Kissmetrics vs Woopra (2026): which should you pick?
As of Nov 12, 2026, Kissmetrics grades higher than Woopra: 2.4 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Kissmetrics grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Kissmetrics
Person-based web and product analytics tied to revenue
Woopra
Customer journey analytics with people profiles and triggers
Which one is for you
Pick Kissmetrics if
- Fits if you want to follow individual customers through signup and payment
- Works for small SaaS teams that stay under 100,000 events
Look elsewhere if
- Tight if you stay free: 100,000 events, 3 seats and 3 integrations
- Pricey if you grow, since price follows events and one signup visit can count as six
- Watch out: the campaign report, AI-assistant visitors and exports need Growth
- Watch out: above 5 million events there's no listed price
Pick Woopra if
- Fits if you track millions of events and want per-person journeys
- Works for a customer-success team with 50 seats to fill
Look elsewhere if
- Skip it if your traffic is small, as the cheapest plan assumes 5 million events
- Pricey if you are small: $999 a month, with no cheaper or free plan
- Tight if you overshoot the quota, since overage fees apply
- Watch out: SSO, data warehouse sync and the Audience Agent need Enterprise
How we grade them
| 2.4GPAKissmetricsFair | 1.6GPAWoopraWeak | |
|---|---|---|
| Value for money | C$99 a month for 500,000 events, above the category's middle of $32, up to $499 at 5 million. | D$999 a month and up for 5 million or more events. That's more than three times where the dearest tenth of analytics tools starts, at $299, with no lower plan. |
| Free plan and trial | BFree for 100,000 events a month, 3 seats and 3 integrations, with funnels, dashboards and API access. | D30-day trial of Pro, after which billing recurs every 30 days, with no free plan. |
| Features | BTracking by person, funnels, activity reports, cohorts, revenue and A/B reports, plus plain-English questions. The listing shows no gap in the core job. | CJourney and trend reports, people profiles, triggers, data loader, AI copilot and custom metrics. Warehouse sync and SSO are Enterprise. |
| Ease of use | CNo rating on record. You install tracking and define events. | CNo store rating on record. Reports, triggers and metrics all need building. |
| Platforms and integrations | CWeb only, with an API. The listing names no integrations. | CWeb only, with Salesforce and Slack the only integrations listed. |
| Best for | tracking customers by person, with revenue | customer journey analytics at a high price |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Kissmetrics and Woopra. How we grade
Price against what you get
Kissmetrics starts at $99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Woopra starts at $999 a month and scores 2.0.
Kissmetrics scores higher and starts $900 a month lower. Of the other website and product analytics tools on the chart, 15 score higher than Kissmetrics for less, and 30 score higher than Woopra for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Kissmetrics also covers web analytics and a/B testing.
- Woopra also covers workflow automation.
At a glance
| Kissmetrics | Woopra | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $99 per month for 500,000 events, billed monthly | $999 per month for 5 million or more events |
| Free plan | 100,000 events a month and 3 seats, with funnels, activity reports, chat, dashboards, live view and API access. | None |
| Free trial | None listed | 30-day free trial of the Pro plan; the first month is free, then billing recurs every 30 days. |
| Web | ||
| Made by | Kissmetrics | Woopra, Inc. |
| Price read from | kissmetrics.io | woopra.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Kissmetrics
- The campaign Performance report, AI-assistant visitor report and exports need the paid Growth plan.
- Price follows events tracked, and a visitor who views five pages and signs up counts as six events.
- The free plan allows 3 seats and up to 3 active integrations; Growth is unlimited on both.
- Above 5 million events a month there is no listed price.
Woopra
- The cheapest listed plan starts at $999 a month and 5 million events; no lower-priced or free plan is shown.
- Exceeding the event quota continues collection but overage fees apply.
- SSO, data warehouse sync and the Audience Agent need the Enterprise plan.
- Pro includes 50 user seats by default; more seats are available on request.
Key features
Kissmetrics
- Tracking by person
- Follows a person across devices rather than counting visits, so a campaign click can be tied to a later signup and payment.
- Performance report
- Puts campaign, signup and revenue on the same person, with credit given by first touch, last touch or any touch. Growth plan only.
- Funnels and activity reports
- Ready-made reports show where people drop off step by step and any tracked action over time. Both are on the free plan.
- Ask in plain English
- A chat answers questions such as where customers come from and opens the matching report. The pricing page lists it on the free plan.
- Visitors from AI assistants
- A report on visits from ChatGPT, Perplexity, Claude and Gemini, listed as a Growth feature.
- Revenue, cohorts and A/B test reports
- Revenue, path, cohort, people search, A/B test and product usage reports are part of Growth, which also adds saved groups of people.
Woopra
- Journey and trend reports
- Journey, trends, attribution, cohort and retention reports, with segmentation and drill-down on individual users.
- People profiles
- A real-time 360-degree profile per user showing payments, site visits, email opens and product usage in one place.
- Triggers
- Send emails, post Slack messages or update Salesforce fields automatically when a user does something.
- Data loader and integrations
- Sync data from databases and SaaS tools without developers; the vendor lists 50+ one-click integrations.
- AI Copilot and suggestions
- AI Copilot and AI Suggestions come with Pro. AI Predictions, AI Summary and the Audience Agent are Enterprise features.
- Custom metrics and formulas
- Define people metrics and data formulas, and share public reports, without writing SQL.
Plans
Kissmetrics
Free$0
100k events a month, 3 seats, up to 3 active integrations, funnels, activity reports, chat, dashboards and API access.
Growth$99
per month for up to 500,000 events, billed monthly
Unlimited seats and integrations, every report, exports. $198 at 1M events, $299 at 2M, $449 at 3M and $499 at 5M a month.
Woopra
Pro$999
per month and up, for 5 million or more events
50 user seats, 2 years of data retention, journey and retention reports, people profiles, triggers and AI Copilot. Overage fees apply.
EnterpriseCustom
Everything in Pro plus data warehouse sync, AI predictions, SSO, data governance and dedicated support.
Ways to pay less
Kissmetrics
- Annual discount
20% off when billed annually
The pricing page says Growth is 20% cheaper when billed annually, for example $239 a month billed yearly at 2M events against $299 monthly.
Woopra
No public discounts listed.
Common questions
Which is cheaper, Kissmetrics or Woopra?
As of Nov 12, 2026, Kissmetrics is cheaper to start with: $99 a month, against $999 a month for Woopra. Kissmetrics starts at $99 per month for 500,000 events, billed monthly, and Woopra starts at $999 per month for 5 million or more events.
Which has a free plan, Kissmetrics or Woopra?
As of Nov 12, 2026, only Kissmetrics has a free plan. Woopra does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.