Swoogo vs Whova (2026): which should you pick?
As of Nov 12, 2026, Whova grades higher than Swoogo: 2.0 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Whova grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Swoogo
Event registration and management for conferences and field events
From $11,800/yr
Which one is for you
Pick Swoogo if
- Fits if you run conferences or field events with a team of event managers
- Works for companies that need registration paths and data tied to other systems
Look elsewhere if
- Pricey if you are a small team: $11,800 a year covers one full and one reporting user
- Watch out: prices are an estimate that depends on the team size you pick
- Tight if you need mobile apps, Go Onsite Pro, SSO or premium support, which are paid add-ons
- Skip it if you want a free plan or a trial, as neither is listed
Pick Whova if
- Fits if you run multi-session conferences or expos
- Works for events that want an attendee app next to registration
Look elsewhere if
- Skip it if you run a small gathering, as it is aimed at multi-session events
- Watch out: no prices are published, only a quote form
- Watch out: it says its ticket fee is lower than others but gives no figure
- Not for you if you want a free plan or a trial, as neither is listed
How we grade them
| 1.6GPASwoogoWeak | 2.0GPAWhovaFair | |
|---|---|---|
| Value for money | D$11,800 a year is about $983 a month for one full user, above the category's dearest tenth, which starts at $833. | CNo prices are published; the pricing page is a quote request. It sits in the middle by default. |
| Free plan and trial | FNothing free: no free plan and no trial are on record for this listing. | FNothing free: no free plan and no trial are on record for this listing. |
| Features | BRegistration and event websites, session and speaker management, sponsors, mobile apps and check-in, and data and integrations. | BRegistration and ticketing, custom flows, abandoned-registration reminders, exhibitor and sponsor registration, attendee segments and fee handling. |
| Ease of use | CNo store rating on record. Full users have to build registration paths and communications. | CNo store rating on record. Registration flows and an event app are set up for each event. |
| Platforms and integrations | CWeb only on the listing, though it has integrations and an API. | BWeb, iPhone and Android, with HubSpot, MemberClicks, Mailchimp and Eventbrite. |
| Best for | registration for conferences and field events | event app, registration and ticketing for conferences |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Swoogo and Whova. How we grade
Where they differ
- Whova also covers surveys and email campaigns.
In commonWebFormsReportsTicketing
At a glance
| Swoogo | Whova | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $11,800 per year for one full user, Professional | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Swoogo | Whova |
| Price read from | swoogo.events | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Swoogo
- Prices are shown as an estimate that depends on the team size selected.
- Reporting users and full users are licensed differently; full users build registration paths and send communications.
- Mobile apps, Go Onsite Pro, SSO, premium support and extra domains are paid add-ons.
Whova
- No prices are published: the pricing page is a quote request form that asks about event format, length, attendance and events per year.
- The site says its ticket fee is lower than other platforms but gives no figure on the pages we read.
- Aimed at multi-session events rather than a quick sign-up page for a small gathering.
Key features
Swoogo
- Registration and event websites
- Registration paths with custom rules, logic and fields, plus branded event websites.
- Session and speaker management
- Collects and reviews session proposals and manages speakers in one place.
- Sponsor management
- Tailored sponsor registration, communications and one-to-one meetings.
- Mobile apps and check-in
- Go Attend and Go Onsite apps for attendees and staff, with session check-in and quick analytics.
- Data and integrations
- Event dashboards, cross-event reporting, 30+ native integrations and an open API; an MCP server is also listed.
Whova
- Registration and ticketing
- Free or paid tickets with several ticket types, early-bird pricing, discount codes, group tickets, add-ons, and member-only or invite-only tickets.
- Custom registration flows
- Custom fields and questions that change by ticket type or answer, plus session sign-up so organizers know headcount early.
- Abandoned-registration reminders
- Automatic follow-ups to people who started registering but did not finish, along with campaign tracking links and email campaigns to past attendees.
- Exhibitor and sponsor registration
- Separate registration pages for exhibitors and sponsors, tiered packages, a la carte options and booth selection on a floor map.
- Attendee segments
- Group attendees to send targeted messages, print details on badges and export lists for caterers or transport.
- Fee handling
- Organizers can pass fees on to registrants and accept offline payments such as check, cash or wire.
Plans
Swoogo
Professional$11,800
per year, shown for one full and one reporting user
Unlimited events and registrations, check-in app, 30+ free integrations and one custom domain. The price changes with the team size selected.
EnterpriseCustom
Adds multi-level conditional logic, premium branding, SOC 2 and ISO 27001 compliance, scalable API access and a customer success manager.
Whova
Pricing could not be confirmed. See whova.com.
Common questions
Which is cheaper, Swoogo or Whova?
As of Nov 12, 2026, Swoogo starts at $11,800 per year for one full user, Professional, and Whova has no price we could confirm.
Which has a free plan, Swoogo or Whova?
As of Nov 12, 2026, neither Swoogo nor Whova has a free plan.
Which platforms do Swoogo and Whova run on?
As of Nov 12, 2026, only Whova lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.