The BrandMentions Insider’s Guide
Everything we know about BrandMentions in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
BrandMentions
The Insider’s Guide
Web and social mention monitoring with alerts and AI sentiment
Every plan, grade, refund rule and rival among link building tools, read from BrandMentions’s own pages.
Made by GESKIMO SRL · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from BrandMentions’s own pages, its app-store listings and our grades. Every fact in it is on BrandMentions’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 13 of the 50 other link building tools we grade
BrandMentions is a web and social listening tool that finds where a brand, product, competitor or topic is mentioned online: social networks, news, blogs, forums, review sites, and names spoken in videos and podcasts. It sends alerts for new mentions and new links, scores sentiment with AI and turns the results into reports. Plans are priced by keywords tracked and mentions collected each month.
To get you started, here are 9 things to know about BrandMentions, taken from its own pages and our grades.
You set up projects and keywords and tune alerts before the feed is useful, and reports and sentiment rules add more to learn.
- 1
Best for spotting new brand mentions and links
BrandMentions watches the web, social media, news, forums and names spoken in videos and podcasts, and alerts you to new mentions and links.
- 2
Paid plans start at $79 a month
As its pricing page puts it: $79 per month for 5 keywords, billed annually ($99 billed quarterly).
- 3
You can try it first
7-day free trial with access to the main features
- 4
It runs on Web
Web.
- 5
Web and social monitoring
Collects public mentions from social networks, video sites, forums, news, blogs, websites and review sites, plus brand names spoken in videos and podcasts.
- 6
Mention and new-link alerts
Email alerts for new mentions and new links, and Flash Alerts written as plain-language rules. Updates run daily on Starter, hourly on Pro and in real time from Expert.
- 7
AI sentiment and analysis
Sentiment built on large language models, with 12+ emotions and custom rules. Multilingual sentiment and the AI Assistant start at Pro.
- 8
A 2.0 GPA, above 13 of 50
That is against the other link building tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Your call
You could make the core of BrandMentions for yourself: reports.
BrandMentions at a glance
- Pricing
- Free trial, from $79 per month for 5 keywords, billed annually ($99 billed quarterly)
- Free plan
- No
- Free trial
- 7-day free trial with access to the main features
- Runs on
- Web
- Made by
- GESKIMO SRL, since 2015
- Category
- Backlinks & Link Building
- Our grade
- 2.0 GPA, fair
The report card
Best for spotting new brand mentions and links
BrandMentions watches the web, social media, news, forums and names spoken in videos and podcasts, and alerts you to new mentions and links. It's monitoring rather than link building, there's no free plan, and Starter's 5 keywords with daily updates can't be paid for month to month.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Starter is $79 a month billed annually for 5 keywords and 5,000 mentions, inside this category's usual range. You can't pay month to month, though: the shortest term is quarterly at $99 a month, and hourly updates need Pro at $249. |
| Free plan and trial | C | No free plan, just a 7-day free trial with the main features. Enough to see what it catches for your brand, not enough to live on. |
| Features | C | Web, social, news, review sites and spoken mentions, alerts for new mentions and links, AI sentiment, competitor comparisons and reports. The gaps: Starter updates daily on 5 keywords, Boolean search waits for Expert and the API for Enterprise. |
| Ease of use | C | No rating on record. You set up projects and keywords and tune alerts before the feed is useful, and reports and sentiment rules add more to learn. |
| Platforms and integrations | C | Web only, with Slack as the one named integration. The API comes only with Enterprise, from $1,099 a month billed annually. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who BrandMentions is for
- Fits if you want to know when your brand, or a new link to it, shows up online
- Works for PR and marketing teams tracking sentiment and share of voice against rivals
Who it is not for
- Tight if you track more than 5 keywords or need faster than daily updates, as hourly starts at Pro ($249 a month billed annually)
- Pricey if you pay short-term: Starter's shortest term is quarterly, at $99 a month
- Not for you if you want a long look first, as there's no free plan, only a 7-day trial
- Watch out: Boolean search and white-label reports start at Expert, and the API at Enterprise from $1,099
- Skip it if you want help winning links, as it monitors and does no outreach
Good to know
Good for
- PR and marketing teams watching what is said about a brand online
- Finding new mentions and links of a brand soon after they appear
- Agencies sending branded monitoring reports to clients
Worth knowing
- There is no free plan, only a 7-day trial; Starter's shortest billing term is quarterly, at $99 a month.
- Starter tracks 5 keywords with daily updates; hourly updates start at Pro and real-time updates at Expert.
- White-label reports and Boolean search start at Expert; the API and up to 10 years of history come only with Enterprise.
- BrandMentions calls itself monitoring software, not a link-building service, and it does not sell links or placements.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$79
A month to start
BrandMentions is a paid product with a free trial, starting at $79 per month for 5 keywords, billed annually ($99 billed quarterly).
Enough to see what it catches for your brand, not enough to live on.
Starter
$79
per month for 5 keywords, billed annually ($99 billed quarterly)
5,000 mentions a month, 3 projects, 1 user, daily updates, basic AI sentiment and 3 months of data retention.
Pro
$249
per month for 20 keywords, billed annually ($299 billed monthly)
30,000 mentions a month, 10 projects, 2 users, hourly updates, multilingual AI sentiment, standard reports and the AI Assistant.
Expert
$399
per month for 50 keywords, billed annually ($499 billed monthly)
75,000 mentions a month, 50 projects, 10 users, real-time updates, audience demographics, white-label reports and Boolean search.
Enterprise
$1,099
per month and up, billed annually ($1,299 billed monthly)
Custom keyword, mention and user limits, unlimited projects, the API, full historical data and a success manager. Booked through a demo.
Trying it first
7-day free trial with access to the main features
Read from brandmentions.com on Oct 23, 2026.
Ways to pay less
Annual discount
Up to 3 months free with annual billing
BrandMentions' pricing page lists annual billing at up to 3 months free: Pro is $249 a month billed annually instead of $299 billed monthly.
Stated on brandmentions.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Web and social mention monitoring with alerts and AI sentiment. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports.
Web, social, news, review sites and spoken mentions, alerts for new mentions and links, AI sentiment, competitor comparisons and reports.
- Web and social monitoring
- Collects public mentions from social networks, video sites, forums, news, blogs, websites and review sites, plus brand names spoken in videos and podcasts.
- Mention and new-link alerts
- Email alerts for new mentions and new links, and Flash Alerts written as plain-language rules. Updates run daily on Starter, hourly on Pro and in real time from Expert.
- AI sentiment and analysis
- Sentiment built on large language models, with 12+ emotions and custom rules. Multilingual sentiment and the AI Assistant start at Pro.
- Competitor tracking
- Track rivals as keywords and compare volume, reach, share of voice and sentiment across projects, competitors and time periods.
- Reports
- AI-written reports exported as PDF or editable PowerPoint, on a schedule or on demand. White-label reports start at Expert.
- API
- A REST API with webhook-style callbacks for new mentions, included on Enterprise plans.
Where it runs
- Web
What it works with
- Slack
BrandMentions is made by GESKIMO SRL, and has been around since 2015.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
13/50
Other link building tools it is graded above
BrandMentions's GPA of 2.0 is higher than 13 of the 50 other link building tools we grade, and level with 12.
Its paid plans start at $79 a month, against a middle price of $49 for the category: 27 of the 41 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 18 tools score higher and cost less.
Each grade against the category
Every bar is all 51 link building tools we grade, cut by the letter each got. BrandMentions’s own letter is outlined.
- CValue for moneyAbove 8 of 50
- CFree plan and trialAbove 20 of 50
- CFeaturesAbove 4 of 50
- CEase of useAbove 0 of 50
- CPlatforms and integrationsAbove 0 of 50
Price against what you get
Each dot is one of 45 link building tools. Further left costs less; higher up scores better on features, ease of use and platforms. BrandMentions is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Your call
You could make the core of BrandMentions for yourself: reports.
What you would give up is listed below. Whether that is worth the price is your call. It costs $948 a year.
What you could make
- Reports: an app builder makes this well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- It plugs into other products, Slack among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. BrandMentions’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Brand24, Semrush AI PR Toolkit, Linkody, Semrush and Ahrefs
The 5 tools BrandMentions is most often weighed against, with where each one differs from it.
- 2.2GPA
Brand24
Free trial · from $199/mo
Social listening across social networks, news, blogs and podcasts.
- Only Brand24 lists iOS and Android apps.
- 1.8GPA
Semrush AI PR Toolkit
Free trial · from $149/mo
Media database, pitching and monitoring, formerly Prowly.
- Semrush AI PR Toolkit also covers link outreach.
- 2.6GPA
Linkody
Free trial · from $11.20/mo
Backlink monitor that alerts you when links are gained or lost.
- Linkody also covers backlink analysis.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Semrush has a free plan. BrandMentions does not, though it has a free trial.
- Semrush also covers keyword research, rank tracking, site audit and backlink analysis.
- 2.0GPA
Ahrefs
Free plan · from $29/mo
SEO toolset for backlinks, keyword research, audits and rank tracking.
- Ahrefs has a free plan. BrandMentions does not, though it has a free trial.
- Only Ahrefs lists a browser extension.
- BrandMentions also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is BrandMentions free?
No, BrandMentions is a paid product, but you can try it first. 7-day free trial with access to the main features.
How much does BrandMentions cost?
BrandMentions lists 4 plans. Starter: $79 per month for 5 keywords, billed annually ($99 billed quarterly).
What platforms does BrandMentions work on?
BrandMentions is available on Web.
Does BrandMentions offer any discounts?
BrandMentions publicly lists the following: Up to 3 months free with annual billing.
Does BrandMentions have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. BrandMentions is listed for Web.
Does BrandMentions have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. BrandMentions is listed for Web.
Is BrandMentions open source?
BrandMentions is not described as open source on its own site, as read on Oct 23, 2026.
Does BrandMentions have an API?
Yes. BrandMentions offers a public API, according to its own site.
What does BrandMentions integrate with?
BrandMentions's listing names Slack. A listing names up to eight integrations, so it may connect to more.
Who makes BrandMentions?
BrandMentions is made by GESKIMO SRL. It dates from 2015.
What are the alternatives to BrandMentions?
The closest alternatives to BrandMentions in our directory are Brand24, Semrush AI PR Toolkit, Linkody, Semrush and Ahrefs.
How does BrandMentions compare with other link building tools?
BrandMentions's GPA of 2.0 is higher than 13 of the 50 other link building tools we grade, and level with 12.
Is BrandMentions good value for money?
ToolGPA grades BrandMentions C for value for money. On features, ease of use and platforms it scores 2.0 out of 4.
Could I make my own version of BrandMentions?
You could make the core of BrandMentions for yourself: reports. What you would give up is listed below.
Where this guide comes from
The prices, plans, platforms and features were read from BrandMentions’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from BrandMentions' own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by GESKIMO SRL. Prices change, so check brandmentions.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- BrandMentions, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/brandmentions
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "BrandMentions: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/brandmentions
Know someone choosing between link building tools?
Send them this guide: toolgpa.com/tools/brandmentions/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded link building tools after BrandMentions, each with an Insider's Guide of its own.
- Backlinks & Link Building Insider's GuideEvery one of the 51 link building tools we grade, compared
- LinkCheck Insider's GuideFree backlink monitor for up to 5,000 links you import3.0 GPA
- HARO Insider's GuideFree email digest of journalist requests for expert sources2.8 GPA
- Internal Link Juicer Insider's GuideWordPress plugin that builds internal links from your keywords2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what BrandMentions’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. BrandMentions is a trademark of its owner, and this guide is not made, paid for or approved by GESKIMO SRL. Prices and plans change: check brandmentions.com before you buy.