Amplitude vs Kissmetrics (2026): which should you pick?
As of Nov 12, 2026, Amplitude grades higher than Kissmetrics: 3.0 against 2.4 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Amplitude grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Amplitude
Product analytics with session replay, experiments and in-app guides
Kissmetrics
Person-based web and product analytics tied to revenue
Which one is for you
Pick Amplitude if
- Fits if you're a startup that stays under 2M events a month and pays nothing
- Works for teams of any size, since every plan has unlimited seats
Look elsewhere if
- Skip it if you just want visitor counts for a blog, which a simple page counter does with less setup
- Not for you if you want a published price for experiment results and SSO, which start on Growth
- Tight if you stay free and build lots of reports, with only 10 saved charts, 1 live experiment and 1 year of data
- Watch out: Plus has no price list in text, only a chart; it's $6,912 a year at 10M events
- Watch out: session replays are kept for 1 month on every plan, and longer is a Growth or Enterprise add-on
Pick Kissmetrics if
- Fits if you want to follow individual customers through signup and payment
- Works for small SaaS teams that stay under 100,000 events
Look elsewhere if
- Tight if you stay free: 100,000 events, 3 seats and 3 integrations
- Pricey if you grow, since price follows events and one signup visit can count as six
- Watch out: the campaign report, AI-assistant visitors and exports need Growth
- Watch out: above 5 million events there's no listed price
How we grade them
| 3.0GPAAmplitudeVery good | 2.4GPAKissmetricsFair | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits in the free plan's 2M events, so the figure here is $0, with unlimited seats and 10,000 replays included. Past 2M you move to Plus, $900 a year for up to 3M events. | C$99 a month for 500,000 events, above the category's middle of $32, up to $499 at 5 million. |
| Free plan and trial | BFree with no time limit and no card: 2M events, unlimited seats and 10,000 replays a month. The caps: only 10 saved charts, 1 experiment and 1 guide or survey live at once, and 1 year of data. | BFree for 100,000 events a month, 3 seats and 3 integrations, with funnels, dashboards and API access. |
| Features | BFunnels, retention, cohorts, replays, feature flags, web A/B tests, in-app guides and surveys, all from one vendor. That covers the whole product analytics job. Experiment results and SSO need Growth, which is sold through sales. | BTracking by person, funnels, activity reports, cohorts, revenue and A/B reports, plus plain-English questions. The listing shows no gap in the core job. |
| Ease of use | CNo rating on record. Autocapture gets data flowing, but useful funnels and cohorts mean planning your events and learning how the charts work. AI agents on every plan take questions in plain words. | CNo rating on record. You install tracking and define events. |
| Platforms and integrations | BWeb only, with no desktop or phone app, which keeps it off an A. It connects to Segment, Braze, HubSpot, Snowflake, BigQuery, Databricks, Google Ads and Slack, and an MCP server lets Claude and Cursor query your data. | CWeb only, with an API. The listing names no integrations. |
| Best for | product analytics free up to 2M events a month | tracking customers by person, with revenue |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Amplitude and Kissmetrics. How we grade
Price against what you get
Amplitude starts at $75 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. Kissmetrics starts at $99 a month and scores 2.3.
Amplitude scores higher and starts $24 a month lower. Of the other website and product analytics tools on the chart, none scores higher than Amplitude for less, and 15 score higher than Kissmetrics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Amplitude also covers surveys and session replay.
- Kissmetrics also covers reports and dashboards.
At a glance
| Amplitude | Kissmetrics | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $900 per year for up to 3M events a month (Plus; the first 2M are free) | $99 per month for 500,000 events, billed monthly |
| Free plan | Free plan with no time limit: 2M events a month, unlimited seats, 10,000 session replays a month, 1 live experiment, 1 guide or survey, 10 saved charts and 1 year of data. | 100,000 events a month and 3 seats, with funnels, activity reports, chat, dashboards, live view and API access. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Amplitude, Inc. | Kissmetrics |
| Price read from | amplitude.com | kissmetrics.io |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Amplitude
- Plus has no price list in text: it is free to 2M events a month, then billed by volume, and the pricing page's chart is the only published figure.
- Experiment results, A/B/n testing for feature flags and SSO start on Growth, which is priced through sales.
- Session replays are kept for 1 month on every plan; longer retention is an add-on for Growth and Enterprise.
- Free keeps 1 year of data and 10 saved charts; Plus keeps 2 years.
Kissmetrics
- The campaign Performance report, AI-assistant visitor report and exports need the paid Growth plan.
- Price follows events tracked, and a visitor who views five pages and signs up counts as six events.
- The free plan allows 3 seats and up to 3 active integrations; Growth is unlimited on both.
- Above 5 million events a month there is no listed price.
Key features
Amplitude
- Event-based product analytics
- Funnels, retention, user paths and cohorts built from tracked events, with autocapture and a data assistant to tidy the event list.
- Session replay and heatmaps
- Replays of web and mobile sessions with data masking on every plan (10,000 a month on Free and Plus). Heatmaps start on Plus.
- Feature flags and experiments
- Unlimited feature flags on all plans and a visual editor for web A/B tests. Free and Plus run one experiment at a time without results views.
- In-app guides and surveys
- Tours, prompts and surveys shown inside your product and targeted by cohort. Free and Plus allow one live at a time.
- AI agents and MCP
- AI agents analyze the data on every plan, and an MCP server lets Claude, Cursor and similar tools query your Amplitude data.
- Audience syncs
- Sends cohorts to ad, email and messaging tools. One-time syncs are on every plan; scheduled syncs start on Growth.
Kissmetrics
- Tracking by person
- Follows a person across devices rather than counting visits, so a campaign click can be tied to a later signup and payment.
- Performance report
- Puts campaign, signup and revenue on the same person, with credit given by first touch, last touch or any touch. Growth plan only.
- Funnels and activity reports
- Ready-made reports show where people drop off step by step and any tracked action over time. Both are on the free plan.
- Ask in plain English
- A chat answers questions such as where customers come from and opens the matching report. The pricing page lists it on the free plan.
- Visitors from AI assistants
- A report on visits from ChatGPT, Perplexity, Claude and Gemini, listed as a Growth feature.
- Revenue, cohorts and A/B test reports
- Revenue, path, cohort, people search, A/B test and product usage reports are part of Growth, which also adds saved groups of people.
Plans
Amplitude
Free$0
2M events a month, unlimited seats, 10,000 session replays, product analytics, AI agents and MCP. No credit card needed.
Plus$900
per year for up to 3M events a month
First 2M events free, then billed by volume up to 70M. Adds heatmaps, custom events, 20 cohorts, 2-year data. $6,912 a year at 10M events.
GrowthCustom
Sold through sales, priced by events: 20,000 replays a month, A/B test results, SSO and project permissions, 2-day support SLA.
EnterpriseCustom
Sold through sales: 50,000 replays a month, data access controls, role-based access, SCIM, account manager and 1-day SLA.
Kissmetrics
Free$0
100k events a month, 3 seats, up to 3 active integrations, funnels, activity reports, chat, dashboards and API access.
Growth$99
per month for up to 500,000 events, billed monthly
Unlimited seats and integrations, every report, exports. $198 at 1M events, $299 at 2M, $449 at 3M and $499 at 5M a month.
Ways to pay less
Amplitude
- Startups
One free year of Growth for startups
Startups with under $10M in funding and fewer than 20 employees can apply for a free year of the Growth plan. A separate scholarship gives qualifying Black founders free Growth access.
Kissmetrics
- Annual discount
20% off when billed annually
The pricing page says Growth is 20% cheaper when billed annually, for example $239 a month billed yearly at 2M events against $299 monthly.
Common questions
Which is cheaper, Amplitude or Kissmetrics?
As of Nov 12, 2026, Amplitude is cheaper to start with: $75 a month when paid by the year, against $99 a month for Kissmetrics. Amplitude starts at $900 per year for up to 3M events a month (Plus; the first 2M are free), and Kissmetrics starts at $99 per month for 500,000 events, billed monthly.
Which has a free plan, Amplitude or Kissmetrics?
As of Nov 12, 2026, both Amplitude and Kissmetrics have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.