Make vs Whalesync

Make

• Building multi-step, branching automations on a visual canvas
• Individuals and small teams that want unlimited scenarios at a low entry price
• Trying automation on a free plan with no time limit

Whalesync

• Running a Webflow or WordPress site's content from Airtable or Notion
• Operations teams bulk-editing CRM records from a spreadsheet
• Teams that want records mirrored both ways, not trigger-based automations

Make

• The Free plan allows only 2 active scenarios and 1,000 credits a month, with at least 15 minutes between scheduled runs.
• Credits expire at the end of each term, and extra credits cost 25% more than those included in the plan.
• Teams and roles, custom variables and enterprise apps are not part of the Free plan.
• The $9 price applies to annual billing; the pricing page says annual billing saves 15% or more over monthly.

Whalesync

• There is no free plan: when the 7-day trial ends, syncing pauses until a plan is chosen.
• Starter stops at 2,000 records in sync. CRM connectors such as HubSpot need Plus, and Salesforce and Affinity need Pro.
• Yearly plans are paid up front and cannot be downgraded or switched to monthly billing until the year is over.
• More than 50,000 records in sync means booking a demo instead of buying online.

Make

Visual scenario builder

Scenarios are built by placing app modules on a canvas and linking them with routers and filters, so branching logic is visible at a glance.

3,000+ pre-built apps

Make lists more than 3,000 app integrations, among them OpenAI, HubSpot, Salesforce and Slack. Access to enterprise apps comes with the paid plan.

Credit-based billing

Most module actions use 1 credit. The paid plan starts at 5,000 credits a month, and extra credits are sold in bundles of 1,000 or 10,000 at 25% more than plan credits.

AI agents, Maia and MCP

AI agents can be built to orchestrate workflows, Maia builds automations from a conversation, and the Make MCP server lets outside AI assistants trigger scenarios.

Make Grid

Make Grid gives a map of an organization's scenarios and how they connect, to keep a large automation setup under control.

Teams, variables and API

The paid plan adds teams and team roles, custom variables, full-text search of execution logs and access to more than 300 Make API endpoints.

Whalesync

Two-way sync

A sync connects two apps. You map tables and fields, choose a direction for each, and turn it on; changes on either side are then written to the other as they happen.

Records-in-sync pricing

A record counts once when it first syncs, and is not counted again for the second app. Updates to synced records are unlimited, as are mappings and active syncs.

Linked records, rich text and images

Syncs carry multi-reference fields, rich text and images, which lets a spreadsheet act as the content source for a site built in Webflow, Framer or WordPress.

Issues and operation logs

Records that cannot sync appear on an Issues page with the exact error from the destination app, while the rest keep syncing. Email alerts and operation logs are included.

Live Export

A read-only copy of data from tools such as HubSpot, Shopify, Stripe, Linear and QuickBooks, kept up to date in Airtable, Google Sheets, Notion or Supabase. Included on every plan.

API and MCP server

The documentation covers an API reference and an MCP server, so syncs can be managed from code or from an AI agent as well as the web app.

Make

• Free$0

  Up to 1,000 credits a month, 2 active scenarios, a 15-minute minimum interval between runs and 7 days of execution logs.

• Make Plan$9

  per month, billed annually, for 5,000 credits

  Unlimited active scenarios, 1-minute minimum interval, teams and roles, custom variables, high-priority execution and Make API access. Credit tiers go up to 8 million and beyond.

• Company (Enterprise)Custom

  Custom functions, 24/7 enterprise support, overage protection, advanced security and 60 days of execution logs.

Whalesync

• Starter$32

  per month, billed yearly ($384); $40 billed monthly

  2,000 records in sync with connectors including Airtable, Notion, Google Sheets, Webflow, Supabase, Postgres and WordPress. Email support.

• Plus$64

  per month, billed yearly, for 5,000 records ($80 monthly)

  Adds Attio, Close, Copper, HubSpot, Klaviyo, Pipedrive and Zoho CRM, plus chat support. Record tiers run to 50,000 at $160 a month billed yearly.

• Pro$160

  per month, billed yearly, for 2,000 records ($200 monthly)

  All connectors, including Affinity and Salesforce, with priority support, a security assessment and a custom agreement. At 5,000 records it is $320 a month.

Make

• Annual discount

  Save 15% or more with annual billing

  Make's pricing page says annual billing saves 15% or more compared with paying monthly. The $9 starting price is the annual rate.

• Nonprofit

  Support for non-profit organizations

  The pricing page says Make supports non-profits and asks NGOs and NPOs to contact it for details. No discount figure is published.

Whalesync

• Annual discount

  Save 20% with yearly billing

  Whalesync's pricing page says yearly plans cost 20% less than paying monthly and are billed once a year, up front. Starter is $32 a month yearly against $40 monthly.

• Nonprofit

  20% discount for nonprofits

  Nonprofits get 20% off by emailing proof of status, such as a 501(c)(3) determination letter, to Whalesync support.