Heap vs Woopra (2026): which should you pick?
As of Nov 12, 2026, Heap grades higher than Woopra: 2.2 against 1.6 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Heap grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Woopra
Customer journey analytics with people profiles and triggers
Free trial · from $999/mo
Which one is for you
Pick Heap if
- Fits if you never planned your event tracking and want to look back at clicks
- Works for teams already on Contentsquare who want product analytics beside it
Look elsewhere if
- Skip it if you want to see a price before you install anything
- Not for you if you want session replays on a cheaper plan, as they're a Pro and Premier add-on
- Tight if you stay free, with 10,000 sessions and data you can't view past the cap
- Watch out: Free keeps 6 months of data and Growth 12; longer is an add-on on Pro and Premier
- Watch out: the trial's length and plan aren't stated, and warehouse sync is Pro and Premier only
Pick Woopra if
- Fits if you track millions of events and want per-person journeys
- Works for a customer-success team with 50 seats to fill
Look elsewhere if
- Skip it if your traffic is small, as the cheapest plan assumes 5 million events
- Pricey if you are small: $999 a month, with no cheaper or free plan
- Tight if you overshoot the quota, since overage fees apply
- Watch out: SSO, data warehouse sync and the Audience Agent need Enterprise
How we grade them
| 2.2GPAHeapFair | 1.6GPAWoopraWeak | |
|---|---|---|
| Value for money | CNo published figure for this size. A site with 10,000 visitors makes at least 10,000 sessions, the free cap, so you'd tip into Growth, which is only quoted after you install the snippet. Pro and Premier go through sales. No price, so a C. | D$999 a month and up for 5 million or more events. That's more than three times where the dearest tenth of analytics tools starts, at $299, with no lower plan. |
| Free plan and trial | CFree up to 10,000 sessions a month, with core charts, SSO and 6 months of history. Past the cap your data keeps arriving, but you can't see it until you upgrade. There's a trial too, though its length isn't stated. | D30-day trial of Pro, after which billing recurs every 30 days, with no free plan. |
| Features | CAutocapture, funnels, journeys, retention and segments, with the Sense AI assistant from Growth up. Graded against Amplitude, Mixpanel and PostHog, which include replays even free, here replays and heatmaps are an add-on for Pro and Premier only. | CJourney and trend reports, people profiles, triggers, data loader, AI copilot and custom metrics. Warehouse sync and SSO are Enterprise. |
| Ease of use | CNo rating on record. You don't have to tag events up front, but you still define events afterwards and learn the charts, and paid plans start with a sales conversation. | CNo store rating on record. Reports, triggers and metrics all need building. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Salesforce, Snowflake, Segment, Shopify, Iterable, Klaviyo and Marketo, and Heap Connect sends data to your warehouse on Pro and Premier. | CWeb only, with Salesforce and Slack the only integrations listed. |
| Best for | analyzing clicks you never planned to track | customer journey analytics at a high price |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Heap and Woopra. How we grade
Where they differ
- Heap also covers web analytics and session replay.
- Woopra also covers workflow automation and reports.
In commonWebAI featuresDashboards
At a glance
| Heap | Woopra | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | Not published | $999 per month for 5 million or more events |
| Free plan | Up to 10,000 sessions a month, core analytics charts, unlimited enrichment sources, guides integrations, single sign-on and 6 months of data history. | None |
| Free trial | Free trial offered from the site; its length and plan are not stated | 30-day free trial of the Pro plan; the first month is free, then billing recurs every 30 days. |
| Web | ||
| Made by | Heap Inc. (part of Contentsquare) | Woopra, Inc. |
| Price read from | heap.io | woopra.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Heap
- No paid prices are published: Growth is quoted after you install the snippet, and Pro and Premier are priced by monthly sessions through sales.
- Session replay, heatmaps and error analysis are an add-on for Pro and Premier only.
- Past your plan's monthly session limit, data keeps arriving but you cannot view it until you upgrade.
- Free keeps 6 months of data and Growth 12; up to 3 years is an add-on on Pro and Premier.
Woopra
- The cheapest listed plan starts at $999 a month and 5 million events; no lower-priced or free plan is shown.
- Exceeding the event quota continues collection but overage fees apply.
- SSO, data warehouse sync and the Audience Agent need the Enterprise plan.
- Pro includes 50 user seats by default; more seats are available on request.
Key features
Heap
- Automatic event capture
- Records clicks, pageviews and other interactions on web and mobile from one snippet, so you can define and analyze events after they happened.
- Funnels, journeys and retention
- Charts for funnels, retention and visual maps of the paths people take, with segments for comparing groups of users.
- Sense AI assistant
- Contentsquare's AI answers questions about your data in chat, writes summaries and suggests follow-ups. It is listed from the Growth plan up.
- Session replay and heatmaps
- The Experience Analytics add-on for Pro and Premier adds session replay, heatmaps and error analysis linked to the analytics.
- Warehouse sync
- Heap Connect sends data to your warehouse, such as Snowflake, automatically and retroactively. It is an add-on for Pro and included with Premier.
Woopra
- Journey and trend reports
- Journey, trends, attribution, cohort and retention reports, with segmentation and drill-down on individual users.
- People profiles
- A real-time 360-degree profile per user showing payments, site visits, email opens and product usage in one place.
- Triggers
- Send emails, post Slack messages or update Salesforce fields automatically when a user does something.
- Data loader and integrations
- Sync data from databases and SaaS tools without developers; the vendor lists 50+ one-click integrations.
- AI Copilot and suggestions
- AI Copilot and AI Suggestions come with Pro. AI Predictions, AI Summary and the Audience Agent are Enterprise features.
- Custom metrics and formulas
- Define people metrics and data formulas, and share public reports, without writing SQL.
Plans
Heap
Free$0
Up to 10,000 monthly sessions, core charts, 6 months of data history and SSO.
GrowthCustom
Price estimated after you install the tracking snippet. Adds the Sense AI assistant, unlimited users and reports, CSV exports, 12 months of data.
ProCustom
Sold through sales, priced by sessions: account analytics, engagement matrix, report alerts, 2 environments; session replay as an add-on.
PremierCustom
Sold through sales: warehouse sync, behavioral targeting, unlimited projects, advanced permissions, dedicated CSM, regional storage.
Woopra
Pro$999
per month and up, for 5 million or more events
50 user seats, 2 years of data retention, journey and retention reports, people profiles, triggers and AI Copilot. Overage fees apply.
EnterpriseCustom
Everything in Pro plus data warehouse sync, AI predictions, SSO, data governance and dedicated support.
Common questions
Which is cheaper, Heap or Woopra?
As of Nov 12, 2026, Heap publishes no starting price, and Woopra starts at $999 per month for 5 million or more events.
Which has a free plan, Heap or Woopra?
As of Nov 12, 2026, only Heap has a free plan. Woopra does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.