Heap vs Kissmetrics (2026): which should you pick?
As of Nov 12, 2026, Kissmetrics grades higher than Heap: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Heap grades higher on platforms. Kissmetrics grades higher on the free plan and features. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Kissmetrics
Person-based web and product analytics tied to revenue
Which one is for you
Pick Heap if
- Fits if you never planned your event tracking and want to look back at clicks
- Works for teams already on Contentsquare who want product analytics beside it
Look elsewhere if
- Skip it if you want to see a price before you install anything
- Not for you if you want session replays on a cheaper plan, as they're a Pro and Premier add-on
- Tight if you stay free, with 10,000 sessions and data you can't view past the cap
- Watch out: Free keeps 6 months of data and Growth 12; longer is an add-on on Pro and Premier
- Watch out: the trial's length and plan aren't stated, and warehouse sync is Pro and Premier only
Pick Kissmetrics if
- Fits if you want to follow individual customers through signup and payment
- Works for small SaaS teams that stay under 100,000 events
Look elsewhere if
- Tight if you stay free: 100,000 events, 3 seats and 3 integrations
- Pricey if you grow, since price follows events and one signup visit can count as six
- Watch out: the campaign report, AI-assistant visitors and exports need Growth
- Watch out: above 5 million events there's no listed price
How we grade them
| 2.2GPAHeapFair | 2.4GPAKissmetricsFair | |
|---|---|---|
| Value for money | CNo published figure for this size. A site with 10,000 visitors makes at least 10,000 sessions, the free cap, so you'd tip into Growth, which is only quoted after you install the snippet. Pro and Premier go through sales. No price, so a C. | C$99 a month for 500,000 events, above the category's middle of $32, up to $499 at 5 million. |
| Free plan and trial | CFree up to 10,000 sessions a month, with core charts, SSO and 6 months of history. Past the cap your data keeps arriving, but you can't see it until you upgrade. There's a trial too, though its length isn't stated. | BFree for 100,000 events a month, 3 seats and 3 integrations, with funnels, dashboards and API access. |
| Features | CAutocapture, funnels, journeys, retention and segments, with the Sense AI assistant from Growth up. Graded against Amplitude, Mixpanel and PostHog, which include replays even free, here replays and heatmaps are an add-on for Pro and Premier only. | BTracking by person, funnels, activity reports, cohorts, revenue and A/B reports, plus plain-English questions. The listing shows no gap in the core job. |
| Ease of use | CNo rating on record. You don't have to tag events up front, but you still define events afterwards and learn the charts, and paid plans start with a sales conversation. | CNo rating on record. You install tracking and define events. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Salesforce, Snowflake, Segment, Shopify, Iterable, Klaviyo and Marketo, and Heap Connect sends data to your warehouse on Pro and Premier. | CWeb only, with an API. The listing names no integrations. |
| Best for | analyzing clicks you never planned to track | tracking customers by person, with revenue |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Heap and Kissmetrics. How we grade
Where they differ
- Heap also covers session replay.
- Kissmetrics also covers reports and a/B testing.
At a glance
| Heap | Kissmetrics | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | Not published | $99 per month for 500,000 events, billed monthly |
| Free plan | Up to 10,000 sessions a month, core analytics charts, unlimited enrichment sources, guides integrations, single sign-on and 6 months of data history. | 100,000 events a month and 3 seats, with funnels, activity reports, chat, dashboards, live view and API access. |
| Free trial | Free trial offered from the site; its length and plan are not stated | None listed |
| Web | ||
| Made by | Heap Inc. (part of Contentsquare) | Kissmetrics |
| Price read from | heap.io | kissmetrics.io |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
Heap
- No paid prices are published: Growth is quoted after you install the snippet, and Pro and Premier are priced by monthly sessions through sales.
- Session replay, heatmaps and error analysis are an add-on for Pro and Premier only.
- Past your plan's monthly session limit, data keeps arriving but you cannot view it until you upgrade.
- Free keeps 6 months of data and Growth 12; up to 3 years is an add-on on Pro and Premier.
Kissmetrics
- The campaign Performance report, AI-assistant visitor report and exports need the paid Growth plan.
- Price follows events tracked, and a visitor who views five pages and signs up counts as six events.
- The free plan allows 3 seats and up to 3 active integrations; Growth is unlimited on both.
- Above 5 million events a month there is no listed price.
Key features
Heap
- Automatic event capture
- Records clicks, pageviews and other interactions on web and mobile from one snippet, so you can define and analyze events after they happened.
- Funnels, journeys and retention
- Charts for funnels, retention and visual maps of the paths people take, with segments for comparing groups of users.
- Sense AI assistant
- Contentsquare's AI answers questions about your data in chat, writes summaries and suggests follow-ups. It is listed from the Growth plan up.
- Session replay and heatmaps
- The Experience Analytics add-on for Pro and Premier adds session replay, heatmaps and error analysis linked to the analytics.
- Warehouse sync
- Heap Connect sends data to your warehouse, such as Snowflake, automatically and retroactively. It is an add-on for Pro and included with Premier.
Kissmetrics
- Tracking by person
- Follows a person across devices rather than counting visits, so a campaign click can be tied to a later signup and payment.
- Performance report
- Puts campaign, signup and revenue on the same person, with credit given by first touch, last touch or any touch. Growth plan only.
- Funnels and activity reports
- Ready-made reports show where people drop off step by step and any tracked action over time. Both are on the free plan.
- Ask in plain English
- A chat answers questions such as where customers come from and opens the matching report. The pricing page lists it on the free plan.
- Visitors from AI assistants
- A report on visits from ChatGPT, Perplexity, Claude and Gemini, listed as a Growth feature.
- Revenue, cohorts and A/B test reports
- Revenue, path, cohort, people search, A/B test and product usage reports are part of Growth, which also adds saved groups of people.
Plans
Heap
Free$0
Up to 10,000 monthly sessions, core charts, 6 months of data history and SSO.
GrowthCustom
Price estimated after you install the tracking snippet. Adds the Sense AI assistant, unlimited users and reports, CSV exports, 12 months of data.
ProCustom
Sold through sales, priced by sessions: account analytics, engagement matrix, report alerts, 2 environments; session replay as an add-on.
PremierCustom
Sold through sales: warehouse sync, behavioral targeting, unlimited projects, advanced permissions, dedicated CSM, regional storage.
Kissmetrics
Free$0
100k events a month, 3 seats, up to 3 active integrations, funnels, activity reports, chat, dashboards and API access.
Growth$99
per month for up to 500,000 events, billed monthly
Unlimited seats and integrations, every report, exports. $198 at 1M events, $299 at 2M, $449 at 3M and $499 at 5M a month.
Ways to pay less
Heap
No public discounts listed.
Kissmetrics
- Annual discount
20% off when billed annually
The pricing page says Growth is 20% cheaper when billed annually, for example $239 a month billed yearly at 2M events against $299 monthly.
Common questions
Which is cheaper, Heap or Kissmetrics?
As of Nov 12, 2026, Heap publishes no starting price, and Kissmetrics starts at $99 per month for 500,000 events, billed monthly.
Which has a free plan, Heap or Kissmetrics?
As of Nov 12, 2026, both Heap and Kissmetrics have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.