AppLaunchpad vs SplitMetrics (2026): which should you pick?
As of Oct 23, 2026, AppLaunchpad and SplitMetrics share a 2.2 GPA, both have a free plan, and AppLaunchpad starts cheaper, at $10 a month against $500 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
AppLaunchpad grades higher on value for money. SplitMetrics grades higher on the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
AppLaunchpad
Browser-based App Store and Google Play screenshot generator
SplitMetrics
Store page A/B testing and Apple Ads campaign automation
Which one is for you
Pick AppLaunchpad if
- Fits if you're making store screenshots yourself without a designer
- Works for apps released in several languages, since a set can be duplicated and its captions translated
Look elsewhere if
- Skip it if you need keyword research or rank tracking, as it only makes listing images
- Tight if you're staying free, because exports are limited and you get 10 templates against Pro's 1,000+
- Tight if you run lots of apps, since Pro stops at 100 projects and more means Enterprise through sales
- Watch out: it takes credit or debit cards only, with no PayPal or prepaid cards
Pick SplitMetrics if
- Fits if you want to test store creatives or a game concept before changing the live listing
- Works for teams spending up to $25,000 a month on Apple Ads who'd use the free Starter plan
Look elsewhere if
- Not for you if you want a price for A/B testing up front, as Optimize is only priced on a sales call
- Skip it if keyword tracking is what you need, as that's in App Radar, sold separately
- Pricey if you want competitors' Apple Ads data, as App Intelligence is $500 a month
- Tight if you're on Starter, which stops at $25,000 of monthly ad spend, 8 automations and 1 user
- Watch out: Acquire works with Apple Ads only; other ad channels are covered by managed services
How we grade them
| 2.2GPAAppLaunchpadFair | 2.2GPASplitMetricsFair | |
|---|---|---|
| Value for money | BPro is $10 a month billed annually ($15 monthly), right at this category's cheaper quarter, for unlimited exports, 1,000+ templates, AI caption translation and up to 100 projects. | DThe only published paid price is App Intelligence at $500 a month, about ten times where this category's dearer quarter starts. Optimize, the A/B testing product, has no published price and is sold after a call with sales. |
| Free plan and trial | CA free plan with the editor, 10 templates, 100 layouts, 70 fonts and resizing to every device size. Exports are limited, though, and the library is a small slice of Pro's. | BAcquire Starter is free with no time limit and no card: Apple Ads management up to $25,000 of monthly spend, 20,000 keywords, 8 automations and 1 user. The store testing product has no free plan or trial. |
| Features | CTemplates, current iPhone, iPad and Android frames, every store size from one design, localized sets and an AI caption translator on Pro. It does screenshots fully, but that's a smaller job: no keyword research or rank tracking. | CStore page A/B tests tracking 50 behavioral metrics, pre-launch concept tests in 15+ languages, Apple Ads campaigns with bid automation, and the Iris AI agent. Keyword tracking and listing tools sit in App Radar, a separate product, and Acquire covers Apple Ads only. |
| Ease of use | CNo rating on record. It's a design editor, so the work is building each screenshot set yourself, frame by frame. | CNo rating on record. Optimize is sold after a sales call and a test needs pages built and visitors sent to them; Acquire means connecting Apple Ads and setting up rules. |
| Platforms and integrations | CWeb only, with no desktop or phone app, and no integrations or API on the listing. | BWeb only, with no desktop or phone app. It connects to AppsFlyer, Adjust, Singular, Branch, RevenueCat, Apphud, Kochava and Tenjin for reporting. |
| Best for | making App Store and Google Play screenshots | testing store page designs before they go live |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AppLaunchpad and SplitMetrics. How we grade
Price against what you get
AppLaunchpad starts at $10 a month and scores 2.0 out of 4 on features, ease of use and platforms. SplitMetrics starts at $500 a month and scores 2.3.
SplitMetrics scores higher, and starts $490 a month higher: the question is whether the extra is worth that to you. Of the other app store optimization tools on the chart, 5 score higher than AppLaunchpad for less, and 10 score higher than SplitMetrics for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AppLaunchpad also covers templates.
- SplitMetrics also covers AI agents, reports, keyword research and a/B testing.
At a glance
| AppLaunchpad | SplitMetrics | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $10 per month, billed annually ($15 billed monthly) | $500 per month |
| Free plan | The drag-and-drop editor, 10 templates, 100+ graphics, 100 layouts and 70 fonts, and resizing to every device size, with limited exports. | Acquire Starter: manage up to $25,000 of monthly Apple Ads spend, 20,000 keywords, 8 active automations and 1 user, free with no time limit and no card. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Obvair Labs | SplitMetrics |
| Price read from | theapplaunchpad.com | splitmetrics.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AppLaunchpad
- It makes listing images only; there is no keyword research or rank tracking.
- The free plan limits exports and has a much smaller library of templates, fonts and graphics.
- Pro allows up to 100 projects; more needs the Enterprise plan through sales.
- Payment is by credit or debit card only; PayPal and prepaid cards are not accepted.
SplitMetrics
- Optimize, the A/B testing product, has no published price; it is sold after a call with sales.
- The free Starter plan stops at $25,000 of monthly ad spend, 8 automations and 1 user.
- Keyword tracking and store listing tools are in App Radar, a separate product with its own plans.
- Acquire works only with Apple Ads; other ad channels are covered by managed services.
Key features
AppLaunchpad
- Screenshot templates
- Start from ready-made screenshot designs: 10 on the free plan and more than 1,000 on Pro, with portrait, landscape and custom layouts.
- Current device frames
- Frames for recent iPhones, iPads and Android phones and tablets, which AppLaunchpad says it adds as new devices come out.
- Every store size at once
- A design is scaled automatically to all the screenshot sizes the App Store and Google Play ask for.
- Localized screenshots
- Duplicate a set for other languages and regions; Pro adds an AI translator for the captions.
- Graphics, fonts and backgrounds
- Backgrounds with colors, gradients, patterns or images, plus icons, illustrations and font styling, with a larger library on Pro.
- App Store Tracker
- A free page listing the top 100 iOS apps by category, country and chart, with review counts, ratings and release dates.
SplitMetrics
- Store page A/B testing
- Optimize builds pages that look like App Store or Google Play listings to test icons, screenshots and videos with real visitors, tracking 50 behavioral metrics.
- Pre-launch validation
- Test app and game concepts, creatives and metadata out of the store before spending on development or media, in 15+ languages.
- Apple Ads campaign manager
- Create and run campaigns for every Apple Ads placement, with custom metrics and views, bulk management and keyword discovery.
- Bid automation
- Rules for bid changes and smart alerts, with templates; Starter allows 8 active automations, and Enterprise adds unlimited automations and bid optimization tools.
- Iris AI agent
- An AI agent inside Acquire that audits Apple Ads campaigns, points out growth opportunities and gives budget guidance.
- Measurement integrations
- Connects with mobile measurement and subscription tools such as AppsFlyer, Adjust, Singular and RevenueCat for full-funnel reporting.
Plans
AppLaunchpad
Free$0
The editor with 10 templates, 100 layouts, 70 fonts and a small graphics library; exports are limited.
Pro$10
per month, billed annually ($15 billed monthly)
Unlimited exports, 1,000+ templates, 10K+ graphics, 700+ fonts, AI translation, brand assets, the mockup tools and up to 100 projects.
EnterpriseCustom
Up to 500 projects, arranged by contacting AppLaunchpad.
SplitMetrics
Acquire Starter$0
Apple Ads management for up to $25,000 of monthly ad spend: ads manager, keyword discovery, 8 automations, 1 user and 12 months of data.
App Intelligence$500
per month
Competitors' Apple Ads spend and growth, their storefront strategies and winning keywords, with advanced metrics.
Acquire EnterpriseCustom
Unlimited ad spend and automations, bid optimization, competitors' custom product pages, cohort reports and a customer success team.
OptimizeCustom
Store page A/B testing and pre-launch validation on simulated App Store and Google Play pages, sold after a call with sales.
Ways to pay less
AppLaunchpad
- Annual discount
A third off with annual billing
Pro is $120 a year ($10 a month) against $15 billed monthly. The page's toggle says Save 50%, a figure that matches its rupee prices.
SplitMetrics
No public discounts listed.
Common questions
Which is cheaper, AppLaunchpad or SplitMetrics?
As of Oct 23, 2026, AppLaunchpad is cheaper to start with: $10 a month, against $500 a month for SplitMetrics. AppLaunchpad starts at $10 per month, billed annually ($15 billed monthly), and SplitMetrics starts at $500 per month.
Which has a free plan, AppLaunchpad or SplitMetrics?
As of Oct 23, 2026, both AppLaunchpad and SplitMetrics have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.