Serpstat vs Topvisor (2026): which should you pick?

Pick Serpstat if

• Fits if you want research, tracking and audits in one account from $50 a month on yearly billing
• Works for small agencies that want 3 users and an API on Team at $100 a month

Look elsewhere if

• Skip it if you want a free plan or won't hand over a card: the trial takes $1 to check and renews into a paid plan after 7 days
• Not for you if you need the API, AI tools, keyword lists or JavaScript rendering on a single-user plan, as they start on Team
• Tight if you research all day on Individual, with 100 searches a day shared across site, keyword and backlink lookups
• Pricey if you want white-label reports, which are only on Agency at $410 a month
• Not for you if you want a desktop or phone app; it runs on the web with a browser extension

Pick Topvisor if

• Fits if you need Yandex or Seznam rankings alongside Google
• Works for agencies with many projects that want to pay per check rather than per keyword

Look elsewhere if

• Tight if your usage swings, since plan credit you don't spend is lost each month
• Pricey if you track lots of AI prompts, at 6¢ a check at full price
• Not for you if you want one flat monthly price you can predict
• Watch out: with no plan, every check is full price, 0.15¢ per keyword for each results page
• Not for you if you want a desktop or phone app, as it's web only

Serpstat

• Individual is for one user and has no API, AI tools, keyword lists, batch analysis or JavaScript rendering.
• The trial renews into a paid plan automatically after 7 days unless cancelled.
• White-label reports are only on the Agency plan.
• Daily search credits are shared across site, keyword and backlink lookups.

Topvisor

• Without a plan, checks are paid from a topped-up balance at full price: 0.15¢ per keyword for each results page checked (10 results in Google, 100 in Yandex).
• A plan's monthly fee becomes credit that expires at the end of the month, so it pays off only if you spend at least that much on checks.
• AI Tracker is priced per prompt and AI checked, from 6¢ per check at full price.
• Accounts are kept in rubles or dollars; the English pages show dollar prices.

Serpstat

Keyword and site analysis

Research keywords and see a domain's organic and paid rankings, with 2,000 to 100,000 results per report by plan.

Backlink analysis

Look up a site's backlinks, with the same daily search credits shared across site, keyword and link lookups.

Rank Tracker

Daily updates of organic and paid rankings on desktop and mobile, including competitors, from 10,000 checks a month.

Site Audit

Audit 30,000 to 1.5 million pages a month; JavaScript rendering starts on the Team plan.

API and MCP

Team and above include API credits for search, backlink, rank tracking and audit data, and an MCP link for ChatGPT and Claude.

LLM Brand Monitor

See how ChatGPT, Claude, Gemini and other AI models talk about your brand and competitors, with trends over time.

Topvisor

Rank tracking in seven search engines

Google, Yandex, Bing and Seznam rankings by location, language and device, plus YouTube videos and apps in the App Store and Google Play.

AI Tracker

Checks set prompts in ChatGPT, Gemini, Perplexity, Claude, Grok, DeepSeek and Alice AI for brand mentions, position, sentiment, competitors and cited pages.

SERP snapshots and competitors

Save the top results for each keyword, track up to 250 competitor sites per project (5 free) and collect snippets and Google AI Overview texts.

Keyword research and clustering

Search volume checks, keyword research, search suggestions, competitor keyword reports and clustering by shared top-10 results.

Site audit and change tracking

A technical SEO audit, a website watcher that tracks meta tag and page changes, an index status checker and a sitemap generator.

Reports, guest access and API

Scheduled email reports, branded exports to CSV, XLSX, PDF or Google Sheets, guest accounts with spending limits, and a free API on every plan.

Serpstat

• Individual$50

  per month, billed annually ($69 billed monthly)

  1 user, 5 projects, 100 searches a day, 10,000 position checks and 30,000 audit pages a month, 50,000 export rows.

• Team$100

  per month, billed annually ($129 billed monthly)

  3 users, unlimited projects, 500 searches a day, 50,000 position checks, API, MCP, AI tools, batch analysis and scheduled reports.

• Team x2$169

  per month, billed annually ($209 billed monthly)

  6 users, 1,000 searches a day, 100,000 position checks, 300,000 audit pages and 500,000 export rows.

• Agency$410

  per month, billed annually ($499 billed monthly)

  30 users, 5,000 searches a day, 500,000 position checks, 1.5 million audit pages, white-label reports and phone support.

Topvisor

• S$29

  per month, credited to the balance for checks

  10% off every tool. The $29 is spent on checks and any unspent part is lost at the end of the month.

• M$89

  per month, credited to the balance for checks

  15% off every tool, with the same monthly credit that does not carry over.

• L$299

  per month, credited to the balance for checks

  20% off every tool, with the same monthly credit that does not carry over.

• XL$599

  per month, credited to the balance for checks

  30% off every tool: a Google rank check drops from 0.15¢ to 0.105¢ per keyword and an AI prompt check from 6¢ to 4.2¢.

Serpstat

• Annual discount

  Save up to 27% with annual billing

  Serpstat's pricing page lists Individual at $50 a month billed annually instead of $69, a $228 saving a year, and Agency at $410 instead of $499.

• Nonprofit

  Discounts for nonprofits on request

  Serpstat's pricing FAQ says it offers discounts for nonprofits, enterprises and longer contracts, arranged through its sales team.

Topvisor

No public discounts listed.