Relixir vs Scrunch (2026): which should you pick?

Pick Relixir if

• Fits if you'd otherwise hire an agency to write, publish and refresh content for AI answers
• Works for B2B companies that want AI traffic and AI-sourced leads in the report

Look elsewhere if

• Not for you if you want a price before a sales call, as Rex is sold on custom pricing after a demo
• Skip it if you want to sign off every page, as Rex publishes to your CMS on its own schedule
• Too light for teams that need Gemini or Copilot answers watched, as neither is named
• Skip it if you want to try it first, as there's no free plan or trial
• Watch out: it isn't self-serve, so Relixir's team configures, launches and manages it for you

Pick Scrunch if

• Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
• Works for agencies running several client brands and pitch workspaces from one account

Look elsewhere if

• Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
• Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
• Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
• Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
• Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026

Relixir

• No prices are published; Rex is sold on custom pricing after a demo.
• It is not self-serve: Relixir's team configures, launches and manages Rex for each customer.
• Rex writes and publishes content to your CMS on its own schedule, including refreshes every 30 to 60 days.
• The engines it names are ChatGPT, Perplexity, Claude and Google AI Overviews; Gemini and Copilot are not mentioned.

Scrunch

• Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
• Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
• API access, SSO and the Agent Experience Platform are listed for Enterprise only.
• Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.

Relixir

AI visibility monitoring

Tracks mention rate, citation rate, sentiment and competitor share of voice across ChatGPT, Perplexity, Claude and Google AI Overviews.

Content generation and publishing

Researches, writes and publishes content with JSON-LD schema, FAQ sections and citations, aimed at being picked up by AI answers.

Automatic content refresh

Finds stale pages across the CMS and republishes them with updated data every 30 to 60 days.

Backlink and Reddit outreach

Runs outreach to the sources AI answers cite, finds Reddit threads to target and supports PR campaigns.

Technical audits

Crawls the site, fixes broken links and meta tags, and monitors Core Web Vitals and site health.

Stack connections

Connects to the CMS, Google Analytics, Search Console, CRM and Slack, and reports AI traffic and AI-sourced leads.

Scrunch

Monitoring and citations

Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.

Insights and recommendations

Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.

Agent Experience Platform

Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.

Site audits and bot traffic

Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.

Shopping and query fan-out

Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.

Agency workspaces

Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.

Relixir

Pricing could not be confirmed. See relixir.ai.

Scrunch

• Core$250

  per month for 125 prompts

  For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.

• Agency Core$500

  per month for 250 prompts

  For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.

• EnterpriseCustom

  Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.

• Agency EnterpriseCustom

  For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.