Kissmetrics vs Mixpanel (2026): which should you pick?

Pick Kissmetrics if

• Fits if you want to follow individual customers through signup and payment
• Works for small SaaS teams that stay under 100,000 events

Look elsewhere if

• Tight if you stay free: 100,000 events, 3 seats and 3 integrations
• Pricey if you grow, since price follows events and one signup visit can count as six
• Watch out: the campaign report, AI-assistant visitors and exports need Growth
• Watch out: above 5 million events there's no listed price

Pick Mixpanel if

• Fits if you want to see where people drop out of sign-up and who comes back
• Works for startups that stay under 1M events a month, with any number of seats

Look elsewhere if

• Skip it if you just want page counts for a blog or a shop
• Pricey if you outgrow 1M events, at $100 a month for 1.5M and $840 at 10M on yearly billing
• Tight if you stay free and need saved cohorts or more than 5 saved reports each
• Watch out: group analytics and Data Pipelines exports are paid add-ons, and Growth stops at 20M events
• Not for you if you need anomaly detection, HIPAA tools or custom data retention without an Enterprise deal

Kissmetrics

• The campaign Performance report, AI-assistant visitor report and exports need the paid Growth plan.
• Price follows events tracked, and a visitor who views five pages and signs up counts as six events.
• The free plan allows 3 seats and up to 3 active integrations; Growth is unlimited on both.
• Above 5 million events a month there is no listed price.

Mixpanel

• Growth is billed per event after the first 1M a month and tops out at 20M; above that you need Enterprise, priced through sales.
• Anomaly detection, data quality monitoring, HIPAA tools with a BAA and cross-product analysis are Enterprise only.
• Group (account-level) analytics and Data Pipelines exports are paid add-ons on Growth and Enterprise.
• Data is kept 2 years by default on every plan; a custom retention policy needs Enterprise.

Kissmetrics

Tracking by person

Follows a person across devices rather than counting visits, so a campaign click can be tied to a later signup and payment.

Performance report

Puts campaign, signup and revenue on the same person, with credit given by first touch, last touch or any touch. Growth plan only.

Funnels and activity reports

Ready-made reports show where people drop off step by step and any tracked action over time. Both are on the free plan.

Ask in plain English

A chat answers questions such as where customers come from and opens the matching report. The pricing page lists it on the free plan.

Visitors from AI assistants

A report on visits from ChatGPT, Perplexity, Claude and Gemini, listed as a Growth feature.

Revenue, cohorts and A/B test reports

Revenue, path, cohort, people search, A/B test and product usage reports are part of Growth, which also adds saved groups of people.

Mixpanel

Funnels, retention and cohorts

Reports built from tracked events, with autocapture for web and mobile. Saved cohorts, custom properties and unlimited saved reports start on Growth.

Session replay and heatmaps

Web and mobile replays with console logs and network calls, plus heatmaps and clickmaps. Free includes 10,000 replays a month and Growth 20,000, expandable to 500,000.

Feature flags and experiments

Feature flags and A/B experiments counted by monthly experiment users: 1,000 on Free and 5,000 on Growth, which can buy up to 100,000.

AI analysis and MCP server

AI summaries and agent-style analysis on every plan, and an MCP server so AI assistants can query your Mixpanel data.

Warehouse connectors

Growth and Enterprise can bring in data from BigQuery, Snowflake, Databricks, Redshift and Postgres; those rows count toward the event limit.

Kissmetrics

• Free$0

  100k events a month, 3 seats, up to 3 active integrations, funnels, activity reports, chat, dashboards and API access.

• Growth$99

  per month for up to 500,000 events, billed monthly

  Unlimited seats and integrations, every report, exports. $198 at 1M events, $299 at 2M, $449 at 3M and $499 at 5M a month.

Mixpanel

• Free$0

  1M events a month, 10,000 session replays, unlimited seats. Cohorts can be built but not saved.

• Growth$100

  per month for 1.5M events, billed annually ($140 billed monthly)

  First 1M events free, then $0.00028 an event with volume discounts, up to 20M. $840 a month at 10M events, billed annually. 20,000 replays.

• EnterpriseCustom

  Sold through sales: up to 1T events a month, custom replay and experiment volumes, anomaly detection, HIPAA tools and a success team.

Kissmetrics

• Annual discount

  20% off when billed annually

  The pricing page says Growth is 20% cheaper when billed annually, for example $239 a month billed yearly at 2M events against $299 monthly.

Mixpanel

• Annual discount

  About 29% off Growth with annual billing

  Billed annually, Growth costs $100 a month at 1.5M events instead of $140, and $840 instead of $1,176 at 10M events; the page puts the saving at $480 a year at 1.5M.

• Startups

  First year free for early-stage startups

  Companies under 5 years old with up to $8M in funding get a free first year on the Startup Plan: 1 billion events, 1 million session replays and unlimited experiments.