Mixpanel vs Woopra (2026): which should you pick?
As of Nov 12, 2026, Mixpanel grades higher than Woopra: 3.0 against 1.6 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Mixpanel grades higher on value for money, the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Mixpanel
Event-based product analytics with replays, flags and experiments
Woopra
Customer journey analytics with people profiles and triggers
Which one is for you
Pick Mixpanel if
- Fits if you want to see where people drop out of sign-up and who comes back
- Works for startups that stay under 1M events a month, with any number of seats
Look elsewhere if
- Skip it if you just want page counts for a blog or a shop
- Pricey if you outgrow 1M events, at $100 a month for 1.5M and $840 at 10M on yearly billing
- Tight if you stay free and need saved cohorts or more than 5 saved reports each
- Watch out: group analytics and Data Pipelines exports are paid add-ons, and Growth stops at 20M events
- Not for you if you need anomaly detection, HIPAA tools or custom data retention without an Enterprise deal
Pick Woopra if
- Fits if you track millions of events and want per-person journeys
- Works for a customer-success team with 50 seats to fill
Look elsewhere if
- Skip it if your traffic is small, as the cheapest plan assumes 5 million events
- Pricey if you are small: $999 a month, with no cheaper or free plan
- Tight if you overshoot the quota, since overage fees apply
- Watch out: SSO, data warehouse sync and the Audience Agent need Enterprise
How we grade them
| 3.0GPAMixpanelVery good | 1.6GPAWoopraWeak | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits inside the free 1M events, so the figure is $0, with unlimited seats and 10,000 replays. Past that, Growth is $100 a month for 1.5M events billed yearly ($140 monthly), and $840 at 10M. | D$999 a month and up for 5 million or more events. That's more than three times where the dearest tenth of analytics tools starts, at $299, with no lower plan. |
| Free plan and trial | BFree forever with no card: 1M events, 10,000 replays, 1,000 experiment users and 10 feature flags, with unlimited seats. The caps: 5 saved reports per seat, and cohorts you can build but not save. | D30-day trial of Pro, after which billing recurs every 30 days, with no free plan. |
| Features | BFunnels, retention, cohorts, replays with console logs, heatmaps, flags, experiments, AI summaries and warehouse connectors. That's the whole product analytics job. Anomaly detection and HIPAA tools are Enterprise only, and group analytics is a paid add-on. | CJourney and trend reports, people profiles, triggers, data loader, AI copilot and custom metrics. Warehouse sync and SSO are Enterprise. |
| Ease of use | CNo rating on record. Autocapture works on web and mobile, but you'll still want a tracking plan, and building useful funnels and cohorts takes some learning. AI summaries and an MCP server take questions in plain words. | CNo store rating on record. Reports, triggers and metrics all need building. |
| Platforms and integrations | BWeb only, no desktop or phone app, so it stops at B. It pulls data from BigQuery, Snowflake, Databricks, Redshift and Postgres, and works with Segment, mParticle, Braze, Iterable and Google Ads. | CWeb only, with Salesforce and Slack the only integrations listed. |
| Best for | funnels and retention for apps and sites | customer journey analytics at a high price |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mixpanel and Woopra. How we grade
Price against what you get
Mixpanel starts at $100 a month and scores 2.7 out of 4 on features, ease of use and platforms. Woopra starts at $999 a month and scores 2.0.
Mixpanel scores higher and starts $899 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Mixpanel for less, and 30 score higher than Woopra for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mixpanel also covers web analytics, session replay and a/B testing.
- Woopra also covers workflow automation, reports and dashboards.
At a glance
| Mixpanel | Woopra | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $100 per month for 1.5M events, billed annually ($140 billed monthly) | $999 per month for 5 million or more events |
| Free plan | Free forever, no card: unlimited seats, 1M events a month, 10,000 session replays, 1,000 experiment users, 10 feature flags, funnels and retention, 5 saved reports per seat. | None |
| Free trial | None listed | 30-day free trial of the Pro plan; the first month is free, then billing recurs every 30 days. |
| Web | ||
| Made by | Mixpanel | Woopra, Inc. |
| Price read from | mixpanel.com | woopra.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Mixpanel
- Growth is billed per event after the first 1M a month and tops out at 20M; above that you need Enterprise, priced through sales.
- Anomaly detection, data quality monitoring, HIPAA tools with a BAA and cross-product analysis are Enterprise only.
- Group (account-level) analytics and Data Pipelines exports are paid add-ons on Growth and Enterprise.
- Data is kept 2 years by default on every plan; a custom retention policy needs Enterprise.
Woopra
- The cheapest listed plan starts at $999 a month and 5 million events; no lower-priced or free plan is shown.
- Exceeding the event quota continues collection but overage fees apply.
- SSO, data warehouse sync and the Audience Agent need the Enterprise plan.
- Pro includes 50 user seats by default; more seats are available on request.
Key features
Mixpanel
- Funnels, retention and cohorts
- Reports built from tracked events, with autocapture for web and mobile. Saved cohorts, custom properties and unlimited saved reports start on Growth.
- Session replay and heatmaps
- Web and mobile replays with console logs and network calls, plus heatmaps and clickmaps. Free includes 10,000 replays a month and Growth 20,000, expandable to 500,000.
- Feature flags and experiments
- Feature flags and A/B experiments counted by monthly experiment users: 1,000 on Free and 5,000 on Growth, which can buy up to 100,000.
- AI analysis and MCP server
- AI summaries and agent-style analysis on every plan, and an MCP server so AI assistants can query your Mixpanel data.
- Warehouse connectors
- Growth and Enterprise can bring in data from BigQuery, Snowflake, Databricks, Redshift and Postgres; those rows count toward the event limit.
Woopra
- Journey and trend reports
- Journey, trends, attribution, cohort and retention reports, with segmentation and drill-down on individual users.
- People profiles
- A real-time 360-degree profile per user showing payments, site visits, email opens and product usage in one place.
- Triggers
- Send emails, post Slack messages or update Salesforce fields automatically when a user does something.
- Data loader and integrations
- Sync data from databases and SaaS tools without developers; the vendor lists 50+ one-click integrations.
- AI Copilot and suggestions
- AI Copilot and AI Suggestions come with Pro. AI Predictions, AI Summary and the Audience Agent are Enterprise features.
- Custom metrics and formulas
- Define people metrics and data formulas, and share public reports, without writing SQL.
Plans
Mixpanel
Free$0
1M events a month, 10,000 session replays, unlimited seats. Cohorts can be built but not saved.
Growth$100
per month for 1.5M events, billed annually ($140 billed monthly)
First 1M events free, then $0.00028 an event with volume discounts, up to 20M. $840 a month at 10M events, billed annually. 20,000 replays.
EnterpriseCustom
Sold through sales: up to 1T events a month, custom replay and experiment volumes, anomaly detection, HIPAA tools and a success team.
Woopra
Pro$999
per month and up, for 5 million or more events
50 user seats, 2 years of data retention, journey and retention reports, people profiles, triggers and AI Copilot. Overage fees apply.
EnterpriseCustom
Everything in Pro plus data warehouse sync, AI predictions, SSO, data governance and dedicated support.
Ways to pay less
Mixpanel
- Annual discount
About 29% off Growth with annual billing
Billed annually, Growth costs $100 a month at 1.5M events instead of $140, and $840 instead of $1,176 at 10M events; the page puts the saving at $480 a year at 1.5M.
- Startups
First year free for early-stage startups
Companies under 5 years old with up to $8M in funding get a free first year on the Startup Plan: 1 billion events, 1 million session replays and unlimited experiments.
Woopra
No public discounts listed.
Common questions
Which is cheaper, Mixpanel or Woopra?
As of Nov 12, 2026, Mixpanel is cheaper to start with: $100 a month, against $999 a month for Woopra. Mixpanel starts at $100 per month for 1.5M events, billed annually ($140 billed monthly), and Woopra starts at $999 per month for 5 million or more events.
Which has a free plan, Mixpanel or Woopra?
As of Nov 12, 2026, only Mixpanel has a free plan. Woopra does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.