Unito vs Whalesync

Unito

• Teams keeping tasks or tickets aligned across two tools, such as Jira and Asana
• Support and development teams escalating tickets between systems
• Companies that want records updated in both directions, not copied one way

Whalesync

• Running a Webflow or WordPress site's content from Airtable or Notion
• Operations teams bulk-editing CRM records from a spreadsheet
• Teams that want records mirrored both ways, not trigger-based automations

Unito

• Unito does not publish prices: self-serve plan prices appear in the app during the trial, and Enterprise is quoted by sales.
• Premium connectors such as Salesforce, ServiceNow, NetSuite and Jira Data Center are limited to Enterprise plans.
• An item synced between two tools counts as two items in sync, and a workspace that stays over its limit is upgraded automatically.
• There is no free plan. The trial does not sync closed work items.

Whalesync

• There is no free plan: when the 7-day trial ends, syncing pauses until a plan is chosen.
• Starter stops at 2,000 records in sync. CRM connectors such as HubSpot need Plus, and Salesforce and Affinity need Pro.
• Yearly plans are paid up front and cannot be downgraded or switched to monthly billing until the year is over.
• More than 50,000 records in sync means booking a demo instead of buying online.

Unito

Two-way sync flows

A flow connects two tools and copies changes in both directions, so one flow stands in for the separate triggers and actions an automation builder would need.

Rules

Rules set which items sync, when and where, using filters and conditions. They can include existing items, so past records are brought across as well as new ones.

Field and user mapping

Fields are mapped between tools by hand or automatically, including custom fields, with a direction for each one. Users are mapped so assignments stay with the right person.

Comments, attachments and hierarchies

Unito syncs comments, attachments, subtasks and parent-child links between items of different types. The 14-day trial shows attachments as links to the source tool.

Live updates through webhooks

Webhooks are configured automatically to push changes in under a minute. The self-serve Basic and Pro plans are described as updating every 5 to 15 minutes.

Developer Platform

A toolkit for building a private or public connector for any tool with an API, using JavaScript, so it can sync with every other Unito connector. Listed under Enterprise.

Whalesync

Two-way sync

A sync connects two apps. You map tables and fields, choose a direction for each, and turn it on; changes on either side are then written to the other as they happen.

Records-in-sync pricing

A record counts once when it first syncs, and is not counted again for the second app. Updates to synced records are unlimited, as are mappings and active syncs.

Linked records, rich text and images

Syncs carry multi-reference fields, rich text and images, which lets a spreadsheet act as the content source for a site built in Webflow, Framer or WordPress.

Issues and operation logs

Records that cannot sync appear on an Issues page with the exact error from the destination app, while the rest keep syncing. Email alerts and operation logs are included.

Live Export

A read-only copy of data from tools such as HubSpot, Shopify, Stripe, Linear and QuickBooks, kept up to date in Airtable, Google Sheets, Notion or Supabase. Included on every plan.

API and MCP server

The documentation covers an API reference and an MCP server, so syncs can be managed from code or from an AI agent as well as the web app.

Unito

• Basic & ProNot published

  Self-serve plans: standard cloud connectors, updates every 5 to 15 minutes, chat and email support. Prices are shown in the app during the trial.

• EnterpriseCustom

  Premium and on-premise connectors, live and historical syncing, a dedicated integration consultant, SSO and Developer Platform access.

Whalesync

• Starter$32

  per month, billed yearly ($384); $40 billed monthly

  2,000 records in sync with connectors including Airtable, Notion, Google Sheets, Webflow, Supabase, Postgres and WordPress. Email support.

• Plus$64

  per month, billed yearly, for 5,000 records ($80 monthly)

  Adds Attio, Close, Copper, HubSpot, Klaviyo, Pipedrive and Zoho CRM, plus chat support. Record tiers run to 50,000 at $160 a month billed yearly.

• Pro$160

  per month, billed yearly, for 2,000 records ($200 monthly)

  All connectors, including Affinity and Salesforce, with priority support, a security assessment and a custom agreement. At 5,000 records it is $320 a month.

Unito

No public discounts listed.

Whalesync

• Annual discount

  Save 20% with yearly billing

  Whalesync's pricing page says yearly plans cost 20% less than paying monthly and are billed once a year, up front. Starter is $32 a month yearly against $40 monthly.

• Nonprofit

  20% discount for nonprofits

  Nonprofits get 20% off by emailing proof of status, such as a 501(c)(3) determination letter, to Whalesync support.