Reply.io vs Respona (2026): which should you pick?

Pick Reply.io if

• Fits if one sequence has to cover email, LinkedIn, calls and WhatsApp
• Works for developers wiring outreach into their own tools through the API, MCP server or command line

Look elsewhere if

• Pricey if a whole team wants LinkedIn and calls, as Multichannel is $89 a user a month billed annually
• Tight if you contact lots of new people each month, as usage is metered by active contacts
• Watch out: on Email Volume, LinkedIn is $69 a month per account and calls and SMS $29 per account
• Watch out: contact searches and validation use credits, and 2,500 more a month cost $219
• Skip it if you need ready-made CRM integrations, as n8n is the only one named on record

Pick Respona if

• Fits if you want to buy links on a plan and not run outreach yourself
• Works for planned link building where 28 days is fine

Look elsewhere if

• Skip it if you want software you run yourself, since the self-serve tool isn't on the page
• Pricey if you need many links: each one is $100 to $500
• Not for you if you need a quick campaign, as placements take 28 days
• Watch out: express turnaround and domain pre-approval are extra fees with no price shown

Reply.io

• On Email Volume, LinkedIn automation costs $69 a month per account and calls and SMS $29 per account; Multichannel includes both.
• Usage is metered partly by active contacts, the people first contacted in a billing month, from one pool for the organization or one per team.
• Live Data contact searches and email validation use credits on top of the subscription; 2,500 extra credits a month cost $219.
• LinkedIn accounts are connected through Reply's browser extension.

Respona

• This is a managed placement service billed per result, not outreach software you operate yourself.
• Express turnaround and domain pre-approval are extra fees whose prices the page does not give.
• Placements take 28 days by default, which suits planned link building rather than quick campaigns.
• The page says placements are guaranteed to go live within the agreed timeframe.

Reply.io

Multichannel sequences

Sequence steps cover email, LinkedIn, calls, SMS, WhatsApp and to-do tasks, with A/B variants per step, sending schedules and holiday calendars.

LinkedIn automation

LinkedIn accounts connect through Reply's browser extension, with daily caps on connection requests, messages, InMails, profile views and likes.

Jason AI SDR

An AI SDR that follows playbooks and knowledge bases, answers common questions with reply handlers, re-engages silent leads and can run on autopilot or wait for approval.

Live Data and AI fields

Search for contacts with Live Data and validate emails, both using credits, and run AI prompts that fill contact fields for personalization.

Inbox with categories

Replies are gathered into inbox threads that are sorted into categories, alongside reports on emails, calls, LinkedIn and meetings booked.

Domains and mailboxes

Buy sending domains and mailboxes inside Reply, with first-term and renewal prices shown before purchase.

Respona

Managed placements

Respona finds publishers, writes content and gets it published; the page says placements include content, outreach and publishing.

Publisher tiers

Five tiers are defined by the publisher's domain rating and monthly traffic, from DR 20+ to DR 60+.

Control over anchors

You set the landing pages, anchor text and URLs, and can choose formats such as listicles, reviews or comparison guides.

Domain approvals

By default Respona picks sites; pre-approving every domain or setting rules such as country domains costs an extra fee.

Turnaround options

Standard delivery is 28 days, and an Express option shortens it to 14 days for an additional fee.

Volume discounts

Monthly spend of $3,000 earns 10% off and $5,000 earns 20%, rising to as much as 60% at the highest spend.

Reply.io

• Email Volume$49

  per user / month, billed annually ($59 billed monthly)

  Email sequences with unlimited mailboxes and warmup, for 1,000 active contacts a month. Per user to 5,000 contacts ($89 a user at that step).

• Email Volume, 10,000 contacts$159

  per month for 10,000 active contacts, billed annually ($179 monthly)

  The same email plan with no limit on users from this step up. Lower steps are $59 a user at 2,000 contacts and $69 at 3,000, billed annually.

• Multichannel$89

  per user / month, billed annually ($99 billed monthly)

  Email, LinkedIn, calls, SMS and semi-automated WhatsApp, with unlimited active contacts and 10 mailboxes (5 billed monthly). Has a 14-day trial.

• Jason AI SDR$500

  per month and up

  An AI SDR that searches contacts, watches intent signals and writes and answers outreach around the clock. Sold through sales.

Respona

• Starter placement$100

  per placement, ordered as needed

  Publishers with domain rating 20+ and 100 to 5,000 monthly visits.

• Standard placement$160

  per placement, ordered as needed

  Publishers with domain rating 30+ and 100 to 10,000 monthly visits.

• Authority placement$240

  per placement, ordered as needed

  Publishers with domain rating 40+ and 500 to 20,000 monthly visits.

• Power placement$400

  per placement, ordered as needed

  Publishers with domain rating 50+ and 1,000 to 30,000 monthly visits.

• Elite placement$500

  per placement, ordered as needed

  Publishers with domain rating 60+ and 1,000 to 100,000 monthly visits.

Reply.io

• Annual discount

  Up to 17% off with yearly billing

  Billed annually, Email Volume is $49 per user a month instead of $59, and Multichannel is $89 per user instead of $99.

Respona

• Other savings

  Volume discounts on monthly spend

  Respona's pricing page lists 10% off at $3,000 a month and 20% off at $5,000, rising to 60% at the highest monthly spend.