SE Ranking vs Topvisor (2026): which should you pick?

Pick SE Ranking if

• Fits if you track lots of keywords daily across several client sites
• Works for small marketing teams who want research, audits and tracking under one login

Look elsewhere if

• Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
• Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
• Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
• Watch out: deeper AI search tracking is an add-on at $71.20 a month on yearly billing ($89 monthly)
• Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app

Pick Topvisor if

• Fits if you need Yandex or Seznam rankings alongside Google
• Works for agencies with many projects that want to pay per check rather than per keyword

Look elsewhere if

• Tight if your usage swings, since plan credit you don't spend is lost each month
• Pricey if you track lots of AI prompts, at 6¢ a check at full price
• Not for you if you want one flat monthly price you can predict
• Watch out: with no plan, every check is full price, 0.15¢ per keyword for each results page
• Not for you if you want a desktop or phone app, as it's web only

SE Ranking

• Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
• White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
• Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
• Payments are non-refundable except where the service was not delivered as promised.

Topvisor

• Without a plan, checks are paid from a topped-up balance at full price: 0.15¢ per keyword for each results page checked (10 results in Google, 100 in Yandex).
• A plan's monthly fee becomes credit that expires at the end of the month, so it pays off only if you spend at least that much on checks.
• AI Tracker is priced per prompt and AI checked, from 6¢ per check at full price.
• Accounts are kept in rubles or dollars; the English pages show dollar prices.

SE Ranking

Rank Tracker

Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.

Keyword, competitor and backlink research

Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.

Website audit

Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.

AI visibility tracking

Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.

Reports and local SEO

Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.

API and MCP

Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.

Topvisor

Rank tracking in seven search engines

Google, Yandex, Bing and Seznam rankings by location, language and device, plus YouTube videos and apps in the App Store and Google Play.

AI Tracker

Checks set prompts in ChatGPT, Gemini, Perplexity, Claude, Grok, DeepSeek and Alice AI for brand mentions, position, sentiment, competitors and cited pages.

SERP snapshots and competitors

Save the top results for each keyword, track up to 250 competitor sites per project (5 free) and collect snippets and Google AI Overview texts.

Keyword research and clustering

Search volume checks, keyword research, search suggestions, competitor keyword reports and clustering by shared top-10 results.

Site audit and change tracking

A technical SEO audit, a website watcher that tracks meta tag and page changes, an index status checker and a sitemap generator.

Reports, guest access and API

Scheduled email reports, branded exports to CSV, XLSX, PDF or Google Sheets, guest accounts with spending limits, and a free API on every plan.

SE Ranking

• Core$103.20

  per month, billed annually ($129 billed monthly)

  1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.

• Growth$223.20

  per month, billed annually ($279 billed monthly)

  3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.

• EnterpriseCustom

  Custom limits and terms, full API and advanced integrations, through sales.

Topvisor

• S$29

  per month, credited to the balance for checks

  10% off every tool. The $29 is spent on checks and any unspent part is lost at the end of the month.

• M$89

  per month, credited to the balance for checks

  15% off every tool, with the same monthly credit that does not carry over.

• L$299

  per month, credited to the balance for checks

  20% off every tool, with the same monthly credit that does not carry over.

• XL$599

  per month, credited to the balance for checks

  30% off every tool: a Google rank check drops from 0.15¢ to 0.105¢ per keyword and an AI prompt check from 6¢ to 4.2¢.

SE Ranking

• Annual discount

  Save 20% with annual billing

  SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.

Topvisor

No public discounts listed.