AppLaunchpad vs GrowASO (2026): which should you pick?
As of Oct 23, 2026, AppLaunchpad and GrowASO share a 2.2 GPA, and only AppLaunchpad has a free plan.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
AppLaunchpad
Browser-based App Store and Google Play screenshot generator
GrowASO
Low-cost AI ASO tool with listing writer, rank tracking and icons
Which one is for you
Pick AppLaunchpad if
- Fits if you're making store screenshots yourself without a designer
- Works for apps released in several languages, since a set can be duplicated and its captions translated
Look elsewhere if
- Skip it if you need keyword research or rank tracking, as it only makes listing images
- Tight if you're staying free, because exports are limited and you get 10 templates against Pro's 1,000+
- Tight if you run lots of apps, since Pro stops at 100 projects and more means Enterprise through sales
- Watch out: it takes credit or debit cards only, with no PayPal or prepaid cards
Pick GrowASO if
- Fits if you're an indie developer who wants ASO tools for under $20 a month
- Works for consultants handling many client apps, since paid plans cover unlimited apps
Look elsewhere if
- Tight if you rewrite listings often, as the copilot does 2 a month on Premium and 5 on Professional
- Watch out: the free trial is 1 audit, 1 app profile and 10 keywords, and leaves out the keyword database
- Skip it if you want it wired into other tools, as there are no integrations or API on record
- Watch out: refunds are pro-rated within 7 days of purchase, less AI usage and payment fees
- Pricey if you want the work done for you, as done-for-you ASO is a separate service from $99 a month
How we grade them
| 2.2GPAAppLaunchpadFair | 2.2GPAGrowASOFair | |
|---|---|---|
| Value for money | BPro is $10 a month billed annually ($15 monthly), right at this category's cheaper quarter, for unlimited exports, 1,000+ templates, AI caption translation and up to 100 projects. | BPremium is $12 a month billed yearly, $149 a year, inside this category's cheaper quarter, with unlimited tracking and research on unlimited apps. Monthly it's $19, the category's middle. |
| Free plan and trial | CA free plan with the editor, 10 templates, 100 layouts, 70 fonts and resizing to every device size. Exports are limited, though, and the library is a small slice of Pro's. | CNo free plan. The trial needs no card but covers just 1 listing audit, 1 app profile and 10 keywords each for tracking and research, and the keyword database needs a paid plan. |
| Features | CTemplates, current iPhone, iPad and Android frames, every store size from one design, localized sets and an AI caption translator on Pro. It does screenshots fully, but that's a smaller job: no keyword research or rank tracking. | CListing drafts, rank tracking on both stores, a 60,000-keyword database, app revenue estimates, audits and AI icons. The basics are there, but the copilot writes 2 listings a month on Premium and 5 on Professional. |
| Ease of use | CNo rating on record. It's a design editor, so the work is building each screenshot set yourself, frame by frame. | CNo rating on record. It's a web app where you add apps and keywords before tracking tells you anything. |
| Platforms and integrations | CWeb only, with no desktop or phone app, and no integrations or API on the listing. | CWeb only, with no desktop or phone app, and no integrations or API on the listing. |
| Best for | making App Store and Google Play screenshots | AI-drafted store listings for indie developers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppLaunchpad and GrowASO. How we grade
Price against what you get
AppLaunchpad starts at $10 a month and scores 2.0 out of 4 on features, ease of use and platforms. GrowASO starts at $12 a month and scores 2.0.
They score the same, and AppLaunchpad starts $2 a month lower. Of the other app store optimization tools on the chart, 5 score higher than AppLaunchpad for less, and 6 score higher than GrowASO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AppLaunchpad also covers templates.
- GrowASO also covers keyword research, rank tracking and image generation.
At a glance
| AppLaunchpad | GrowASO | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $10 per month, billed annually ($15 billed monthly) | $12 per month, billed annually ($19 billed monthly) |
| Free plan | The drag-and-drop editor, 10 templates, 100+ graphics, 100 layouts and 70 fonts, and resizing to every device size, with limited exports. | None |
| Free trial | None listed | Free trial with no card: 1 listing audit, 1 app intelligence profile and 10 keywords each for tracking and research |
| Web | ||
| Made by | Obvair Labs | GrowASO |
| Price read from | theapplaunchpad.com | growaso.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppLaunchpad
- It makes listing images only; there is no keyword research or rank tracking.
- The free plan limits exports and has a much smaller library of templates, fonts and graphics.
- Pro allows up to 100 projects; more needs the Enterprise plan through sales.
- Payment is by credit or debit card only; PayPal and prepaid cards are not accepted.
GrowASO
- AI output is capped each month: 2 copilot listings and 5 icons on Premium, 5 and 10 on Professional.
- The free trial covers only 1 listing audit, 1 app profile and 10 keywords for tracking and research; the keyword database needs a paid plan.
- Refunds are pro-rated within 7 days of purchase, less AI usage and payment processor fees.
- Done-for-you ASO work is a separate service from $99 a month, scoped and priced per project.
Key features
AppLaunchpad
- Screenshot templates
- Start from ready-made screenshot designs: 10 on the free plan and more than 1,000 on Pro, with portrait, landscape and custom layouts.
- Current device frames
- Frames for recent iPhones, iPads and Android phones and tablets, which AppLaunchpad says it adds as new devices come out.
- Every store size at once
- A design is scaled automatically to all the screenshot sizes the App Store and Google Play ask for.
- Localized screenshots
- Duplicate a set for other languages and regions; Pro adds an AI translator for the captions.
- Graphics, fonts and backgrounds
- Backgrounds with colors, gradients, patterns or images, plus icons, illustrations and font styling, with a larger library on Pro.
- App Store Tracker
- A free page listing the top 100 iOS apps by category, country and chart, with review counts, ratings and release dates.
GrowASO
- AI ASO Copilot
- Researches competitors and keywords, then writes a title, subtitle, description and keyword field within store limits, including in languages other than English.
- Keyword rank tracking
- Track any number of keywords in any country on iOS and Android on paid plans, with on-demand refreshes and the top-ranking apps for each keyword.
- Keyword Ideas Database
- Over 60,000 keywords with traffic and difficulty estimates that can be filtered by range, with the top apps and their revenue estimates per keyword.
- App Intelligence profiles
- Look up any app's estimated monthly revenue and downloads, its ratings, screenshots and a summary of its user reviews.
- ASO Audit
- Scores a listing across its main ASO elements and returns a visibility score with a ranked list of fixes.
- AI app icon generator
- Generates store-ready icon variations for conversion testing; generated icons and listings may be used commercially, including for clients.
Plans
AppLaunchpad
Free$0
The editor with 10 templates, 100 layouts, 70 fonts and a small graphics library; exports are limited.
Pro$10
per month, billed annually ($15 billed monthly)
Unlimited exports, 1,000+ templates, 10K+ graphics, 700+ fonts, AI translation, brand assets, the mockup tools and up to 100 projects.
EnterpriseCustom
Up to 500 projects, arranged by contacting AppLaunchpad.
GrowASO
Premium$12
per month, billed annually ($19 billed monthly)
2 AI copilot listings and 5 AI icons a month, unlimited audits, rank tracking and keyword research, on unlimited apps. $149 a year.
Professional$16
per month, billed annually ($24 billed monthly)
Everything in Premium with 5 AI copilot listings and 10 AI icons a month. $199 a year.
Ways to pay less
AppLaunchpad
- Annual discount
A third off with annual billing
Pro is $120 a year ($10 a month) against $15 billed monthly. The page's toggle says Save 50%, a figure that matches its rupee prices.
GrowASO
- Annual discount
Save up to 35% with annual billing
The pricing page says annual billing saves 35%, or 12 months for the price of 8: Premium is $149 a year against $19 billed monthly.
Common questions
Which is cheaper, AppLaunchpad or GrowASO?
As of Oct 23, 2026, AppLaunchpad is cheaper to start with: $10 a month, against $12 a month for GrowASO. AppLaunchpad starts at $10 per month, billed annually ($15 billed monthly), and GrowASO starts at $12 per month, billed annually ($19 billed monthly).
Which has a free plan, AppLaunchpad or GrowASO?
As of Oct 23, 2026, only AppLaunchpad has a free plan. GrowASO does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.