AutomateWoo vs Make (2026): which should you pick?
As of Nov 13, 2026, we pick Make: it is first in our ranking of automation tools, and it grades higher too, 2.8 against 2.0.
Checked Oct 4, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
Make grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AutomateWoo
Marketing automation plugin for WooCommerce stores
Make
Visual automation builder for multi-step scenarios and AI agents
Which one is for you
Pick AutomateWoo if
- Fits if you run one WooCommerce store and want cart and follow-up emails
- Makes sense if you sell subscriptions and want failed-payment and renewal messages
Look elsewhere if
- Skip it if you are not on WooCommerce, as it does not run anywhere else
- Tight if you run several stores, because $119 covers one site and the 5-site and 25-site licenses are no longer sold
- Watch out: there is no trial, only a 30-day refund, and updates and support stop after the first year unless you renew
Pick Make if
- Fits if your automation has branches and you want to see them laid out
- Works for small teams, since teams and roles come with the paid plan
Look elsewhere if
- Tight if you're staying free, with 2 active scenarios, 1,000 credits a month and 15 minutes between runs
- Skip it if you hate keeping count, because most module actions use a credit
- Pricey if you often run over, since extra credits cost 25% more than plan credits and unused ones expire each term
- Watch out: the $9 price is for annual billing, which the pricing page says saves 15% or more over monthly
- Not for you if you want a desktop app, as it's web, iPhone and Android only
How we grade them
| 2.0GPAAutomateWooFair | 2.8GPAMakeGood | |
|---|---|---|
| Value for money | B$119 a year works out near $9.92 a month, inside the cheapest quarter of automation tools ($13.49) but not under 60% of it. That covers one site only. | A$9 a month billed annually, where this category typically starts at $15 and sits nearer $19, and that buys 5,000 credits, unlimited active scenarios, a 1-minute interval, teams and API access. The catch is the counting: credits expire each term and extra ones cost 25% more. |
| Free plan and trial | FNo free plan and no trial; the vendor offers a 30-day refund instead, which is not a free try. | CFree has no time limit, but it's 2 active scenarios, 1,000 credits a month and at least 15 minutes between scheduled runs. Teams, roles, custom variables and the enterprise apps aren't in it. A fair trial run, not a home. |
| Features | CAbandoned carts, review requests, win-back, SMS through Twilio, subscription events and coupons. The listing shows it only works inside WooCommerce on WordPress. | BMore than 3,000 apps on a canvas, with routers and filters making the branches visible, AI agents, the Maia assistant, an MCP server for outside AI tools, and Make Grid to map a big setup. The whole job, covered. |
| Ease of use | CNo store rating on record. You build each workflow yourself inside WordPress, with triggers, timing and rules to set up. | CNo store rating on record. The canvas shows each branch, but it's still accounts to connect, modules to configure and credits to keep count of, since most module actions use one. Maia will build a scenario from a conversation. |
| Platforms and integrations | BA web plugin with eight listed integrations, including WooCommerce Subscriptions, Twilio, Zapier and Xero. No app of its own. | BWeb, iPhone and Android, with 3,000+ app integrations, more than 300 API endpoints and an MCP server that lets outside AI assistants set scenarios off. There's no desktop app, though, and the top mark needs one. |
| Best for | WooCommerce abandoned-cart and follow-up emails | branching automations you can see on a canvas |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AutomateWoo and Make. How we grade
Price against what you get
AutomateWoo starts at $9.92 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Make starts at $9 a month and scores 2.7.
Make scores higher and starts $0.92 a month lower. Of the other automation tools on the chart, 3 score higher than AutomateWoo for less, and 1 scores higher than Make for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AutomateWoo also covers marketing automation, email campaigns and sMS marketing.
At a glance
| AutomateWoo | Make | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $119 per year for 1 site | $9 / month, billed annually, for 5,000 credits |
| Free plan | None | Free plan with no time limit: up to 1,000 credits a month, 2 active scenarios, a 15-minute minimum interval between runs, 512 MB of data transfer and 7 days of execution logs. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | WooCommerce Inc. | Celonis, Inc. |
| Price read from | automatewoo.com | make.com |
| Checked | Nov 13, 2026 | Oct 4, 2026 |
Worth knowing
AutomateWoo
- It runs only inside WooCommerce on WordPress, not as a standalone service.
- There is no free trial; the vendor offers a refund within 30 days instead.
- The $119 price covers one site, and the 5-site and 25-site licenses are no longer sold.
- Updates and support last for the subscription year from the date of purchase.
Make
- The Free plan allows only 2 active scenarios and 1,000 credits a month, with at least 15 minutes between scheduled runs.
- Credits expire at the end of each term, and extra credits cost 25% more than those included in the plan.
- Teams and roles, custom variables and enterprise apps are not part of the Free plan.
- The $9 price applies to annual billing; the pricing page says annual billing saves 15% or more over monthly.
Key features
AutomateWoo
- Abandoned cart emails
- Sends reminder emails to shoppers who left items in their cart, at intervals the store owner sets.
- Follow-up and review emails
- Emails customers after they buy specific products to ask for a review or suggest related items, including review-reward discounts.
- Win-back campaigns
- Targets inactive customers with automated emails that can carry offers and product recommendations.
- SMS notifications
- Sends text messages to customers or store admins for the plugin's triggers, through a Twilio integration.
- Subscription automation
- Acts on WooCommerce Subscriptions events such as status changes, failed payments and renewal reminders.
- Personalized coupons
- Generates coupons for individual customers inside a workflow, and can notify customers before a saved card expires.
Make
- Visual scenario builder
- Scenarios are built by placing app modules on a canvas and linking them with routers and filters, so branching logic is visible at a glance.
- 3,000+ pre-built apps
- Make lists more than 3,000 app integrations, among them OpenAI, HubSpot, Salesforce and Slack. Access to enterprise apps comes with the paid plan.
- Credit-based billing
- Most module actions use 1 credit. The paid plan starts at 5,000 credits a month, and extra credits are sold in bundles of 1,000 or 10,000 at 25% more than plan credits.
- AI agents, Maia and MCP
- AI agents can be built to orchestrate workflows, Maia builds automations from a conversation, and the Make MCP server lets outside AI assistants trigger scenarios.
- Make Grid
- Make Grid gives a map of an organization's scenarios and how they connect, to keep a large automation setup under control.
- Teams, variables and API
- The paid plan adds teams and team roles, custom variables, full-text search of execution logs and access to more than 300 Make API endpoints.
Plans
AutomateWoo
Single Site Subscription$119
per year for 1 site
One site, with a year of plugin updates and email support; bought through the WooCommerce.com store.
Make
Free$0
Up to 1,000 credits a month, 2 active scenarios, a 15-minute minimum interval between runs and 7 days of execution logs.
Make Plan$9
per month, billed annually, for 5,000 credits
Unlimited active scenarios, 1-minute minimum interval, teams and roles, custom variables, high-priority execution and Make API access. Credit tiers go up to 8 million and beyond.
Company (Enterprise)Custom
Custom functions, 24/7 enterprise support, overage protection, advanced security and 60 days of execution logs.
Ways to pay less
AutomateWoo
No public discounts listed.
Make
- Annual discount
Save 15% or more with annual billing
Make's pricing page says annual billing saves 15% or more compared with paying monthly. The $9 starting price is the annual rate.
- Nonprofit
Support for non-profit organizations
The pricing page says Make supports non-profits and asks NGOs and NPOs to contact it for details. No discount figure is published.
Common questions
Which is cheaper, AutomateWoo or Make?
As of Nov 13, 2026, Make is cheaper to start with: $9 a month, against $9.92 a month when paid by the year for AutomateWoo. AutomateWoo starts at $119 per year for 1 site, and Make starts at $9 / month, billed annually, for 5,000 credits.
Which has a free plan, AutomateWoo or Make?
As of Nov 13, 2026, only Make has a free plan. AutomateWoo does not.
Which platforms do AutomateWoo and Make run on?
As of Nov 13, 2026, only Make lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.