Packlink PRO vs Sendcloud (2026): which should you pick?

Pick Packlink PRO if

• Fits if you send parcels from a small shop and want carriers compared in one place
• Works for a seller in the UK or Europe

Look elsewhere if

• Skip it if you want rates up front, as they depend on carrier, service and parcel and are not on the pages read
• Not for you if you want an API, as the pages read describe a dashboard only
• Watch out: the pages read do not list US domestic carriers
• Watch out: it is part of ShipStation Global, owned by Auctane

Pick Sendcloud if

• Fits if you sell from Europe and ship with DPD, GLS or DHL
• Works for shops selling on Bol, Amazon and Etsy alongside their own store

Look elsewhere if

• Pricey if you ship a lot, since every label adds €0.10 on Lite on top of the plan, and €0.15 past the plan's limit
• Not for you if you ship from the US, as its pages only name European countries and the UK
• Tight if you want a branded tracking page or returns portal on Lite, since they start on Growth at €87
• Tight if you stay free, as Free stops at 20 parcels a month, 1 user and 2 shop integrations
• Watch out: Lite allows 3 users, 3 integrations and 5 shipping rules, and postage is paid on top

Packlink PRO

• Shipping rates depend on carrier, service and parcel, and are not published on the pages read.
• The pages read describe a dashboard and no developer API.
• The site is operated from the UK and Europe; the pages read do not list US domestic carriers.
• Packlink is part of ShipStation Global, owned by Auctane, according to the site footer.

Sendcloud

• Every paid plan adds a fee per label, from €0.10 on Lite to €0.07 on Pro, plus €0.15 a label beyond the plan's monthly limit.
• Postage is paid on top; the homepage shows Sendcloud rates from €3.38 for DPD and €9.00 for UPS.
• Prices are in euros, and its pages name launches in the Netherlands, Belgium, Germany, France, Spain, Italy and the UK.
• The branded tracking page and returns portal start at Growth; Lite sends plain tracking messages only.

Packlink PRO

Order import

Connects to stores and marketplaces and imports orders so they do not have to be typed in by hand.

Carrier choice

Offers more than 30 carriers, with national, international, express and standard services.

Bulk labels

Several shipments can be paid for and printed at once from a single dashboard.

Pickup and drop-off

Parcels can be collected at a warehouse or taken to a carrier's drop-off point.

Tracking

Tracks shipments from the dashboard and can email customers the status of their parcel.

Sendcloud

Carrier choice and rates

Connects to 170+ carriers, such as DPD, GLS, DHL, UPS and FedEx. You can ship on Sendcloud's pre-negotiated rates or add your own contract on any plan.

Shop and marketplace integrations

100+ integrations bring in orders from Shopify, WooCommerce, Etsy, Amazon, eBay, Magento, PrestaShop, Bol and ERPs such as Odoo and Exact Online.

Shipping rules and pick and pack

Rules pick a carrier and box for each order (5 on Lite, 10 on Growth, unlimited above). Packing slips, picking lists and item scanning help with packing.

Branded tracking messages

Tracking notifications go out by email, text and WhatsApp, in 2 languages on Lite and 8 on Growth, which also adds a branded tracking page and review requests.

Returns portal

Growth adds a branded return portal with return rules; Premium adds advanced returns management, QR code returns and paid returns.

Checkout and service points

A service point picker for your checkout comes with every paid plan; Pro adds delivery options and delivery date estimates in the checkout.

Packlink PRO

• Packlink PRO$0

  No subscription fee; each shipment is paid for at the carrier rate shown when you ship.

Sendcloud

• Free€0

  Up to 20 parcels a month, 1 user and 2 shop integrations, using Sendcloud's rates or your own contract.

• Lite€28

  per month, billed yearly (€35 billed monthly), plus €0.10 per label

  Up to 4,800 labels a year, 3 users, 3 integrations, 5 shipping rules, tracking messages in 2 languages.

• Growth€87

  per month, billed yearly (€109 billed monthly), plus €0.09 per label

  Up to 12,000 labels a year, 5 users, branded tracking page and return portal, review requests, phone support.

• Premium€175

  per month, billed yearly (€219 billed monthly), plus €0.08 per label

  Up to 120,000 labels a year, 10 users, unlimited integrations and rules, advanced returns and shipping analytics.

• Pro€639

  per month, billed yearly (€799 billed monthly), plus €0.07 per label

  Up to 360,000 labels a year, unlimited users, checkout delivery options and a success manager. Sold through sales.

• EnterpriseCustom

  Tailored setups for brands, 3PLs, marketplaces and carriers, with extended support hours.

Packlink PRO

No public discounts listed.

Sendcloud

• Annual discount

  20% off with yearly billing

  Paying yearly takes 20% off each plan, for example Lite at €28 a month instead of €35.