PayKickstart vs Plug&Pay (2026): which should you pick?
As of Nov 13, 2026, PayKickstart grades higher than Plug&Pay: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
PayKickstart grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
PayKickstart
Checkout, recurring billing and affiliate management for sellers
Plug&Pay
Dutch sales funnel software for checkouts, upsells and subscriptions
Which one is for you
Pick PayKickstart if
- Fits if you sell courses or coaching with recurring billing and affiliates
- Works for sellers who prefer to keep their own payment processor
Look elsewhere if
- Skip it if you want tax handled for you, as you set up tax profiles and it is not described as a merchant of record
- Watch out: prices could not be read, so check them before you start the trial
- Watch out: what happens after the 14-day trial depends on the plan you pick
Pick Plug&Pay if
- Fits if you sell in the Netherlands or Europe and already use Mollie or Stripe
- Works for a small seller with up to 3 products who wants funnels and bumps
Look elsewhere if
- Tight if you are on Lite, which has 3 products, 10 pages and 1 user
- Pricey if you want upsells, subscriptions or your own domain, which start at €59 a month on Premium
- Watch out: affiliate tools, the debtor system and the customer portal are Ultimate only, at €119
- Watch out: it does not work without a Mollie or Stripe account, and yearly plans renew automatically
How we grade them
| 2.2GPAPayKickstartFair | 2.0GPAPlug&PayFair | |
|---|---|---|
| Value for money | CPlan prices could not be read because the pricing page blocked automated access, so it sits in the middle until they are seen. | CLite is €15 a month billed annually (€25 monthly), which is under the category's middle at $22 but above its cheapest quarter at $10. Premium is €59 and Ultimate €119. |
| Free plan and trial | CA free 14-day trial is listed; the pages read do not say whether a card is needed. No free plan. | DA 14-day trial, with the first payment taken after the 14 days, so a card is needed. There is no free plan. |
| Features | CCheckout and upsells, subscription management, retention, affiliates and tax tools. It is not a merchant of record, and tax profiles are set up by you. | CLanding pages, checkouts, order bumps, subscriptions, installments and affiliate tools. The gaps are in the plans: Lite stops at 3 products and 10 pages, and affiliates and the customer portal are Ultimate only. |
| Ease of use | CNo store rating on record. You build checkouts, funnels and tax profiles yourself. | CNo store rating on record. You connect Mollie or Stripe, then build pages, checkouts and funnels yourself. |
| Platforms and integrations | BWeb with eight listed integrations, including Stripe, PayPal, QuickBooks Online, Xero and HubSpot. No desktop or phone app. | BWeb only, with Mollie, Stripe and Zapier connections and webhooks. |
| Best for | checkout, recurring billing and affiliates in one tool | Dutch-style sales funnels with upsells and subscriptions |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: PayKickstart and Plug&Pay. How we grade
Where they differ
- PayKickstart also covers reports.
- Plug&Pay also covers a/B testing and popups.
At a glance
| PayKickstart | Plug&Pay | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | Not published | €15 per month, billed annually (€25 billed monthly) |
| Free plan | None | None |
| Free trial | Free 14-day trial, cancel at any time | 14-day free trial; the first payment is taken after the 14 days and you can cancel before then |
| Web | ||
| Made by | PayKickstart | Plug&Pay BV |
| Price read from | Not confirmed | plugandpay.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
PayKickstart
- Plan prices could not be read: its pricing page blocked automated access, so none are listed here.
- Its help pages describe tax profiles you set up yourself, and none of the pages read call it a merchant of record.
- The home page offers a free 14-day trial; what happens after it depends on the plan chosen.
Plug&Pay
- Plug&Pay cannot be used without a Mollie or Stripe account, which handles the payments.
- Lite is capped at 3 products, 10 pages and 1 user; upsells, subscriptions and your own domain start at Premium.
- Affiliate tools, the debtor system and the customer portal are limited to the Ultimate plan.
- Prices are listed in euros; the yearly prices are billed once a year and a plan renews automatically.
Key features
PayKickstart
- Checkout and upsells
- Hosted checkout pages with one-click upsells, order bumps, coupons, exit intent offers and multi-currency support.
- Subscription management
- Recurring billing and subscription tools, including pausing subscriptions and carrying a trial period over an upgrade or downgrade.
- Revenue retention
- Dunning management, cancellation retention flows and cart abandonment recovery, plus ringless voicemail and SMS features.
- Affiliate management
- Lead and sales referral tracking, affiliate verification, affiliate coupon codes and a marketplace where affiliates find products to promote.
- Tax and accounting
- Invoices, sales and VAT tax profiles, an in-house EU VAT calculation and QuickBooks Online and Xero integrations.
- Payment processors
- Help pages cover connecting Stripe, PayPal, Authorize.net, Apple Pay, Google Pay, ACH and SEPA debit, and its own Connect payments.
Plug&Pay
- Landing pages and website
- Build pages from ready-made elements with an AI assistant, including a full website and AI-written sales copy. Lite allows 10 pages.
- Checkouts and funnels
- Create checkouts for one-time purchases, quotes and subscriptions, with order bumps, volume discounts and, from Premium, one-click upsells.
- Sales boosters
- Premium adds pop-ups, FOMO Frenzy, timed content, cart abandonment tracking and A/B testing.
- Subscriptions and installments
- Sell recurring plans and installment payments from Premium, with a customer portal for buyers on Ultimate.
- Affiliate marketing
- Ultimate includes an affiliate system and an affiliate marketplace to let others promote your products.
- Finances and roles
- Debtor management for unpaid invoices on Ultimate, role management from Premium, and traffic and conversion statistics on every plan.
Plans
PayKickstart
Pricing could not be confirmed. See paykickstart.com.
Plug&Pay
Lite€15
per month, billed annually (€25 billed monthly)
Up to 3 products, 10 pages and 1 user, with all page templates, AI tools, order bumps, volume discounts, forms and webhooks.
Premium€59
per month, billed annually (€69 billed monthly)
Unlimited products and pages, 3 users, own domain, one-click upsells, subscriptions, installments, A/B testing and discount codes.
Ultimate€119
per month, billed annually (€149 billed monthly)
Everything in Premium with 10 users, plus an affiliate system and marketplace, a debtor system and a customer portal.
Ways to pay less
PayKickstart
No public discounts listed.
Plug&Pay
- Annual discount
Save up to €360 a year with annual billing
The pricing page's yearly toggle lowers each plan's monthly price and states a saving of €120 a year on Lite and Premium and €360 on Ultimate.
Common questions
Which is cheaper, PayKickstart or Plug&Pay?
As of Nov 13, 2026, PayKickstart has no price we could confirm, and Plug&Pay starts at €15 per month, billed annually (€25 billed monthly).
Which has a free plan, PayKickstart or Plug&Pay?
As of Nov 13, 2026, neither PayKickstart nor Plug&Pay has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.