Amplitude vs Woopra (2026): which should you pick?
As of Nov 12, 2026, Amplitude grades higher than Woopra: 3.0 against 1.6 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Amplitude grades higher on value for money, the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Amplitude
Product analytics with session replay, experiments and in-app guides
Woopra
Customer journey analytics with people profiles and triggers
Which one is for you
Pick Amplitude if
- Fits if you're a startup that stays under 2M events a month and pays nothing
- Works for teams of any size, since every plan has unlimited seats
Look elsewhere if
- Skip it if you just want visitor counts for a blog, which a simple page counter does with less setup
- Not for you if you want a published price for experiment results and SSO, which start on Growth
- Tight if you stay free and build lots of reports, with only 10 saved charts, 1 live experiment and 1 year of data
- Watch out: Plus has no price list in text, only a chart; it's $6,912 a year at 10M events
- Watch out: session replays are kept for 1 month on every plan, and longer is a Growth or Enterprise add-on
Pick Woopra if
- Fits if you track millions of events and want per-person journeys
- Works for a customer-success team with 50 seats to fill
Look elsewhere if
- Skip it if your traffic is small, as the cheapest plan assumes 5 million events
- Pricey if you are small: $999 a month, with no cheaper or free plan
- Tight if you overshoot the quota, since overage fees apply
- Watch out: SSO, data warehouse sync and the Audience Agent need Enterprise
How we grade them
| 3.0GPAAmplitudeVery good | 1.6GPAWoopraWeak | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits in the free plan's 2M events, so the figure here is $0, with unlimited seats and 10,000 replays included. Past 2M you move to Plus, $900 a year for up to 3M events. | D$999 a month and up for 5 million or more events. That's more than three times where the dearest tenth of analytics tools starts, at $299, with no lower plan. |
| Free plan and trial | BFree with no time limit and no card: 2M events, unlimited seats and 10,000 replays a month. The caps: only 10 saved charts, 1 experiment and 1 guide or survey live at once, and 1 year of data. | D30-day trial of Pro, after which billing recurs every 30 days, with no free plan. |
| Features | BFunnels, retention, cohorts, replays, feature flags, web A/B tests, in-app guides and surveys, all from one vendor. That covers the whole product analytics job. Experiment results and SSO need Growth, which is sold through sales. | CJourney and trend reports, people profiles, triggers, data loader, AI copilot and custom metrics. Warehouse sync and SSO are Enterprise. |
| Ease of use | CNo rating on record. Autocapture gets data flowing, but useful funnels and cohorts mean planning your events and learning how the charts work. AI agents on every plan take questions in plain words. | CNo store rating on record. Reports, triggers and metrics all need building. |
| Platforms and integrations | BWeb only, with no desktop or phone app, which keeps it off an A. It connects to Segment, Braze, HubSpot, Snowflake, BigQuery, Databricks, Google Ads and Slack, and an MCP server lets Claude and Cursor query your data. | CWeb only, with Salesforce and Slack the only integrations listed. |
| Best for | product analytics free up to 2M events a month | customer journey analytics at a high price |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Amplitude and Woopra. How we grade
Price against what you get
Amplitude starts at $75 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. Woopra starts at $999 a month and scores 2.0.
Amplitude scores higher and starts $924 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Amplitude for less, and 30 score higher than Woopra for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Amplitude also covers surveys, web analytics, session replay and a/B testing.
- Woopra also covers workflow automation, reports and dashboards.
At a glance
| Amplitude | Woopra | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $900 per year for up to 3M events a month (Plus; the first 2M are free) | $999 per month for 5 million or more events |
| Free plan | Free plan with no time limit: 2M events a month, unlimited seats, 10,000 session replays a month, 1 live experiment, 1 guide or survey, 10 saved charts and 1 year of data. | None |
| Free trial | None listed | 30-day free trial of the Pro plan; the first month is free, then billing recurs every 30 days. |
| Web | ||
| Made by | Amplitude, Inc. | Woopra, Inc. |
| Price read from | amplitude.com | woopra.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Amplitude
- Plus has no price list in text: it is free to 2M events a month, then billed by volume, and the pricing page's chart is the only published figure.
- Experiment results, A/B/n testing for feature flags and SSO start on Growth, which is priced through sales.
- Session replays are kept for 1 month on every plan; longer retention is an add-on for Growth and Enterprise.
- Free keeps 1 year of data and 10 saved charts; Plus keeps 2 years.
Woopra
- The cheapest listed plan starts at $999 a month and 5 million events; no lower-priced or free plan is shown.
- Exceeding the event quota continues collection but overage fees apply.
- SSO, data warehouse sync and the Audience Agent need the Enterprise plan.
- Pro includes 50 user seats by default; more seats are available on request.
Key features
Amplitude
- Event-based product analytics
- Funnels, retention, user paths and cohorts built from tracked events, with autocapture and a data assistant to tidy the event list.
- Session replay and heatmaps
- Replays of web and mobile sessions with data masking on every plan (10,000 a month on Free and Plus). Heatmaps start on Plus.
- Feature flags and experiments
- Unlimited feature flags on all plans and a visual editor for web A/B tests. Free and Plus run one experiment at a time without results views.
- In-app guides and surveys
- Tours, prompts and surveys shown inside your product and targeted by cohort. Free and Plus allow one live at a time.
- AI agents and MCP
- AI agents analyze the data on every plan, and an MCP server lets Claude, Cursor and similar tools query your Amplitude data.
- Audience syncs
- Sends cohorts to ad, email and messaging tools. One-time syncs are on every plan; scheduled syncs start on Growth.
Woopra
- Journey and trend reports
- Journey, trends, attribution, cohort and retention reports, with segmentation and drill-down on individual users.
- People profiles
- A real-time 360-degree profile per user showing payments, site visits, email opens and product usage in one place.
- Triggers
- Send emails, post Slack messages or update Salesforce fields automatically when a user does something.
- Data loader and integrations
- Sync data from databases and SaaS tools without developers; the vendor lists 50+ one-click integrations.
- AI Copilot and suggestions
- AI Copilot and AI Suggestions come with Pro. AI Predictions, AI Summary and the Audience Agent are Enterprise features.
- Custom metrics and formulas
- Define people metrics and data formulas, and share public reports, without writing SQL.
Plans
Amplitude
Free$0
2M events a month, unlimited seats, 10,000 session replays, product analytics, AI agents and MCP. No credit card needed.
Plus$900
per year for up to 3M events a month
First 2M events free, then billed by volume up to 70M. Adds heatmaps, custom events, 20 cohorts, 2-year data. $6,912 a year at 10M events.
GrowthCustom
Sold through sales, priced by events: 20,000 replays a month, A/B test results, SSO and project permissions, 2-day support SLA.
EnterpriseCustom
Sold through sales: 50,000 replays a month, data access controls, role-based access, SCIM, account manager and 1-day SLA.
Woopra
Pro$999
per month and up, for 5 million or more events
50 user seats, 2 years of data retention, journey and retention reports, people profiles, triggers and AI Copilot. Overage fees apply.
EnterpriseCustom
Everything in Pro plus data warehouse sync, AI predictions, SSO, data governance and dedicated support.
Ways to pay less
Amplitude
- Startups
One free year of Growth for startups
Startups with under $10M in funding and fewer than 20 employees can apply for a free year of the Growth plan. A separate scholarship gives qualifying Black founders free Growth access.
Woopra
No public discounts listed.
Common questions
Which is cheaper, Amplitude or Woopra?
As of Nov 12, 2026, Amplitude is cheaper to start with: $75 a month when paid by the year, against $999 a month for Woopra. Amplitude starts at $900 per year for up to 3M events a month (Plus; the first 2M are free), and Woopra starts at $999 per month for 5 million or more events.
Which has a free plan, Amplitude or Woopra?
As of Nov 12, 2026, only Amplitude has a free plan. Woopra does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.