AutomateWoo vs FlowMattic (2026): which should you pick?
As of Nov 13, 2026, FlowMattic grades higher than AutomateWoo: 2.2 against 2.0 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
FlowMattic grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AutomateWoo
Marketing automation plugin for WooCommerce stores
FlowMattic
WordPress automation plugin with unlimited workflows
Which one is for you
Pick AutomateWoo if
- Fits if you run one WooCommerce store and want cart and follow-up emails
- Makes sense if you sell subscriptions and want failed-payment and renewal messages
Look elsewhere if
- Skip it if you are not on WooCommerce, as it does not run anywhere else
- Tight if you run several stores, because $119 covers one site and the 5-site and 25-site licenses are no longer sold
- Watch out: there is no trial, only a 30-day refund, and updates and support stop after the first year unless you renew
Pick FlowMattic if
- Fits if you run WordPress and want automations inside your own site
- Works for agencies running several sites, with plans from 5 to 100
Look elsewhere if
- Skip it if you don't use WordPress, as it only runs there
- Not for you if you want a free plan, because only a demo site is offered
- Watch out: it needs WordPress 5.0, PHP 8.1 and WordPress cron
- Watch out: yearly plans renew at the same price
How we grade them
| 2.0GPAAutomateWooFair | 2.2GPAFlowMatticFair | |
|---|---|---|
| Value for money | B$119 a year works out near $9.92 a month, inside the cheapest quarter of automation tools ($13.49) but not under 60% of it. That covers one site only. | B$149 a year for 1 site, about $12.42 a month, at the edge of the category's cheaper quarter. Plans go up to 100 sites at $549 a year. |
| Free plan and trial | FNo free plan and no trial; the vendor offers a 30-day refund instead, which is not a free try. | DNo free plan. A demo site with the full plugin needs your name and email; a 30-day money-back guarantee is not a trial. |
| Features | CAbandoned carts, review requests, win-back, SMS through Twilio, subscription events and coupons. The listing shows it only works inside WooCommerce on WordPress. | CAutomations with WooCommerce, Slack and other apps. It only runs inside WordPress. |
| Ease of use | CNo store rating on record. You build each workflow yourself inside WordPress, with triggers, timing and rules to set up. | CNo store rating on record. You build workflows in WordPress and need cron working. |
| Platforms and integrations | BA web plugin with eight listed integrations, including WooCommerce Subscriptions, Twilio, Zapier and Xero. No app of its own. | BWeb inside WordPress, with WooCommerce and Slack connections. No desktop or phone apps. |
| Best for | WooCommerce abandoned-cart and follow-up emails | automations inside a WordPress site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AutomateWoo and FlowMattic. How we grade
Price against what you get
AutomateWoo starts at $9.92 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. FlowMattic starts at $12.42 a month when paid by the year and scores 2.3.
They score the same, and AutomateWoo starts $2.50 a month lower. Of the other automation tools on the chart, 3 score higher than AutomateWoo for less, and 3 score higher than FlowMattic for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AutomateWoo also covers marketing automation, email campaigns and sMS marketing.
- FlowMattic also covers AI agents, no-code, forms and chatbots.
At a glance
| AutomateWoo | FlowMattic | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $119 per year for 1 site | $149 per year for 1 site |
| Free plan | None | None |
| Free trial | None listed | Free demo site with the full plugin; name and email required |
| Web | ||
| Made by | WooCommerce Inc. | FlowMattic |
| Price read from | automatewoo.com | flowmattic.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
AutomateWoo
- It runs only inside WooCommerce on WordPress, not as a standalone service.
- There is no free trial; the vendor offers a refund within 30 days instead.
- The $119 price covers one site, and the 5-site and 25-site licenses are no longer sold.
- Updates and support last for the subscription year from the date of purchase.
FlowMattic
- It runs only inside WordPress and needs WordPress 5.0 or newer, PHP 8.1 or newer, and WordPress cron.
- Yearly plans renew at the same price and can be cancelled anytime.
- A 30-day money-back guarantee applies to every plan; prices are in US dollars before tax.
Key features
AutomateWoo
- Abandoned cart emails
- Sends reminder emails to shoppers who left items in their cart, at intervals the store owner sets.
- Follow-up and review emails
- Emails customers after they buy specific products to ask for a review or suggest related items, including review-reward discounts.
- Win-back campaigns
- Targets inactive customers with automated emails that can carry offers and product recommendations.
- SMS notifications
- Sends text messages to customers or store admins for the plugin's triggers, through a Twilio integration.
- Subscription automation
- Acts on WooCommerce Subscriptions events such as status changes, failed payments and renewal reminders.
- Personalized coupons
- Generates coupons for individual customers inside a workflow, and can notify customers before a saved card expires.
FlowMattic
- Unlimited workflows and tasks
- Every plan includes unlimited workflows and task executions, with logic such as routers, branches, filters and loops.
- Integrations
- The pricing page lists 918+ premium integrations plus one-click OAuth connections through FlowMattic Connects.
- Built-in builders
- Form, PDF, image and email template builders sit inside the plugin, with WP Tables as an in-WordPress database.
- AI agents and MCP
- AI agents, a workflow-building assistant called Jaadu, an MCP server and an MCP client are included on every plan.
- Human in the loop
- Workflows can pause for approvals by email or Slack and keep task history of every run.
- Lifetime option
- A one-time lifetime license with no renewal is sold for each site tier.
Plans
AutomateWoo
Single Site Subscription$119
per year for 1 site
One site, with a year of plugin updates and email support; bought through the WooCommerce.com store.
FlowMattic
Personal$149
per year for 1 site
All features. Shown as $149 against a crossed-out $199 regular price, with no end date.
Developer$249
per year for up to 5 sites
All features. Shown as $249 against a crossed-out $299 regular price, with no end date.
Plus$299
per year for up to 15 sites
All features, activated on up to 15 sites.
Business$399
per year for up to 25 sites
All features. Shown as $399 against a crossed-out $599 regular price, with no end date.
Pro$449
per year for up to 50 sites
All features, activated on up to 50 sites.
Ultimate$549
per year for up to 100 sites
All features. Shown as $549 against a crossed-out $799 regular price, with no end date.
Ways to pay less
AutomateWoo
No public discounts listed.
FlowMattic
- Lifetime license
Lifetime license from $399 until 15 December
A Black Friday offer sells lifetime licenses from $399 (1 site) to $1,599 (100 sites), with split payments available, until 15 December.
Common questions
Which is cheaper, AutomateWoo or FlowMattic?
As of Nov 13, 2026, AutomateWoo is cheaper to start with: $9.92 a month when paid by the year, against $12.42 a month when paid by the year for FlowMattic. AutomateWoo starts at $119 per year for 1 site, and FlowMattic starts at $149 per year for 1 site.
Which has a free plan, AutomateWoo or FlowMattic?
As of Nov 13, 2026, neither AutomateWoo nor FlowMattic has a free plan. FlowMattic has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.