seobase vs Serpstat (2026): which should you pick?

Pick seobase if

• Fits if you want rankings, keyword ideas and a site audit in one account for one site
• Works for a small agency tracking up to 100 sites and 3,000 keywords on Professional

Look elsewhere if

• Tight if you have more than one site, as Basic covers one, in one location, with one competitor
• Not for you if you want refunds, as cancelling ends the plan at once with nothing back
• Skip it if you need to pipe rankings into other tools, as there's no API or integration on record
• Too light for more than 3,000 tracked keywords, where the largest listed plan stops
• Watch out: first-year prices are about half, so Basic goes from $9.99 to $19.99 a month after year one

Pick Serpstat if

• Fits if you want research, tracking and audits in one account from $50 a month on yearly billing
• Works for small agencies that want 3 users and an API on Team at $100 a month

Look elsewhere if

• Skip it if you want a free plan or won't hand over a card: the trial takes $1 to check and renews into a paid plan after 7 days
• Not for you if you need the API, AI tools, keyword lists or JavaScript rendering on a single-user plan, as they start on Team
• Tight if you research all day on Individual, with 100 searches a day shared across site, keyword and backlink lookups
• Pricey if you want white-label reports, which are only on Agency at $410 a month
• Not for you if you want a desktop or phone app; it runs on the web with a browser extension

seobase

• The pricing page shows euros; the price list it loads carries the same figures in US dollars.
• Basic covers one website, one location and one competitor; more sites and locations start at Premium.
• Cancelling ends the plan at once with no refund for the rest of the period, according to the vendor's FAQ.
• The largest listed plan stops at 3,000 tracked keywords.

Serpstat

• Individual is for one user and has no API, AI tools, keyword lists, batch analysis or JavaScript rendering.
• The trial renews into a paid plan automatically after 7 days unless cancelled.
• White-label reports are only on the Agency plan.
• Daily search credits are shared across site, keyword and backlink lookups.

seobase

Rank Tracker

Daily desktop and mobile rankings by country, state or city, with position and search volume history and color-coded keyword tags.

Scheduled reports

Daily, weekly, monthly or custom ranking reports, scheduled to keep clients or teammates up to date on the main changes.

SERP Checker

Look at the top search results for any keyword and the pages that hold them; plans set how many checks you can run.

Keyword Explorer

Find related keywords with their search volume, from 50 lookups on Basic to 700 on Professional.

Site Profiler

A technical SEO audit of your site, crawling up to 200, 800 or 1,000 pages depending on the plan.

Backlink Checker

Inspect the links pointing at any domain, with a monthly allowance of 100,000 to 1.2 million backlink rows.

Serpstat

Keyword and site analysis

Research keywords and see a domain's organic and paid rankings, with 2,000 to 100,000 results per report by plan.

Backlink analysis

Look up a site's backlinks, with the same daily search credits shared across site, keyword and link lookups.

Rank Tracker

Daily updates of organic and paid rankings on desktop and mobile, including competitors, from 10,000 checks a month.

Site Audit

Audit 30,000 to 1.5 million pages a month; JavaScript rendering starts on the Team plan.

API and MCP

Team and above include API credits for search, backlink, rank tracking and audit data, and an MCP link for ChatGPT and Claude.

LLM Brand Monitor

See how ChatGPT, Claude, Gemini and other AI models talk about your brand and competitors, with trends over time.

seobase

• Free$0

  1 website, 3 tracked keywords, 2 keyword explorer searches, 1 site audit and 1 AI request, for trying the tools.

• Basic$19.99

  per month for 50 keywords, billed annually ($24.99 billed monthly)

  1 website, 1 location, 1 competitor and 1 user, 10 site audits and 100,000 backlink rows a month. $9.99 a month in the first year.

• Premium$59.99

  per month for 300 keywords, billed annually ($69.99 billed monthly)

  5 websites, 2 locations, 3 competitors, 4 users, 30 site audits and 500,000 backlink rows a month. $29.99 a month in the first year.

• Professional$129.99

  per month for 3,000 keywords, billed annually ($159.99 billed monthly)

  100 websites, 5 locations, 5 competitors, 6 users, 50 site audits, 1.2 million backlink rows and premium support. $64.99 a month in the first year.

Serpstat

• Individual$50

  per month, billed annually ($69 billed monthly)

  1 user, 5 projects, 100 searches a day, 10,000 position checks and 30,000 audit pages a month, 50,000 export rows.

• Team$100

  per month, billed annually ($129 billed monthly)

  3 users, unlimited projects, 500 searches a day, 50,000 position checks, API, MCP, AI tools, batch analysis and scheduled reports.

• Team x2$169

  per month, billed annually ($209 billed monthly)

  6 users, 1,000 searches a day, 100,000 position checks, 300,000 audit pages and 500,000 export rows.

• Agency$410

  per month, billed annually ($499 billed monthly)

  30 users, 5,000 searches a day, 500,000 position checks, 1.5 million audit pages, white-label reports and phone support.

seobase

• Other savings

  50% off the first year

  A limited offer on seobase's pricing page halves the first year: Basic $9.99, Premium $29.99 and Professional $64.99 a month billed annually. No end date is given.

• Annual discount

  Up to 20% off with yearly billing

  Billed yearly, Basic is $19.99 a month instead of $24.99 and Professional $129.99 instead of $159.99, worked out from the two prices on the pricing page.

Serpstat

• Annual discount

  Save up to 27% with annual billing

  Serpstat's pricing page lists Individual at $50 a month billed annually instead of $69, a $228 saving a year, and Agency at $410 instead of $499.

• Nonprofit

  Discounts for nonprofits on request

  Serpstat's pricing FAQ says it offers discounts for nonprofits, enterprises and longer contracts, arranged through its sales team.