The AppLaunchpad Insider’s Guide
Everything we know about AppLaunchpad in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
AppLaunchpad
The Insider’s Guide
Browser-based App Store and Google Play screenshot generator
Every plan, grade, refund rule and rival among app store optimization tools, read from AppLaunchpad’s own pages.
Made by Obvair Labs · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from AppLaunchpad’s own pages, its app-store listings and our grades. Every fact in it is on AppLaunchpad’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 18 of the 42 other app store optimization tools we grade
AppLaunchpad is a web editor for making the screenshots shown on App Store and Google Play listings. App screens are dropped into device frames and templates, captions and backgrounds are added, and the result is exported in every size both stores require. The same company makes mockup and app icon generators and a free tracker of top iOS charts.
To get you started, here are 9 things to know about AppLaunchpad, taken from its own pages and our grades.
It's a design editor, so the work is building each screenshot set yourself, frame by frame.
- 1
Best for making App Store and Google Play screenshots
It makes listing images and nothing else, though, so keywords and rankings still need another tool.
- 2
Paid plans start at $10 a month
As its pricing page puts it: $10 per month, billed annually ($15 billed monthly).
- 3
There is a free plan
The drag-and-drop editor, 10 templates, 100+ graphics, 100 layouts and 70 fonts, and resizing to every device size, with limited exports.
- 4
It runs on Web
Web.
- 5
Screenshot templates
Start from ready-made screenshot designs: 10 on the free plan and more than 1,000 on Pro, with portrait, landscape and custom layouts.
- 6
Current device frames
Frames for recent iPhones, iPads and Android phones and tablets, which AppLaunchpad says it adds as new devices come out.
- 7
Every store size at once
A design is scaled automatically to all the screenshot sizes the App Store and Google Play ask for.
- 8
A 2.2 GPA, above 18 of 42
That is against the other app store optimization tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace AppLaunchpad you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
AppLaunchpad at a glance
- Pricing
- Free plan, from $10 per month, billed annually ($15 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Obvair Labs
- Category
- App Store Optimization (ASO)
- Our grade
- 2.2 GPA, fair
The report card
Best for making App Store and Google Play screenshots
AppLaunchpad is a browser editor for store screenshots: drop your app screens into device frames and templates, add captions, and export every size the App Store and Google Play ask for. Pro is $10 a month on yearly billing. It makes listing images and nothing else, though, so keywords and rankings still need another tool.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Pro is $10 a month billed annually ($15 monthly), right at this category's cheaper quarter, for unlimited exports, 1,000+ templates, AI caption translation and up to 100 projects. |
| Free plan and trial | C | A free plan with the editor, 10 templates, 100 layouts, 70 fonts and resizing to every device size. Exports are limited, though, and the library is a small slice of Pro's. |
| Features | C | Templates, current iPhone, iPad and Android frames, every store size from one design, localized sets and an AI caption translator on Pro. It does screenshots fully, but that's a smaller job: no keyword research or rank tracking. |
| Ease of use | C | No rating on record. It's a design editor, so the work is building each screenshot set yourself, frame by frame. |
| Platforms and integrations | C | Web only, with no desktop or phone app, and no integrations or API on the listing. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who AppLaunchpad is for
- Fits if you're making store screenshots yourself without a designer
- Works for apps released in several languages, since a set can be duplicated and its captions translated
Who it is not for
- Skip it if you need keyword research or rank tracking, as it only makes listing images
- Tight if you're staying free, because exports are limited and you get 10 templates against Pro's 1,000+
- Tight if you run lots of apps, since Pro stops at 100 projects and more means Enterprise through sales
- Watch out: it takes credit or debit cards only, with no PayPal or prepaid cards
Good to know
Good for
- Indie developers making store screenshots without a designer
- Releasing the same app in many languages
- Teams that need App Store and Google Play sizes from one design
Worth knowing
- It makes listing images only; there is no keyword research or rank tracking.
- The free plan limits exports and has a much smaller library of templates, fonts and graphics.
- Pro allows up to 100 projects; more needs the Enterprise plan through sales.
- Payment is by credit or debit card only; PayPal and prepaid cards are not accepted.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$10
A month to start. There is a free plan too
AppLaunchpad has a free plan. Paid plans start at $10 per month, billed annually ($15 billed monthly).
Exports are limited, though, and the library is a small slice of Pro's.
Free
$0
The editor with 10 templates, 100 layouts, 70 fonts and a small graphics library; exports are limited.
Pro
$10
per month, billed annually ($15 billed monthly)
Unlimited exports, 1,000+ templates, 10K+ graphics, 700+ fonts, AI translation, brand assets, the mockup tools and up to 100 projects.
Enterprise
Custom
Up to 500 projects, arranged by contacting AppLaunchpad.
The free plan
The drag-and-drop editor, 10 templates, 100+ graphics, 100 layouts and 70 fonts, and resizing to every device size, with limited exports.
Read from theapplaunchpad.com on Oct 23, 2026.
Ways to pay less
Annual discount
A third off with annual billing
Pro is $120 a year ($10 a month) against $15 billed monthly. The page's toggle says Save 50%, a figure that matches its rupee prices.
Stated on theapplaunchpad.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Browser-based App Store and Google Play screenshot generator. Here is what it does, as its own site describes it, and what it covers: AI features, templates, app store optimization.
Templates, current iPhone, iPad and Android frames, every store size from one design, localized sets and an AI caption translator on Pro.
- Screenshot templates
- Start from ready-made screenshot designs: 10 on the free plan and more than 1,000 on Pro, with portrait, landscape and custom layouts.
- Current device frames
- Frames for recent iPhones, iPads and Android phones and tablets, which AppLaunchpad says it adds as new devices come out.
- Every store size at once
- A design is scaled automatically to all the screenshot sizes the App Store and Google Play ask for.
- Localized screenshots
- Duplicate a set for other languages and regions; Pro adds an AI translator for the captions.
- Graphics, fonts and backgrounds
- Backgrounds with colors, gradients, patterns or images, plus icons, illustrations and font styling, with a larger library on Pro.
- App Store Tracker
- A free page listing the top 100 iOS apps by category, country and chart, with review counts, ratings and release dates.
Where it runs
- Web
What it works with
Its own pages name no integrations.
AppLaunchpad is made by Obvair Labs.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
18/42
Other app store optimization tools it is graded above
AppLaunchpad's GPA of 2.2 is higher than 18 of the 42 other app store optimization tools we grade, and level with 11.
It stands best on value for money (B, above 31 of 42) and worst on ease of use (C, above 0).
Its paid plans start at $10 a month, against a middle price of $19 for the category: 8 of the 33 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 5 tools score higher and cost less.
Each grade against the category
Every bar is all 43 app store optimization tools we grade, cut by the letter each got. AppLaunchpad’s own letter is outlined.
- BValue for moneyAbove 31 of 42
- CFree plan and trialAbove 12 of 42
- CFeaturesAbove 2 of 42
- CEase of useAbove 0 of 42
- CPlatforms and integrationsAbove 2 of 42
Price against what you get
Each dot is one of 36 app store optimization tools. Further left costs less; higher up scores better on features, ease of use and platforms. AppLaunchpad is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace AppLaunchpad you would be making keyword rankings and popularity scores from both app stores, gathered every day. That is not a weekend's work, with an AI app builder or without one.
It costs $120 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- Keyword rankings and popularity scores from both app stores, gathered every day.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. AppLaunchpad’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
AppDrift, GrowASO and SplitMetrics
The 3 tools AppLaunchpad is most often weighed against, with where each one differs from it.
- 2.2GPA
AppDrift
Free plan · from $14.99/mo
ASO workspace for keywords, screenshots, translation and publishing.
- AppLaunchpad also covers templates.
- AppDrift also covers keyword research and rank tracking.
- 2.2GPA
GrowASO
Free trial · from $12/mo
Low-cost AI ASO tool with listing writer, rank tracking and icons.
- AppLaunchpad has a free plan. GrowASO does not, though it has a free trial.
- AppLaunchpad also covers templates.
- GrowASO also covers keyword research, rank tracking and image generation.
- 2.2GPA
SplitMetrics
Free plan · from $500/mo
Store page A/B testing and Apple Ads campaign automation.
- AppLaunchpad also covers templates.
- SplitMetrics also covers AI agents, reports, keyword research and a/B testing.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is AppLaunchpad free?
AppLaunchpad has a free plan. The drag-and-drop editor, 10 templates, 100+ graphics, 100 layouts and 70 fonts, and resizing to every device size, with limited exports.
How much does AppLaunchpad cost?
AppLaunchpad lists 3 plans. Free: $0.
What platforms does AppLaunchpad work on?
AppLaunchpad is available on Web.
Does AppLaunchpad offer any discounts?
AppLaunchpad publicly lists the following: A third off with annual billing.
Does AppLaunchpad have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. AppLaunchpad is listed for Web.
Does AppLaunchpad have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. AppLaunchpad is listed for Web.
Is AppLaunchpad open source?
AppLaunchpad is not described as open source on its own site, as read on Oct 23, 2026.
Who makes AppLaunchpad?
AppLaunchpad is made by Obvair Labs.
What are the alternatives to AppLaunchpad?
The closest alternatives to AppLaunchpad in our directory are AppDrift, GrowASO and SplitMetrics.
How does AppLaunchpad compare with other app store optimization tools?
AppLaunchpad's GPA of 2.2 is higher than 18 of the 42 other app store optimization tools we grade, and level with 11.
Is AppLaunchpad good value for money?
ToolGPA grades AppLaunchpad B for value for money. Its paid plans start at $10 a month, against a middle price of $19 for the category: 8 of the 33 others that charge start lower.
Could I make my own version of AppLaunchpad?
To replace AppLaunchpad you would be making keyword rankings and popularity scores from both app stores, gathered every day.
Where this guide comes from
The prices, plans, platforms and features were read from AppLaunchpad’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from AppLaunchpad's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Obvair Labs. Prices change, so check theapplaunchpad.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- AppLaunchpad, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/applaunchpad
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "AppLaunchpad: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/applaunchpad
Know someone choosing between app store optimization tools?
Send them this guide: toolgpa.com/tools/applaunchpad/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded app store optimization tools after AppLaunchpad, each with an Insider's Guide of its own.
- App Store Optimization (ASO) Insider's GuideEvery one of the 43 app store optimization tools we grade, compared
- RespectASO Insider's GuideOpen-source Mac app for App Store keyword research, with AI Pro tools3.0 GPA
- AndroidRank Insider's GuideFree Google Play rankings with install and rating history2.8 GPA
- ASOTools Insider's GuideFree ASO keyword research and app analytics for both app stores2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what AppLaunchpad’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. AppLaunchpad is a trademark of its owner, and this guide is not made, paid for or approved by Obvair Labs. Prices and plans change: check theapplaunchpad.com before you buy.