AutomateWoo review (2026): is it worth $119 a year?
Marketing automation plugin for WooCommerce stores
Black Friday: is there a AutomateWoo sale?
AutomateWoo report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for WooCommerce abandoned-cart and follow-up emails
AutomateWoo sends abandoned-cart, follow-up, win-back and renewal emails and texts from inside a WooCommerce store. It costs $119 a year for one site with no trial, and it does nothing outside WooCommerce.
Who AutomateWoo is for
- Fits if you run one WooCommerce store and want cart and follow-up emails
- Makes sense if you sell subscriptions and want failed-payment and renewal messages
Who AutomateWoo is not for
- Skip it if you are not on WooCommerce, as it does not run anywhere else
- Tight if you run several stores, because $119 covers one site and the 5-site and 25-site licenses are no longer sold
- Watch out: there is no trial, only a 30-day refund, and updates and support stop after the first year unless you renew
Why AutomateWoo gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for money$119 a year works out near $9.92 a month, inside the cheapest quarter of automation tools ($13.49) but not under 60% of it. That covers one site only.
- FFree plan and trialNo free plan and no trial; the vendor offers a 30-day refund instead, which is not a free try.
- CFeaturesAbandoned carts, review requests, win-back, SMS through Twilio, subscription events and coupons. The listing shows it only works inside WooCommerce on WordPress.
- CEase of useNo store rating on record. You build each workflow yourself inside WordPress, with triggers, timing and rules to set up.
- BPlatforms and integrationsA web plugin with eight listed integrations, including WooCommerce Subscriptions, Twilio, Zapier and Xero. No app of its own.
What these grades rest on. Graded from this listing, whose facts were read from AutomateWoo's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/automatewoo#review"><img src="https://toolgpa.com/badge/automatewoo.svg" alt="AutomateWoo: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where AutomateWoo stands among automation tools
AutomateWoo's GPA of 2.0 is higher than 26 of the 134 other automation tools we grade, and level with 27.
It stands best on value for money (B, above 105 of 134) and worst on free plan and trial (F, above 0).
Its paid plans start at $9.92 a month when paid by the year, against a middle price of $22.17 for the category: 9 of the 65 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 135 automation tools we grade, cut by the letter each got. AutomateWoo’s own letter is outlined.
- BValue for moneyAbove 105 of 134, level with 10
- FFree plan and trialAbove 0 of 134, level with 24
- CFeaturesAbove 2 of 134, level with 83
- CEase of useAbove 27 of 134, level with 102
- BPlatforms and integrationsAbove 39 of 134, level with 95
Price against what you get
Each dot is one of 80 automation tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep AutomateWoo, or make your own?
Keep it
To replace AutomateWoo you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 81 of the 134 other automation tools grade higher. It costs $119 a year.
What you could not
- Email sent in volume that still reaches the inbox.
- Newsletters sent to thousands of people that still reach the inbox.
- Texts to thousands of numbers, registered with the carriers.
- Connections to other products, each kept working as those products change.
What this rests on. AutomateWoo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is AutomateWoo?
AutomateWoo is a plugin for WooCommerce stores that sends automated emails and text messages based on what customers do. It covers abandoned carts, follow-ups after purchase, review requests, win-back campaigns and subscription events. It is sold as a yearly license through the WooCommerce.com store.
Worth knowing
- It runs only inside WooCommerce on WordPress, not as a standalone service.
- There is no free trial; the vendor offers a refund within 30 days instead.
- The $119 price covers one site, and the 5-site and 25-site licenses are no longer sold.
- Updates and support last for the subscription year from the date of purchase.
Key features
- Abandoned cart emails
- Sends reminder emails to shoppers who left items in their cart, at intervals the store owner sets.
- Follow-up and review emails
- Emails customers after they buy specific products to ask for a review or suggest related items, including review-reward discounts.
- Win-back campaigns
- Targets inactive customers with automated emails that can carry offers and product recommendations.
- SMS notifications
- Sends text messages to customers or store admins for the plugin's triggers, through a Twilio integration.
- Subscription automation
- Acts on WooCommerce Subscriptions events such as status changes, failed payments and renewal reminders.
- Personalized coupons
- Generates coupons for individual customers inside a workflow, and can notify customers before a saved card expires.
AutomateWoo pricing
As of Nov 13, 2026, AutomateWoo is a paid product, starting at $119 per year for 1 site.
- Starts at
- $119 per year for 1 site
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Single Site Subscription | $119per year for 1 site | One site, with a year of plugin updates and email support; bought through the WooCommerce.com store. |
Read from automatewoo.com on Nov 13, 2026. Prices change, so confirm with AutomateWoo before you buy.
Works with
- WooCommerce
- WooCommerce Subscriptions
- WooCommerce Memberships
- Twilio
- Zapier
- Xero
- Facebook for WooCommerce
- Google for WooCommerce
AutomateWoo alternatives
- AutomateWoo vs Zapier
Free plan · from $19.99/mo
- AutomateWoo vs Make
Free plan · from $9/mo
- AutomateWoo vs Uncanny Automator
Free plan · from $199/yr
- AutomateWoo vs FlowMattic
Free trial · from $149/yr
- AutomateWoo vs Integrately
Free plan · from $19.99/mo
Common questions
Does AutomateWoo have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. AutomateWoo is listed for Web.
Does AutomateWoo have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. AutomateWoo is listed for Web.
Is AutomateWoo open source?
AutomateWoo is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.