AppTweak vs GrowASO (2026): which should you pick?
As of Oct 23, 2026, GrowASO grades higher than AppTweak: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
AppTweak grades higher on features and platforms. GrowASO grades higher on value for money and the free plan. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
AppTweak
App store optimization and Apple Ads platform for apps and games
GrowASO
Low-cost AI ASO tool with listing writer, rank tracking and icons
Which one is for you
Pick AppTweak if
- Fits if you run store optimization for up to 5 apps on both stores and $79 a month is in the budget
- Works for teams running Apple Ads under $25,000 a month, as the campaign manager is free up to that
Look elsewhere if
- Not for you if you want to try it without a card, as the 7-day trial charges you unless you cancel
- Tight if more than one person needs a login, since Essential, Grow and Expand each include one seat
- Pricey if you follow lots of apps: Essential is $79, $99 or $149 a month for 5, 10 or 20 apps on yearly billing
- Watch out: organic installs per keyword start at Grow, $299 a month, and AI Visibility is listed under Enterprise
- Watch out: review replies, the API and download estimates are separate products with their own plans
Pick GrowASO if
- Fits if you're an indie developer who wants ASO tools for under $20 a month
- Works for consultants handling many client apps, since paid plans cover unlimited apps
Look elsewhere if
- Tight if you rewrite listings often, as the copilot does 2 a month on Premium and 5 on Professional
- Watch out: the free trial is 1 audit, 1 app profile and 10 keywords, and leaves out the keyword database
- Skip it if you want it wired into other tools, as there are no integrations or API on record
- Watch out: refunds are pro-rated within 7 days of purchase, less AI usage and payment fees
- Pricey if you want the work done for you, as done-for-you ASO is a separate service from $99 a month
How we grade them
| 2.0GPAAppTweakFair | 2.2GPAGrowASOFair | |
|---|---|---|
| Value for money | DEssential is $79 a month for 5 apps billed annually, $99 monthly, past the $49 where this category's dearest tenth starts, for one seat and 500 keywords. Organic installs per keyword need Grow at $299, and the creative explorers need Expand at $549. | BPremium is $12 a month billed yearly, $149 a year, inside this category's cheaper quarter, with unlimited tracking and research on unlimited apps. Monthly it's $19, the category's middle. |
| Free plan and trial | DThe ASO tools have only a 7-day trial, and it needs billing details: the card is charged unless you cancel. The free Starter plan covers download and revenue estimates, not the ASO tools. | CNo free plan. The trial needs no card but covers just 1 listing audit, 1 app profile and 10 keywords each for tracking and research, and the keyword database needs a paid plan. |
| Features | BOver 12 keyword research tools, daily App Store volumes, rank tracking, competitors' metadata history, A/B tests and creatives, and Reporting Studio dashboards. It covers the whole job. Review replies, the API and Apple Ads management are sold as separate products. | CListing drafts, rank tracking on both stores, a 60,000-keyword database, app revenue estimates, audits and AI icons. The basics are there, but the copilot writes 2 listings a month on Premium and 5 on Professional. |
| Ease of use | CNo rating on record. It's a platform of many tools priced by the apps you follow, and there are apps, competitors and keyword lists to set up before the reports mean much. | CNo rating on record. It's a web app where you add apps and keywords before tracking tells you anything. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to App Store Connect, Google Play Console, Apple Ads, Zendesk and Slack, and an API is sold as a separate product. | CWeb only, with no desktop or phone app, and no integrations or API on the listing. |
| Best for | keyword and creative research on both app stores | AI-drafted store listings for indie developers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppTweak and GrowASO. How we grade
Price against what you get
AppTweak starts at $79 a month and scores 2.7 out of 4 on features, ease of use and platforms. GrowASO starts at $12 a month and scores 2.0.
AppTweak scores higher, and starts $67 a month higher: the question is whether the extra is worth that to you. Of the other app store optimization tools on the chart, none scores higher than AppTweak for less, and 6 score higher than GrowASO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AppTweak also covers reports and AI search visibility.
- GrowASO also covers image generation.
At a glance
| AppTweak | GrowASO | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $79 per month for 5 apps, billed annually ($99 billed monthly) | $12 per month, billed annually ($19 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial of each product; billing details are required and the card is charged unless you cancel | Free trial with no card: 1 listing audit, 1 app intelligence profile and 10 keywords each for tracking and research |
| Web | ||
| Made by | AppTweak | GrowASO |
| Price read from | apptweak.com | growaso.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppTweak
- Essential, Grow and Expand each include one seat; Enterprise, priced through sales, sets a custom number.
- Prices rise with the number of apps followed: 5, 10 or 20 on the listed plans.
- The AI Visibility add-on, covering ChatGPT and Gemini only, is listed under the Enterprise plan.
- Download and revenue estimates have their own free Starter plan; the ASO tools have only the 7-day trial.
GrowASO
- AI output is capped each month: 2 copilot listings and 5 icons on Premium, 5 and 10 on Professional.
- The free trial covers only 1 listing audit, 1 app profile and 10 keywords for tracking and research; the keyword database needs a paid plan.
- Refunds are pro-rated within 7 days of purchase, less AI usage and payment processor fees.
- Done-for-you ASO work is a separate service from $99 a month, scoped and priced per project.
Key features
AppTweak
- Keyword research and tracking
- Over 12 keyword research tools on a database AppTweak puts at 30 million keywords in 100+ countries, with daily App Store volumes and estimated Google Play volumes.
- Competitor metadata and creatives
- See any app's metadata history, A/B tests, screenshots, icons and videos; Expand adds a searchable library of creatives and custom product pages.
- Organic installs per keyword
- From Grow, estimates how many organic downloads each keyword brings in, split into brand and generic searches, and measures the effect of keyword changes.
- Reporting Studio
- Dashboards that combine AppTweak data with App Store Connect, Google Play and mobile measurement partner data, with an agent that builds them from a prompt.
- AI visibility for apps
- An add-on that tracks how often ChatGPT and Gemini recommend your app, using 10,000 prompts localized for five markets, with the sources each answer cites.
- Apple Ads campaign manager
- A separate product for managing Apple Ads campaigns, free up to $25,000 of monthly ad spend and 4% of spend above that.
GrowASO
- AI ASO Copilot
- Researches competitors and keywords, then writes a title, subtitle, description and keyword field within store limits, including in languages other than English.
- Keyword rank tracking
- Track any number of keywords in any country on iOS and Android on paid plans, with on-demand refreshes and the top-ranking apps for each keyword.
- Keyword Ideas Database
- Over 60,000 keywords with traffic and difficulty estimates that can be filtered by range, with the top apps and their revenue estimates per keyword.
- App Intelligence profiles
- Look up any app's estimated monthly revenue and downloads, its ratings, screenshots and a summary of its user reviews.
- ASO Audit
- Scores a listing across its main ASO elements and returns a visibility score with a ranked list of fixes.
- AI app icon generator
- Generates store-ready icon variations for conversion testing; generated icons and listings may be used commercially, including for clients.
Plans
AppTweak
Essential$79
per month for 5 apps, billed annually ($99 billed monthly)
500 tracked keywords, 1 seat, 6 months of history and the keyword research tools. $99 a month for 10 apps or $149 for 20, billed annually.
Grow$299
per month for 5 apps, billed annually ($359 billed monthly)
1,500 keywords, 1 seat, 12 months of history, organic installs per keyword and long-tail keywords. $349 for 10 apps or $499 for 20, billed annually.
Expand$549
per month for 5 apps, billed annually ($659 billed monthly)
3,000 keywords, 1 seat, 24 months of history and the creative, custom product page and in-app event explorers. $639 for 10 apps or $833 for 20.
EnterpriseCustom
Custom apps, keywords and seats, all historical data, the ASO Agent, Apple Ads keyword intelligence and access to the AI Visibility add-on.
GrowASO
Premium$12
per month, billed annually ($19 billed monthly)
2 AI copilot listings and 5 AI icons a month, unlimited audits, rank tracking and keyword research, on unlimited apps. $149 a year.
Professional$16
per month, billed annually ($24 billed monthly)
Everything in Premium with 5 AI copilot listings and 10 AI icons a month. $199 a year.
Ways to pay less
AppTweak
- Annual discount
Two months free with annual billing
AppTweak's pricing page says annual billing saves two months: Essential for 5 apps is $949 a year ($79 a month) instead of $99 a month billed monthly.
GrowASO
- Annual discount
Save up to 35% with annual billing
The pricing page says annual billing saves 35%, or 12 months for the price of 8: Premium is $149 a year against $19 billed monthly.
Common questions
Which is cheaper, AppTweak or GrowASO?
As of Oct 23, 2026, GrowASO is cheaper to start with: $12 a month, against $79 a month for AppTweak. AppTweak starts at $79 per month for 5 apps, billed annually ($99 billed monthly), and GrowASO starts at $12 per month, billed annually ($19 billed monthly).
Which has a free plan, AppTweak or GrowASO?
As of Oct 23, 2026, neither AppTweak nor GrowASO has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.