Appfigures vs GrowASO (2026): which should you pick?
As of Oct 23, 2026, Appfigures and GrowASO share a 2.2 GPA, and only Appfigures has a free plan.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Appfigures grades higher on features. GrowASO grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Appfigures
App analytics, review replies and ASO keyword tracking in one account
GrowASO
Low-cost AI ASO tool with listing writer, rank tracking and icons
Which one is for you
Pick Appfigures if
- Fits if you want every store's sales, downloads and payouts for up to 5 apps in one free dashboard
- Works for small teams tracking about 100 keywords who also want unlimited review replies
Look elsewhere if
- Skip it if you want the $7.99 plan for keywords, as tracking starts at Monitor, $35.99 a month
- Pricey if you want competitors' downloads and revenue, which start at Boost, $449.99 a month billed annually
- Tight if you have more than 5 apps, as each extra one costs $1.99 while it's active
- Watch out: hourly keyword updates and competitors' keywords start at Optimize, $119.99 a month
- Watch out: Connect caps review replies at 150, and wider market and SDK research are separate plans
Pick GrowASO if
- Fits if you're an indie developer who wants ASO tools for under $20 a month
- Works for consultants handling many client apps, since paid plans cover unlimited apps
Look elsewhere if
- Tight if you rewrite listings often, as the copilot does 2 a month on Premium and 5 on Professional
- Watch out: the free trial is 1 audit, 1 app profile and 10 keywords, and leaves out the keyword database
- Skip it if you want it wired into other tools, as there are no integrations or API on record
- Watch out: refunds are pro-rated within 7 days of purchase, less AI usage and payment fees
- Pricey if you want the work done for you, as done-for-you ASO is a separate service from $99 a month
How we grade them
| 2.2GPAAppfiguresFair | 2.2GPAGrowASOFair | |
|---|---|---|
| Value for money | CConnect is $7.99 a month billed annually, but it has no keyword tracking. For store optimization, Monitor is $35.99 a month for 100 keywords, between this category's middle ($19) and its dearer quarter ($49), and Optimize is $119.99 for 500. | BPremium is $12 a month billed yearly, $149 a year, inside this category's cheaper quarter, with unlimited tracking and research on unlimited apps. Monthly it's $19, the category's middle. |
| Free plan and trial | CThe free plan tracks downloads, revenue, subscriptions and payouts for 5 apps, but does no keyword tracking or review replies. The Optimize trial needs no card; its length isn't stated. | CNo free plan. The trial needs no card but covers just 1 listing audit, 1 app profile and 10 keywords each for tracking and research, and the keyword database needs a paid plan. |
| Features | BStore analytics, keyword rank tracking and research, review replies with translation, category rank and featuring alerts, and from Boost competitors' downloads, revenue and SDKs. It covers the whole job, with tracking daily on Monitor and hourly from Optimize. | CListing drafts, rank tracking on both stores, a 60,000-keyword database, app revenue estimates, audits and AI icons. The basics are there, but the copilot writes 2 listings a month on Premium and 5 on Professional. |
| Ease of use | CNo rating on record. You connect your store accounts first, then pick keywords and competitors before the ASO side shows much. | CNo rating on record. It's a web app where you add apps and keywords before tracking tells you anything. |
| Platforms and integrations | CWeb only, with no desktop or phone app and no API on the listing. The named integrations are Apple Ads and Slack, beside the store accounts it reads from. | CWeb only, with no desktop or phone app, and no integrations or API on the listing. |
| Best for | store sales and downloads with keyword tracking on top | AI-drafted store listings for indie developers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Appfigures and GrowASO. How we grade
Price against what you get
Appfigures starts at $7.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. GrowASO starts at $12 a month and scores 2.0.
Appfigures scores higher and starts $4.01 a month lower. Of the other app store optimization tools on the chart, none scores higher than Appfigures for less, and 6 score higher than GrowASO for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Appfigures also covers reports.
- GrowASO also covers image generation.
At a glance
| Appfigures | GrowASO | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $7.99 per month, billed annually ($9.99 billed monthly) | $12 per month, billed annually ($19 billed monthly) |
| Free plan | Connect up to 5 apps and track their downloads, revenue, subscriptions, ad revenue, campaign spend and payouts. No keyword tracking or review replies. | None |
| Free trial | Free trial of the Optimize plan with no credit card; length not stated, and the account moves to the free plan after | Free trial with no card: 1 listing audit, 1 app intelligence profile and 10 keywords each for tracking and research |
| Web | ||
| Made by | Appfigures | GrowASO |
| Price read from | appfigures.com | growaso.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Appfigures
- Keyword tracking starts at Monitor, with daily updates; hourly updates start at Optimize.
- Each plan includes 5 connected apps; more cost $1.99 each, charged only while active.
- Competitor download and revenue estimates and paid keyword data start at Boost, $449.99 a month billed annually.
- Market research and SDK intelligence for the wider app market are separate Market Intelligence plans.
GrowASO
- AI output is capped each month: 2 copilot listings and 5 icons on Premium, 5 and 10 on Professional.
- The free trial covers only 1 listing audit, 1 app profile and 10 keywords for tracking and research; the keyword database needs a paid plan.
- Refunds are pro-rated within 7 days of purchase, less AI usage and payment processor fees.
- Done-for-you ASO work is a separate service from $99 a month, scoped and priced per project.
Key features
Appfigures
- Store analytics in one place
- Downloads, revenue, subscription KPIs, ad revenue, campaign spend and payouts for all of your apps across stores, with email reports from Connect.
- Keyword rank tracking
- Track rankings by country and store, updated daily on Monitor and hourly from Optimize, with alerts when a keyword's rank changes.
- Keyword research
- Keyword scores, ranked-keyword discovery and automatic keyword translation, with AI suggestions and competitors' keywords from Optimize.
- Review management
- Read and reply to reviews for your apps and competitors with translation, search and templates; replies are capped at 150 on Connect.
- Competitor intelligence
- From Boost, download and revenue estimates, audience demographics, installed SDKs, custom product pages and paid Apple Ads keywords for competitors.
- Category ranks and featuring
- Hourly category rankings in all countries and stores, with alerts when an app's rank moves or it is featured anywhere.
GrowASO
- AI ASO Copilot
- Researches competitors and keywords, then writes a title, subtitle, description and keyword field within store limits, including in languages other than English.
- Keyword rank tracking
- Track any number of keywords in any country on iOS and Android on paid plans, with on-demand refreshes and the top-ranking apps for each keyword.
- Keyword Ideas Database
- Over 60,000 keywords with traffic and difficulty estimates that can be filtered by range, with the top apps and their revenue estimates per keyword.
- App Intelligence profiles
- Look up any app's estimated monthly revenue and downloads, its ratings, screenshots and a summary of its user reviews.
- ASO Audit
- Scores a listing across its main ASO elements and returns a visibility score with a ranked list of fixes.
- AI app icon generator
- Generates store-ready icon variations for conversion testing; generated icons and listings may be used commercially, including for clients.
Plans
Appfigures
Free$0
5 connected apps with download, revenue, subscription, ad and payout tracking.
Connect$7.99
per month, billed annually ($9.99 billed monthly)
Adds email reports, hourly category ranks, featuring and rating tracking, and 150 review replies. No keyword tracking.
Monitor$35.99
per month for 100 keywords, billed annually ($44.99 monthly)
Keyword rank tracking updated daily, keyword scores and alerts, performance alerts to Slack, and unlimited review replies.
Optimize$119.99
per month for 500 keywords, billed annually ($149.99 monthly)
Hourly keyword updates, AI keyword suggestions, competitors' keywords and the Keyword Inspector for live search results.
Boost$449.99
per month for 1,000 keywords, billed annually ($599.99 monthly)
Adds premium competitors with download and revenue estimates, audience demographics, SDK data and competitors' Apple Ads keywords.
Amplify$999.99
per month for 2,500 keywords, billed annually ($1,399.99 monthly)
Everything in Boost with unlimited premium competitors.
GrowASO
Premium$12
per month, billed annually ($19 billed monthly)
2 AI copilot listings and 5 AI icons a month, unlimited audits, rank tracking and keyword research, on unlimited apps. $149 a year.
Professional$16
per month, billed annually ($24 billed monthly)
Everything in Premium with 5 AI copilot listings and 10 AI icons a month. $199 a year.
Ways to pay less
Appfigures
- Annual discount
About 20% off with annual billing
Appfigures' pricing page says annual billing saves about 20%: Optimize is $119.99 a month billed annually instead of $149.99 billed monthly.
GrowASO
- Annual discount
Save up to 35% with annual billing
The pricing page says annual billing saves 35%, or 12 months for the price of 8: Premium is $149 a year against $19 billed monthly.
Common questions
Which is cheaper, Appfigures or GrowASO?
As of Oct 23, 2026, Appfigures is cheaper to start with: $7.99 a month, against $12 a month for GrowASO. Appfigures starts at $7.99 per month, billed annually ($9.99 billed monthly), and GrowASO starts at $12 per month, billed annually ($19 billed monthly).
Which has a free plan, Appfigures or GrowASO?
As of Oct 23, 2026, only Appfigures has a free plan. GrowASO does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.