. API Starter gives 30 free labels a month, then 7¢ a label.
Plans
Packlink PRO
Packlink PRO$0
No subscription fee; each shipment is paid for at the carrier rate shown when you ship.
Shippo
Starter$0
Up to 30 labels a month, 1 user and email support. Labels on your own carrier account cost 5¢ each.
Pro$17
per month for up to 200 labels, billed annually ($19 billed monthly)
Branded tracking pages and emails, pick lists, chat and phone support, 5+ users. Price rises with volume: $179 a month at 10,000 labels, billed annually.
PremierCustom
Unlimited shipments, 15+ users and a dedicated account manager, priced through sales.
Ways to pay less
Packlink PRO
No public discounts listed.
Shippo
- Annual discount
About 10% off Pro with yearly billing
Pro costs $205 a year for up to 200 labels a month against $19 a month billed monthly; Shippo calls it 10% savings.
Common questions
Which is cheaper, Packlink PRO or Shippo?
As of Nov 12, 2026, Packlink PRO is cheaper to start with: it is free, against $17 a month for Shippo. Packlink PRO is free, and Shippo starts at $17 per month for up to 200 labels, billed annually ($19 billed monthly).
Which has a free plan, Packlink PRO or Shippo?
As of Nov 12, 2026, both Packlink PRO and Shippo have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.