The BigSpy Insider’s Guide
Everything we know about BigSpy in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
BigSpy
The Insider’s Guide
Ad library for researching competitor ads on 11 platforms
Every plan, grade, refund rule and rival among ad creative and reporting tools, read from BigSpy’s own pages.
Made by BigSpy.com · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from BigSpy’s own pages, its app-store listings and our grades. Every fact in it is on BigSpy’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 16 of the 39 other ad creative and reporting tools we grade
BigSpy is a searchable ad library that collects ads from Facebook, Instagram, Google Ads, YouTube, TikTok and other networks. Users search creatives, ad copy, advertiser pages and domains, save ads they want to follow, and run AI tools on videos. A free plan has small daily limits.
To get you started, here are 9 things to know about BigSpy, taken from its own pages and our grades.
You learn its filters and charts before the results make sense.
- 1
Best for searching competitor ads across 11 networks
BigSpy is an ad library for researching competitor ads across 11 platforms, with a free plan limited to Facebook.
- 2
Paid plans start at $49 a month
As its pricing page puts it: $49 per month, billed annually ($69 billed monthly).
- 3
There is a free plan
Facebook ads only, 10 searches a day, 5 video analyses a month, 3 Creative to AI Prompt runs a day and 20 tracked creatives.
- 4
It runs on Web
Web.
- 5
Ad creative search
Search ad creatives and ad copy with filters, including a visual and feature search whose daily cap rises with the plan.
- 6
Platform coverage
The site lists 11 ad platforms, among them Facebook, Instagram, Google Ads, YouTube, TikTok, X, Pinterest, Pangle and AppLovin.
- 7
Chart discovery
Popular, rising and new-creative charts for spotting what is gaining traction, available from the Growth plan up.
- 8
A 2.0 GPA, above 16 of 39
That is against the other ad creative and reporting tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace BigSpy you would be making a library of papers and sources to search. That is not a weekend's work, with an AI app builder or without one.
BigSpy at a glance
- Pricing
- Free plan, from $49 per month, billed annually ($69 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- BigSpy.com, since 2018
- Category
- Ad Creative & Reporting
- Our grade
- 2.0 GPA, fair
The report card
Best for searching competitor ads across 11 networks
BigSpy is an ad library for researching competitor ads across 11 platforms, with a free plan limited to Facebook. Starter is $49 a month on yearly billing, and each extra network sits on a dearer plan.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Starter is $49 a month billed yearly ($69 monthly), the middle of ad tools. Growth is $119, Scale $299 for 5 seats and Ultimate $399. |
| Free plan and trial | C | Free plan with Facebook ads only, 10 searches a day, 5 video analyses a month and 20 tracked creatives. You will hit those caps. |
| Features | C | Ad creative search, 11 platforms, chart discovery, advertiser research and AI creative tools. Instagram starts at Starter, Google, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate. |
| Ease of use | C | No store rating on record. You learn its filters and charts before the results make sense. |
| Platforms and integrations | C | A web app only. No integrations list, API or phone apps were found. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who BigSpy is for
- Fits if you research Facebook ads and can live with 10 searches a day
- Works for marketers who want one search across several ad networks
Who it is not for
- Tight if you stay free, since it is Facebook only with 10 searches a day
- Pricey if you need TikTok or Google ads, which start at Growth at $119
- Watch out: Pinterest, Yahoo and Unity need Ultimate at $399
- Watch out: only Scale has 5 seats, and paid plans renew automatically
- Watch out: AppLovin research is e-commerce only
Good to know
Good for
- E-commerce and app marketers collecting creative ideas from many ad networks
- Small teams that want a free plan to try before paying
Worth knowing
- The free plan covers Facebook only; Instagram starts at Starter, Google Ads, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate.
- AppLovin research is limited to e-commerce, and Starter access to it is described as limited-time.
- Scale has 5 seats; every other plan has 1 seat.
- Paid plans renew automatically; refund eligibility depends on a separate Refund Policy.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$49
A month to start. There is a free plan too
BigSpy has a free plan. Paid plans start at $49 per month, billed annually ($69 billed monthly).
Starter
$49
per month, billed annually ($69 billed monthly)
1 seat, Facebook and Instagram, unlimited searches, 50 downloads a day and 100 tracked creatives.
Growth
$119
per month, billed annually ($159 billed monthly)
1 seat, adds Google Ads, YouTube, TikTok, X and Pangle, chart discovery, 300 downloads a day and 500 tracked creatives.
Scale
$299
per month for 5 seats, billed annually ($399 billed monthly)
Growth features for 1 owner and 4 members, with Growth quotas applying to each seat.
Ultimate
$399
per month, billed annually ($499 billed monthly)
1 seat, all 11 platforms including Pinterest, Yahoo and Unity, 3,000 downloads a day and 1,000 tracked creatives.
The free plan
Facebook ads only, 10 searches a day, 5 video analyses a month, 3 Creative to AI Prompt runs a day and 20 tracked creatives.
Read from bigspy.com on Nov 12, 2026.
Ways to pay less
Annual discount
Yearly billing saves $240 to $1,200 a year
The pricing page shows each paid plan cheaper billed yearly, for example Starter at $49 a month against $69 monthly, saving $240 a year.
Stated on bigspy.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Ad library for researching competitor ads on 11 platforms. Here is what it does, as its own site describes it, and what it covers: AI features, research, ad creative.
Instagram starts at Starter, Google, YouTube and TikTok at Growth, and Pinterest, Yahoo and Unity at Ultimate.
- Ad creative search
- Search ad creatives and ad copy with filters, including a visual and feature search whose daily cap rises with the plan.
- Platform coverage
- The site lists 11 ad platforms, among them Facebook, Instagram, Google Ads, YouTube, TikTok, X, Pinterest, Pangle and AppLovin.
- Chart discovery
- Popular, rising and new-creative charts for spotting what is gaining traction, available from the Growth plan up.
- Entity and domain research
- Look up ad pages and domains, follow them, and review the ads and advertisers behind an e-commerce domain.
- AI creative tools
- Video Analysis and Creative to AI Prompt are included with monthly or daily quotas on every plan, the free one included.
Where it runs
- Web
What it works with
Its own pages name no integrations.
BigSpy is made by BigSpy.com, and has been around since 2018.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
16/39
Other ad creative and reporting tools it is graded above
BigSpy's GPA of 2.0 is higher than 16 of the 39 other ad creative and reporting tools we grade, and level with 8.
Its paid plans start at $49 a month, against a middle price of $49 for the category: 14 of the 32 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 13 tools score higher and cost less.
Each grade against the category
Every bar is all 40 ad creative and reporting tools we grade, cut by the letter each got. BigSpy’s own letter is outlined.
- CValue for moneyAbove 9 of 39
- CFree plan and trialAbove 20 of 39
- CFeaturesAbove 0 of 39
- CEase of useAbove 0 of 39
- CPlatforms and integrationsAbove 0 of 39
Price against what you get
Each dot is one of 33 ad creative and reporting tools. Further left costs less; higher up scores better on features, ease of use and platforms. BigSpy is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace BigSpy you would be making a library of papers and sources to search. That is not a weekend's work, with an AI app builder or without one.
It costs $588 a year.
What you could not
- A library of papers and sources to search.
- Ad images and videos made to each network's sizes.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. BigSpy’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
AdSpy, PowerAdSpy, Minea, Foreplay and SocialPeta
The 5 tools BigSpy is most often weighed against, with where each one differs from it.
- 1.6GPA
AdSpy
From $149/mo
Searchable database of Facebook and Instagram ads.
- BigSpy has a free plan. AdSpy does not.
- 2.0GPA
PowerAdSpy
Free trial · from $27/mo
Ad spy tool covering up to 11 social and display ad networks.
- BigSpy has a free plan. PowerAdSpy does not, though it has a free trial.
- 1.6GPA
Minea
From $49/mo
Ad spy and product research tool for dropshippers.
- BigSpy has a free plan. Minea does not.
- Only Minea lists a browser extension.
- BigSpy also covers ad creative.
- 2.0GPA
Foreplay
Free trial · from $49/mo
Save, search and track competitors' ads, and report on your own.
- BigSpy has a free plan. Foreplay does not, though it has a free trial.
- Only Foreplay lists iOS and Android apps.
- Only Foreplay lists a browser extension.
- 1.8GPA
SocialPeta
Free trial
Ad intelligence for game, app and e-commerce advertisers.
- BigSpy has a free plan. SocialPeta does not, though it has a free trial.
- BigSpy also covers ad creative.
- SocialPeta also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is BigSpy free?
BigSpy has a free plan. Facebook ads only, 10 searches a day, 5 video analyses a month, 3 Creative to AI Prompt runs a day and 20 tracked creatives.
How much does BigSpy cost?
BigSpy lists 4 plans. Starter: $49 per month, billed annually ($69 billed monthly).
What platforms does BigSpy work on?
BigSpy is available on Web.
Does BigSpy offer any discounts?
BigSpy publicly lists the following: Yearly billing saves $240 to $1,200 a year.
Does BigSpy have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. BigSpy is listed for Web.
Does BigSpy have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. BigSpy is listed for Web.
Is BigSpy open source?
BigSpy is not described as open source on its own site, as read on Nov 12, 2026.
Who makes BigSpy?
BigSpy is made by BigSpy.com. It dates from 2018.
What are the alternatives to BigSpy?
The closest alternatives to BigSpy in our directory are AdSpy, PowerAdSpy, Minea, Foreplay and SocialPeta.
How does BigSpy compare with other ad creative and reporting tools?
BigSpy's GPA of 2.0 is higher than 16 of the 39 other ad creative and reporting tools we grade, and level with 8.
Is BigSpy good value for money?
ToolGPA grades BigSpy C for value for money. On features, ease of use and platforms it scores 2.0 out of 4.
Could I make my own version of BigSpy?
To replace BigSpy you would be making a library of papers and sources to search.
Where this guide comes from
The prices, plans, platforms and features were read from BigSpy’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from BigSpy's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by BigSpy.com. Prices change, so check bigspy.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- BigSpy, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/bigspy
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "BigSpy: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/bigspy
Know someone choosing between ad creative and reporting tools?
Send them this guide: toolgpa.com/tools/bigspy/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded ad creative and reporting tools after BigSpy, each with an Insider's Guide of its own.
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- Atria Insider's GuideMeta and TikTok ad library, ad reports and AI ad ideas in one place2.4 GPA
- Creatify Insider's GuideAI video ads with AI actors, made from a product link2.4 GPA
- Madgicx Insider's GuideAI optimization, automation and reports for Meta ad accounts2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what BigSpy’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. BigSpy is a trademark of its owner, and this guide is not made, paid for or approved by BigSpy.com. Prices and plans change: check bigspy.com before you buy.