seobase vs Wincher (2026): which should you pick?

Pick seobase if

• Fits if you want rankings, keyword ideas and a site audit in one account for one site
• Works for a small agency tracking up to 100 sites and 3,000 keywords on Professional

Look elsewhere if

• Tight if you have more than one site, as Basic covers one, in one location, with one competitor
• Not for you if you want refunds, as cancelling ends the plan at once with nothing back
• Skip it if you need to pipe rankings into other tools, as there's no API or integration on record
• Too light for more than 3,000 tracked keywords, where the largest listed plan stops
• Watch out: first-year prices are about half, so Basic goes from $9.99 to $19.99 a month after year one

Pick Wincher if

• Fits if you want daily rankings without paying for a full suite
• Works for businesses that track how they rank on Google Maps in a few places

Look elsewhere if

• Pricey if you want the API, Looker Studio or white-label reports, which start on Standard at $89 a month
• Skip it if you need deep keyword research, as tracking is the point here
• Tight if you track lots of places, as 25 local credits are included and more cost €10 per 500
• Watch out: there's no free plan, only a 7-day trial, and refunds cover 7 days on a first purchase
• Tight if you share it, as Basic has one user, and each plan's price rises with its keyword count

seobase

• The pricing page shows euros; the price list it loads carries the same figures in US dollars.
• Basic covers one website, one location and one competitor; more sites and locations start at Premium.
• Cancelling ends the plan at once with no refund for the rest of the period, according to the vendor's FAQ.
• The largest listed plan stops at 3,000 tracked keywords.

Wincher

• There is no free plan, only the 7-day trial and some free stand-alone tools; refunds cover 7 days on the first purchase.
• Basic has one user and 10 websites, with no API, Looker Studio or white-label reports; those start at Standard for $89 a month.
• Local tracking runs on credits: 25 are included, and extra credits cost €10 per 500.
• Each plan's price rises with its keyword count; above 50,000 keywords is a custom quote.

seobase

Rank Tracker

Daily desktop and mobile rankings by country, state or city, with position and search volume history and color-coded keyword tags.

Scheduled reports

Daily, weekly, monthly or custom ranking reports, scheduled to keep clients or teammates up to date on the main changes.

SERP Checker

Look at the top search results for any keyword and the pages that hold them; plans set how many checks you can run.

Keyword Explorer

Find related keywords with their search volume, from 50 lookups on Basic to 700 on Professional.

Site Profiler

A technical SEO audit of your site, crawling up to 200, 800 or 1,000 pages depending on the plan.

Backlink Checker

Inspect the links pointing at any domain, with a monthly allowance of 100,000 to 1.2 million backlink rows.

Wincher

Daily rank tracking

Rankings update every day by device and location, with SERP features, keyword groups and annotations. On-demand updates start at Standard.

Competitor tracking

Follow 5, 10 or 20 competitors per website depending on plan, with suggested competitors and, from Standard, share of voice.

Local rank tracker

Tracks positions on Google Maps for any number of locations, updated weekly and paid for with credits.

Keyword Explorer

Unlimited daily lookups with related keywords (50 to 500 per search by plan), AI keyword suggestions and, from Standard, keyword gap.

On-page checks and content outlines

An on-page SEO checker, a benchmark against the pages that already rank, and an AI content outliner on every plan.

PDF reports

On-demand and scheduled PDF reports on every plan; white-label reports start at Standard.

seobase

• Free$0

  1 website, 3 tracked keywords, 2 keyword explorer searches, 1 site audit and 1 AI request, for trying the tools.

• Basic$19.99

  per month for 50 keywords, billed annually ($24.99 billed monthly)

  1 website, 1 location, 1 competitor and 1 user, 10 site audits and 100,000 backlink rows a month. $9.99 a month in the first year.

• Premium$59.99

  per month for 300 keywords, billed annually ($69.99 billed monthly)

  5 websites, 2 locations, 3 competitors, 4 users, 30 site audits and 500,000 backlink rows a month. $29.99 a month in the first year.

• Professional$129.99

  per month for 3,000 keywords, billed annually ($159.99 billed monthly)

  100 websites, 5 locations, 5 competitors, 6 users, 50 site audits, 1.2 million backlink rows and premium support. $64.99 a month in the first year.

Wincher

• Basic$49

  per month for 500 keywords, billed monthly

  1 user, up to 10 websites, daily updates and 5 competitors per site. The price rises with the number of keywords tracked.

• Standard$89

  per month for 1,000 keywords, billed monthly

  Unlimited websites, multiple users, on-demand updates, share of voice, keyword gap, white-label reports, Looker Studio and the API.

• Professional$319

  per month for 5,000 keywords, billed monthly

  Everything in Standard plus external users, project permissions, 20 competitors per site and a key account manager.

• CustomCustom

  For tracking more than 50,000 keywords, quoted by the support team.

seobase

• Other savings

  50% off the first year

  A limited offer on seobase's pricing page halves the first year: Basic $9.99, Premium $29.99 and Professional $64.99 a month billed annually. No end date is given.

• Annual discount

  Up to 20% off with yearly billing

  Billed yearly, Basic is $19.99 a month instead of $24.99 and Professional $129.99 instead of $159.99, worked out from the two prices on the pricing page.

Wincher

• Annual discount

  Two months free with annual billing

  Wincher's help center says an annual subscription gives two months free compared with paying monthly.