PostHog vs Woopra (2026): which should you pick?
As of Nov 13, 2026, we pick PostHog: it is second in our ranking of website and product analytics tools, and it grades higher too, 3.2 against 1.6.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
PostHog grades higher on value for money, the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
PostHog
Open-source product analytics with replays, flags and surveys
Woopra
Customer journey analytics with people profiles and triggers
Which one is for you
Pick PostHog if
- Fits if you're a startup that wants analytics, replays and flags within the free allowance
- Works for developers who want to go from a broken session to the error behind it
Look elsewhere if
- Skip it if you just want simple visitor counts without learning a whole toolkit
- Pricey if you need SSO or a HIPAA BAA, which take Boost at $250 a month on top of usage; SAML takes Scale at $750
- Not for you if you want a fixed monthly bill, as everything past the free allowance is metered
- Tight if you stay free, with 1 project, recordings kept a month and events dropped past the limits
- Watch out: self-hosted PostHog is officially unsupported, with no tagged releases or paid support
Pick Woopra if
- Fits if you track millions of events and want per-person journeys
- Works for a customer-success team with 50 seats to fill
Look elsewhere if
- Skip it if your traffic is small, as the cheapest plan assumes 5 million events
- Pricey if you are small: $999 a month, with no cheaper or free plan
- Tight if you overshoot the quota, since overage fees apply
- Watch out: SSO, data warehouse sync and the Audience Agent need Enterprise
How we grade them
| 3.2GPAPostHogVery good | 1.6GPAWoopraWeak | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits in the free 1M events and 5,000 recordings, so the figure is $0. There's no base fee after that, just usage from $0.00005 an event. Boost, at $250 a month, is only for SSO, HIPAA and more projects. | D$999 a month and up for 5 million or more events. That's more than three times where the dearest tenth of analytics tools starts, at $299, with no lower plan. |
| Free plan and trial | BNo card and no time limit: 1M events, 5,000 recordings, 1M flag requests and 1,500 survey responses every month, with unlimited members. Usage stops at the limit, so no surprise bill. You get 1 project, and recordings are kept a month. | D30-day trial of Pro, after which billing recurs every 30 days, with no free plan. |
| Features | AAnalytics, web analytics, replays, flags, A/B tests, surveys, error tracking, logs and a data warehouse with pipelines in and out. Graded against Amplitude, Mixpanel and Heap, it covers the whole job, and none of them bundles errors, logs and a warehouse too. | CJourney and trend reports, people profiles, triggers, data loader, AI copilot and custom metrics. Warehouse sync and SSO are Enterprise. |
| Ease of use | CNo rating on record. The cloud version is a snippet and a sign-up, but there are a lot of products to learn and events to plan. The free self-hosted version is a Docker deploy PostHog doesn't officially support, which is a developer's job. | CNo store rating on record. Reports, triggers and metrics all need building. |
| Platforms and integrations | BWeb only, so it can't reach an A. It pulls data in from Stripe, HubSpot, Salesforce and Postgres, sends events out to Braze, Klaviyo and others, and works with Snowflake, BigQuery and Zendesk. | CWeb only, with Salesforce and Slack the only integrations listed. |
| Best for | a whole product toolkit on one free allowance | customer journey analytics at a high price |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: PostHog and Woopra. How we grade
Where they differ
- PostHog is open source and self-hostable, according to its own site.
- PostHog also covers surveys, web analytics, session replay and a/B testing.
- Woopra also covers workflow automation, reports and dashboards.
At a glance
| PostHog | Woopra | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $0.00005 per analytics event past the free 1M (pay-as-you-go) | $999 per month for 5 million or more events |
| Free plan | Monthly allowance that resets: 1M analytics events, 5,000 recordings, 1M flag requests, 1,500 survey responses, 100K exceptions. Unlimited members, 1 project, 1-year retention. | None |
| Free trial | None listed | 30-day free trial of the Pro plan; the first month is free, then billing recurs every 30 days. |
| Web | ||
| Made by | PostHog | Woopra, Inc. |
| Price read from | posthog.com | woopra.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
PostHog
- Usage is metered per product, so the monthly bill moves with traffic; billing limits can be set for each product to cap it.
- SSO enforcement, a HIPAA BAA and unlimited projects need the $250-a-month Boost package on top of usage; SAML sign-in needs Scale at $750.
- The free plan keeps recordings for 1 month and data for 1 year, allows 1 project, and drops events past its limits.
- Self-hosted PostHog is officially unsupported and has no tagged releases; PostHog recommends always running the latest image.
Woopra
- The cheapest listed plan starts at $999 a month and 5 million events; no lower-priced or free plan is shown.
- Exceeding the event quota continues collection but overage fees apply.
- SSO, data warehouse sync and the Audience Agent need the Enterprise plan.
- Pro includes 50 user seats by default; more seats are available on request.
Key features
PostHog
- Product and web analytics
- Funnels, trends, retention, user paths and a web analytics dashboard, built from events. The first 1M events a month are free.
- Session replay
- Recordings of real visits to see where people get stuck, linked to funnels and errors. 5,000 recordings a month are free; recordings are kept 90 days on pay-as-you-go.
- Feature flags and experiments
- Roll features out to chosen users and run A/B tests, billed together by flag requests, with 1M requests free each month.
- Surveys
- In-app surveys with 1,500 free responses a month, and white-labeled surveys on the Boost package.
- Error tracking and logs
- Captures exceptions (100K free a month) and ingests logs (10 GB free), so you can go from a replay to the error behind it.
- Data warehouse and pipelines
- Syncs data in from Stripe, HubSpot, Salesforce, Postgres and others, and sends events out to tools such as Braze and Klaviyo.
Woopra
- Journey and trend reports
- Journey, trends, attribution, cohort and retention reports, with segmentation and drill-down on individual users.
- People profiles
- A real-time 360-degree profile per user showing payments, site visits, email opens and product usage in one place.
- Triggers
- Send emails, post Slack messages or update Salesforce fields automatically when a user does something.
- Data loader and integrations
- Sync data from databases and SaaS tools without developers; the vendor lists 50+ one-click integrations.
- AI Copilot and suggestions
- AI Copilot and AI Suggestions come with Pro. AI Predictions, AI Summary and the Audience Agent are Enterprise features.
- Custom metrics and formulas
- Define people metrics and data formulas, and share public reports, without writing SQL.
Plans
PostHog
Free$0
Full free allowance on every product, unlimited team members, 1 project, community support. Usage stops at the limits, so no surprise bill.
Pay-as-you-go$0
plus usage above the monthly free allowance
No base fee. Analytics from $0.00005 an event and replays from $0.005 a recording, cheaper at volume. 6 projects, 7-year data, email support.
Boost$250
per month, plus usage
Platform package: unlimited projects, SSO enforcement, 2FA enforcement, white labeling, HIPAA BAA and 12 months of replay retention.
Scale$750
per month, plus usage
Everything in Boost plus SAML and OIDC sign-in, approval workflows, real-time alerts and priority support with an 8-hour target.
EnterpriseCustom
Sold through sales: role-based access, a dedicated account manager, training, and up to 5 years of replay retention.
Self-hosted (hobby deploy)$0
MIT-licensed Docker Compose deployment you host yourself. Officially unsupported, with no paid support plan.
Woopra
Pro$999
per month and up, for 5 million or more events
50 user seats, 2 years of data retention, journey and retention reports, people profiles, triggers and AI Copilot. Overage fees apply.
EnterpriseCustom
Everything in Pro plus data warehouse sync, AI predictions, SSO, data governance and dedicated support.
Ways to pay less
PostHog
- Startups
$50,000 in credits for early-stage startups
Companies under 2 years old that have raised less than $5M get $50,000 of PostHog credit for 12 months, plus partner perks. A company email domain is required.
- Nonprofit
Discount for nonprofits
PostHog says it gives nonprofits a discount in most cases: create an account, then contact sales with details of the organization.
Woopra
No public discounts listed.
Common questions
Which is cheaper, PostHog or Woopra?
As of Nov 12, 2026, PostHog starts at $0.00005 per analytics event past the free 1M (pay-as-you-go), and Woopra starts at $999 per month for 5 million or more events.
Which has a free plan, PostHog or Woopra?
As of Nov 12, 2026, only PostHog has a free plan. Woopra does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.