The AutomateWoo Insider’s Guide
Everything we know about AutomateWoo in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
AutomateWoo
The Insider’s Guide
Marketing automation plugin for WooCommerce stores
Every plan, grade, refund rule and rival among automation tools, read from AutomateWoo’s own pages.
Made by WooCommerce Inc. · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from AutomateWoo’s own pages, its app-store listings and our grades. Every fact in it is on AutomateWoo’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 26 of the 134 other automation tools we grade
AutomateWoo is a plugin for WooCommerce stores that sends automated emails and text messages based on what customers do. It covers abandoned carts, follow-ups after purchase, review requests, win-back campaigns and subscription events. It is sold as a yearly license through the WooCommerce.com store.
To get you started, here are 8 things to know about AutomateWoo, taken from its own pages and our grades.
You build each workflow yourself inside WordPress, with triggers, timing and rules to set up.
- 1
Best for WooCommerce abandoned-cart and follow-up emails
AutomateWoo sends abandoned-cart, follow-up, win-back and renewal emails and texts from inside a WooCommerce store.
- 2
Paid plans start at $9.92 a month when paid by the year
As its pricing page puts it: $119 per year for 1 site.
- 3
It runs on Web
Web.
- 4
Abandoned cart emails
Sends reminder emails to shoppers who left items in their cart, at intervals the store owner sets.
- 5
Follow-up and review emails
Emails customers after they buy specific products to ask for a review or suggest related items, including review-reward discounts.
- 6
Win-back campaigns
Targets inactive customers with automated emails that can carry offers and product recommendations.
- 7
A 2.0 GPA, above 26 of 134
That is against the other automation tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace AutomateWoo you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
AutomateWoo at a glance
- Pricing
- Paid, from $119 per year for 1 site
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- WooCommerce Inc.
- Category
- Automation
- Our grade
- 2.0 GPA, fair
The report card
Best for WooCommerce abandoned-cart and follow-up emails
AutomateWoo sends abandoned-cart, follow-up, win-back and renewal emails and texts from inside a WooCommerce store. It costs $119 a year for one site with no trial, and it does nothing outside WooCommerce.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | $119 a year works out near $9.92 a month, inside the cheapest quarter of automation tools ($13.49) but not under 60% of it. That covers one site only. |
| Free plan and trial | F | No free plan and no trial; the vendor offers a 30-day refund instead, which is not a free try. |
| Features | C | Abandoned carts, review requests, win-back, SMS through Twilio, subscription events and coupons. The listing shows it only works inside WooCommerce on WordPress. |
| Ease of use | C | No store rating on record. You build each workflow yourself inside WordPress, with triggers, timing and rules to set up. |
| Platforms and integrations | B | A web plugin with eight listed integrations, including WooCommerce Subscriptions, Twilio, Zapier and Xero. No app of its own. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who AutomateWoo is for
- Fits if you run one WooCommerce store and want cart and follow-up emails
- Makes sense if you sell subscriptions and want failed-payment and renewal messages
Who it is not for
- Skip it if you are not on WooCommerce, as it does not run anywhere else
- Tight if you run several stores, because $119 covers one site and the 5-site and 25-site licenses are no longer sold
- Watch out: there is no trial, only a 30-day refund, and updates and support stop after the first year unless you renew
Good to know
Good for
- WooCommerce store owners who want abandoned cart and follow-up emails
- Stores selling subscriptions that want renewal and failed-payment messages
- Owners of a single WooCommerce site who prefer a yearly license
Worth knowing
- It runs only inside WooCommerce on WordPress, not as a standalone service.
- There is no free trial; the vendor offers a refund within 30 days instead.
- The $119 price covers one site, and the 5-site and 25-site licenses are no longer sold.
- Updates and support last for the subscription year from the date of purchase.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$9.92
A month to start, paid by the year
AutomateWoo is a paid product, starting at $119 per year for 1 site.
Single Site Subscription
$119
per year for 1 site
One site, with a year of plugin updates and email support; bought through the WooCommerce.com store.
Read from automatewoo.com on Nov 13, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Marketing automation plugin for WooCommerce stores. Here is what it does, as its own site describes it, and what it covers: marketing automation, workflow automation, email campaigns, sMS marketing.
Abandoned carts, review requests, win-back, SMS through Twilio, subscription events and coupons.
- Abandoned cart emails
- Sends reminder emails to shoppers who left items in their cart, at intervals the store owner sets.
- Follow-up and review emails
- Emails customers after they buy specific products to ask for a review or suggest related items, including review-reward discounts.
- Win-back campaigns
- Targets inactive customers with automated emails that can carry offers and product recommendations.
- SMS notifications
- Sends text messages to customers or store admins for the plugin's triggers, through a Twilio integration.
- Subscription automation
- Acts on WooCommerce Subscriptions events such as status changes, failed payments and renewal reminders.
- Personalized coupons
- Generates coupons for individual customers inside a workflow, and can notify customers before a saved card expires.
Where it runs
- Web
What it works with
- WooCommerce
- WooCommerce Subscriptions
- WooCommerce Memberships
- Twilio
- Zapier
- Xero
- Facebook for WooCommerce
- Google for WooCommerce
AutomateWoo is made by WooCommerce Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
26/134
Other automation tools it is graded above
AutomateWoo's GPA of 2.0 is higher than 26 of the 134 other automation tools we grade, and level with 27.
It stands best on value for money (B, above 105 of 134) and worst on free plan and trial (F, above 0).
Its paid plans start at $9.92 a month when paid by the year, against a middle price of $22.17 for the category: 9 of the 65 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 135 automation tools we grade, cut by the letter each got. AutomateWoo’s own letter is outlined.
- BValue for moneyAbove 105 of 134
- FFree plan and trialAbove 0 of 134
- CFeaturesAbove 2 of 134
- CEase of useAbove 27 of 134
- BPlatforms and integrationsAbove 39 of 134
Price against what you get
Each dot is one of 80 automation tools. Further left costs less; higher up scores better on features, ease of use and platforms. AutomateWoo is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace AutomateWoo you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 81 of the 134 other automation tools grade higher. It costs $119 a year.
What you could not
- Email sent in volume that still reaches the inbox.
- Newsletters sent to thousands of people that still reach the inbox.
- Texts to thousands of numbers, registered with the carriers.
- Connections to other products, each kept working as those products change.
What this rests on. AutomateWoo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Zapier, Make, Uncanny Automator, FlowMattic and Integrately
The 5 tools AutomateWoo is most often weighed against, with where each one differs from it.
- 2.6GPA
Zapier
Free plan · from $19.99/mo
Workflow automation across 9,000+ apps, with AI agents.
- Zapier has a free plan. AutomateWoo does not.
- Only Zapier lists a browser extension.
- AutomateWoo also covers marketing automation, email campaigns and sMS marketing.
- 2.8GPA
Make
Free plan · from $9/mo
Visual automation builder for multi-step scenarios and AI agents.
- Make has a free plan. AutomateWoo does not.
- Only Make lists iOS and Android apps.
- AutomateWoo also covers marketing automation, email campaigns and sMS marketing.
- 2.2GPA
Uncanny Automator
Free plan · from $199/yr
WordPress automation and AI plugin.
- Uncanny Automator has a free plan. AutomateWoo does not.
- AutomateWoo also covers marketing automation, email campaigns and sMS marketing.
- 2.2GPA
FlowMattic
Free trial · from $149/yr
WordPress automation plugin with unlimited workflows.
- AutomateWoo also covers marketing automation, email campaigns and sMS marketing.
- FlowMattic also covers AI agents, no-code, forms and chatbots.
- 2.4GPA
Integrately
Free plan · from $19.99/mo
App integration built around ready-made, one-click automations.
- Integrately has a free plan. AutomateWoo does not.
- AutomateWoo also covers marketing automation, email campaigns and sMS marketing.
- Integrately also covers templates and no-code.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is AutomateWoo free?
No. AutomateWoo is a paid product, starting at $119 per year for 1 site.
How much does AutomateWoo cost?
AutomateWoo lists one plan. Single Site Subscription: $119 per year for 1 site.
What platforms does AutomateWoo work on?
AutomateWoo is available on Web.
Does AutomateWoo have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. AutomateWoo is listed for Web.
Does AutomateWoo have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. AutomateWoo is listed for Web.
Is AutomateWoo open source?
AutomateWoo is not described as open source on its own site, as read on Nov 13, 2026.
What does AutomateWoo integrate with?
AutomateWoo's listing names WooCommerce, WooCommerce Subscriptions, WooCommerce Memberships, Twilio, Zapier, Xero, Facebook for WooCommerce and Google for WooCommerce.
Who makes AutomateWoo?
AutomateWoo is made by WooCommerce Inc.
What are the alternatives to AutomateWoo?
The closest alternatives to AutomateWoo in our directory are Zapier, Make, Uncanny Automator, FlowMattic and Integrately.
How does AutomateWoo compare with other automation tools?
AutomateWoo's GPA of 2.0 is higher than 26 of the 134 other automation tools we grade, and level with 27.
Is AutomateWoo good value for money?
ToolGPA grades AutomateWoo B for value for money. Its paid plans start at $9.92 a month when paid by the year, against a middle price of $22.17 for the category: 9 of the 65 others that charge start lower.
Could I make my own version of AutomateWoo?
To replace AutomateWoo you would be making email sent in volume that still reaches the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from AutomateWoo’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from AutomateWoo's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by WooCommerce Inc. Prices change, so check automatewoo.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- AutomateWoo, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/automatewoo
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "AutomateWoo: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/automatewoo
Know someone choosing between automation tools?
Send them this guide: toolgpa.com/tools/automatewoo/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded automation tools after AutomateWoo, each with an Insider's Guide of its own.
- Automation Insider's GuideEvery one of the 135 automation tools we grade, compared
- Knime Insider's GuideOpen-source visual workflows for data analysis and automation3.2 GPA
- IFTTT Insider's GuideSimple trigger-and-action automations for apps and smart devices3.0 GPA
- Node-RED Insider's GuideOpen-source, flow-based programming tool for event-driven apps3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what AutomateWoo’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. AutomateWoo is a trademark of its owner, and this guide is not made, paid for or approved by WooCommerce Inc. Prices and plans change: check automatewoo.com before you buy.