Respona vs Woodpecker (2026): which should you pick?

Pick Respona if

• Fits if you want to buy links on a plan and not run outreach yourself
• Works for planned link building where 28 days is fine

Look elsewhere if

• Skip it if you want software you run yourself, since the self-serve tool isn't on the page
• Pricey if you need many links: each one is $100 to $500
• Not for you if you need a quick campaign, as placements take 28 days
• Watch out: express turnaround and domain pre-approval are extra fees with no price shown

Pick Woodpecker if

• Fits if you want the whole team on one account with no seat fees
• Works for small senders starting at $35 a month for 500 contacted prospects

Look elsewhere if

• Pricey if you want LinkedIn too, at $29 a month for each LinkedIn account
• Tight if you contact the same person in two campaigns, as each one counts toward the limit
• Skip it if you need the API or CRM sync and don't want a $20 a month add-on
• Watch out: warm-ups past the plan's 2 cost $5 per email account a month
• Pricey if you're an agency, at $27 a month per active client plus $5 each for white labeling

Respona

• This is a managed placement service billed per result, not outreach software you operate yourself.
• Express turnaround and domain pre-approval are extra fees whose prices the page does not give.
• Placements take 28 days by default, which suits planned link building rather than quick campaigns.
• The page says placements are guaranteed to go live within the agreed timeframe.

Woodpecker

• A prospect counts once a month per campaign, but contacting the same person in two campaigns counts twice toward the limit.
• The API, webhooks, MCP and the HubSpot and Pipedrive syncs are a $20 a month add-on rather than part of the plan.
• LinkedIn steps cost $29 a month per connected LinkedIn account, and warm-ups beyond the plan's allowance cost $5 per email account a month.
• The Agency Panel costs $27 a month per active client, plus $5 per client for white labeling.

Respona

Managed placements

Respona finds publishers, writes content and gets it published; the page says placements include content, outreach and publishing.

Publisher tiers

Five tiers are defined by the publisher's domain rating and monthly traffic, from DR 20+ to DR 60+.

Control over anchors

You set the landing pages, anchor text and URLs, and can choose formats such as listicles, reviews or comparison guides.

Domain approvals

By default Respona picks sites; pre-approving every domain or setting rules such as country domains costs an extra fee.

Turnaround options

Standard delivery is 28 days, and an Express option shortens it to 14 days for an additional fee.

Volume discounts

Monthly spend of $3,000 earns 10% off and $5,000 earns 20%, rising to as much as 60% at the highest spend.

Woodpecker

Condition-based campaigns

Campaigns of up to 16 steps branch on conditions, with A/B tests of up to 5 versions, spintax, snippets and sending in each prospect's time zone.

Deliverability tools

Free warm-up, inbox rotation, adaptive sending, matching of Google and Microsoft senders to recipients, a deliverability monitor and an SPF and DKIM audit.

Free email verification

Prospect addresses are checked for expired, fake and misspelled emails, catch-all addresses included, through Bouncer at no extra cost.

Centralized inbox

Replies from every mailbox land in one inbox, sorted by AI-detected interest level, with out-of-office replies filtered out.

Lead Finder

A built-in lead and company database paid for with credits. Each plan step includes some free credits, and more start at 500 credits for $10.

LinkedIn and call steps

With the LinkedIn add-on, campaigns mix emails with cloud-run LinkedIn invites, messages and profile visits, plus manual call and SMS tasks.

Respona

• Starter placement$100

  per placement, ordered as needed

  Publishers with domain rating 20+ and 100 to 5,000 monthly visits.

• Standard placement$160

  per placement, ordered as needed

  Publishers with domain rating 30+ and 100 to 10,000 monthly visits.

• Authority placement$240

  per placement, ordered as needed

  Publishers with domain rating 40+ and 500 to 20,000 monthly visits.

• Power placement$400

  per placement, ordered as needed

  Publishers with domain rating 50+ and 1,000 to 30,000 monthly visits.

• Elite placement$500

  per placement, ordered as needed

  Publishers with domain rating 60+ and 1,000 to 100,000 monthly visits.

Woodpecker

• Cold Email$35

  per month for 500 contacted prospects, billed monthly

  8,000 emails a month, 2,000 stored prospects, 2 free warm-ups and 100 Lead Finder credits. Price rises with volume: $188 a month at 10,000 prospects.

Respona

• Other savings

  Volume discounts on monthly spend

  Respona's pricing page lists 10% off at $3,000 a month and 20% off at $5,000, rising to 60% at the highest monthly spend.

Woodpecker

• Annual discount

  Save 33% with annual billing

  Paid annually, the 500-prospect step costs $280 a year instead of $35 a month; the pricing page puts the saving at 33%.