The Dataslayer Insider’s Guide
Everything we know about Dataslayer in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Dataslayer
The Insider’s Guide
Sends marketing data to Sheets, BI tools and AI assistants
Every plan, grade, refund rule and rival among marketing reporting and call tracking tools, read from Dataslayer’s own pages.
Made by Dataslayer · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Dataslayer’s own pages, its app-store listings and our grades. Every fact in it is on Dataslayer’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 17 of the 40 other marketing reporting and call tracking tools we grade
Dataslayer pulls data from ad, analytics, e-commerce and CRM platforms and delivers it to spreadsheets, dashboards, data warehouses and AI assistants on a schedule. Plans are sized by connectors, users and accounts per connector, and a destination is chosen with each plan. The vendor lists 60+ connectors and says it supports migration from Supermetrics.
To get you started, here are 9 things to know about Dataslayer, taken from its own pages and our grades.
You connect each account and build the report.
- 1
Best for ad data in Google Sheets and Looker Studio
Dataslayer pulls data from 60+ ad, analytics and store platforms to spreadsheets, dashboards, warehouses and AI assistants.
- 2
Paid plans start at $35 a month
As its pricing page puts it: $35 per month, billed annually ($39 billed monthly).
- 3
There is a free plan
Free plan, no payment required: 1 connector, 1 user, 1 account and 1 manual refresh a day, sent to one core destination.
- 4
It runs on Web
Web.
- 5
Connectors
The pricing page lists connectors for Google Ads, Google Analytics 4, Facebook Ads, LinkedIn Ads, TikTok Ads, Amazon Ads, Shopify, HubSpot, Klaviyo and Search Console, among others.
- 6
Destinations
Data can be sent to Google Sheets, Excel, Looker Studio and Power BI, or to BigQuery, Snowflake, Redshift, S3, Azure SQL, Google Cloud Storage and an API Query Manager.
- 7
Scheduled refresh
Starter refreshes daily, Advanced and Pro hourly, and Pro and Business also allow custom hours.
- 8
A 2.2 GPA, above 17 of 40
That is against the other marketing reporting and call tracking tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Dataslayer you would be making a spreadsheet engine with its formulas. That is not a weekend's work, with an AI app builder or without one.
Dataslayer at a glance
- Pricing
- Free plan, from $35 per month, billed annually ($39 billed monthly)
- Free plan
- Yes
- Free trial
- 15-day free trial of all features, no credit card required
- Runs on
- Web
- Made by
- Dataslayer
- Category
- Marketing Reports & Call Tracking
- Our grade
- 2.2 GPA, fair
The report card
Best for ad data in Google Sheets and Looker Studio
Dataslayer pulls data from 60+ ad, analytics and store platforms to spreadsheets, dashboards, warehouses and AI assistants. There's a free plan with 1 connector and a 15-day trial, and paid plans from $35 a month. Each plan includes one destination, and blending and AI sit on Advanced at $115.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $35 a month on annual billing, just above this category's cheaper quarter at $30. Advanced is $115 and Pro $345. |
| Free plan and trial | C | A free plan with 1 connector, 1 user, 1 account and a manual refresh once a day, plus a 15-day trial with no card. |
| Features | C | 60+ connectors and many destinations. Data blending, AI Insights and MCP need Advanced; row limits apply to warehouses. |
| Ease of use | C | No store rating on record. You connect each account and build the report. |
| Platforms and integrations | B | Web only, with Sheets, Excel, Looker Studio, Power BI, warehouses and AI assistants as destinations. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Dataslayer is for
- Fits if you report from Google Sheets or Looker Studio
- Works for small teams that want to try a connector tool free first
Who it is not for
- Tight if you stay free: 1 connector, 1 account and a single manual refresh a day
- Watch out: each paid plan includes one destination, and more are bought separately
- Skip it if you need blending or the MCP on Starter, as both need Advanced at $115
- Watch out: enterprise destinations cap rows at 5,000 a month on Starter
- Pricey if you need hourly refresh, which starts on Advanced
Good to know
Good for
- Agencies and PPC teams that report from Google Sheets or Looker Studio
- Teams that want ad data available to Claude or ChatGPT
- Small teams trying a connector tool on a free plan
Worth knowing
- The Free plan is limited to 1 connector, 1 user and a manual daily refresh.
- Each paid plan includes one destination; extra destinations are bought separately, with a 10% bundle discount for 2 and 15% for 3 or more.
- Row limits apply only to enterprise destinations (warehouses and the API Query Manager): 5,000 a month on Starter, 100,000 on Advanced and 2 million on Pro.
- Data blending, AI Insights and the MCP connection need Advanced or higher; Starter has none of them.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$35
A month to start. There is a free plan too
Dataslayer has a free plan. Paid plans start at $35 per month, billed annually ($39 billed monthly).
Free
$0
1 connector, 1 user, 1 account and a manual daily refresh, to one core destination (Google Sheets, Excel, Looker Studio or Power BI).
Starter
$35
per month, billed annually ($39 billed monthly), with 1 destination
3 connectors, 1 user, 3 accounts per connector, daily refresh and 5,000 monthly rows in enterprise destinations.
Advanced
$115
per month, billed annually ($139 billed monthly), with 1 destination
7 connectors, 10 users, 50 accounts per connector, hourly refresh, 100,000 monthly enterprise rows, data blending and AI Insights.
Pro
$345
per month, billed annually ($419 billed monthly), with 1 destination
10 connectors, unlimited users, 100 accounts per connector, hourly or custom refresh, 2 million monthly enterprise rows and a dedicated account manager.
Business
Custom
Custom connectors, users, accounts and destinations, with dedicated onboarding. Sold through a quote.
The free plan
Free plan, no payment required: 1 connector, 1 user, 1 account and 1 manual refresh a day, sent to one core destination.
Trying it first
15-day free trial of all features, no credit card required
Read from dataslayer.ai on Nov 12, 2026.
Ways to pay less
Annual discount
About 20% off with annual billing
The vendor says annual billing costs about 20% less than monthly, and that destination bundles stack with it.
Stated on dataslayer.aiOther savings
Bundle discount on destinations
Buying 2 destinations together takes 10% off and 3 or more takes 15% off, on top of the annual saving.
Stated on dataslayer.ai
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Sends marketing data to Sheets, BI tools and AI assistants. Here is what it does, as its own site describes it, and what it covers: AI features, spreadsheets, reports, dashboards.
Data blending, AI Insights and MCP need Advanced; row limits apply to warehouses.
- Connectors
- The pricing page lists connectors for Google Ads, Google Analytics 4, Facebook Ads, LinkedIn Ads, TikTok Ads, Amazon Ads, Shopify, HubSpot, Klaviyo and Search Console, among others.
- Destinations
- Data can be sent to Google Sheets, Excel, Looker Studio and Power BI, or to BigQuery, Snowflake, Redshift, S3, Azure SQL, Google Cloud Storage and an API Query Manager.
- Scheduled refresh
- Starter refreshes daily, Advanced and Pro hourly, and Pro and Business also allow custom hours.
- Data blending
- Advanced and higher plans can combine data from several sources into one dataset.
- AI access
- Advanced and higher plans include an MCP connection, a custom GPT and AI alerts, with a message limit per day on the lower tiers.
- Supermetrics import
- All paid plans list a way to import existing queries from Supermetrics.
Where it runs
- Web
What it works with
- Google Ads
- Google Analytics 4
- Facebook Ads
- LinkedIn Ads
- TikTok Ads
- Shopify
- HubSpot
- Klaviyo
Dataslayer is made by Dataslayer.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
17/40
Other marketing reporting and call tracking tools it is graded above
Dataslayer's GPA of 2.2 is higher than 17 of the 40 other marketing reporting and call tracking tools we grade, and level with 9.
It stands best on platforms and integrations (B, above 4 of 40) and worst on features (C, above 0).
Its paid plans start at $35 a month, against a middle price of $63.50 for the category: 10 of the 31 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 41 marketing reporting and call tracking tools we grade, cut by the letter each got. Dataslayer’s own letter is outlined.
- CValue for moneyAbove 8 of 40
- CFree plan and trialAbove 17 of 40
- CFeaturesAbove 0 of 40
- CEase of useAbove 0 of 40
- BPlatforms and integrationsAbove 4 of 40
Price against what you get
Each dot is one of 32 marketing reporting and call tracking tools. Further left costs less; higher up scores better on features, ease of use and platforms. Dataslayer is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Dataslayer you would be making a spreadsheet engine with its formulas. That is not a weekend's work, with an AI app builder or without one.
It costs $420 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- A spreadsheet engine with its formulas.
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Google Ads, Google Analytics 4 and Facebook Ads among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Dataslayer’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Supermetrics, Windsor.ai, Funnel, Improvado and Porter Metrics
The 5 tools Dataslayer is most often weighed against, with where each one differs from it.
- 2.2GPA
Supermetrics
Free trial · from $44/mo
Marketing data connectors for sheets, BI tools and AI chats.
- Dataslayer has a free plan. Supermetrics does not, though it has a free trial.
- Dataslayer also covers spreadsheets.
- 2.4GPA
Windsor.ai
Free plan · from $19/mo
Marketing data connectors for BI tools, sheets and AI.
- Dataslayer also covers spreadsheets.
- 2.2GPA
Funnel
Free trial · from $300/mo
Marketing data hub that feeds dashboards, warehouses and AI.
- Dataslayer has a free plan. Funnel does not, though it has a free trial.
- Dataslayer also covers spreadsheets.
- 1.8GPA
Improvado
From $100/mo
Marketing data platform with an AI layer and governance.
- Dataslayer has a free plan. Improvado does not.
- Dataslayer also covers spreadsheets.
- 2.4GPA
Porter Metrics
Free plan · from $12.50/mo
Marketing data connectors priced per connected account.
- Dataslayer also covers spreadsheets.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Dataslayer free?
Dataslayer has a free plan. Free plan, no payment required: 1 connector, 1 user, 1 account and 1 manual refresh a day, sent to one core destination.
How much does Dataslayer cost?
Dataslayer lists 5 plans. Free: $0.
What platforms does Dataslayer work on?
Dataslayer is available on Web.
Does Dataslayer offer any discounts?
Dataslayer publicly lists the following: About 20% off with annual billing; Bundle discount on destinations.
Does Dataslayer have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Dataslayer is listed for Web.
Does Dataslayer have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Dataslayer is listed for Web.
Is Dataslayer open source?
Dataslayer is not described as open source on its own site, as read on Nov 12, 2026.
What does Dataslayer integrate with?
Dataslayer's listing names Google Ads, Google Analytics 4, Facebook Ads, LinkedIn Ads, TikTok Ads, Shopify, HubSpot and Klaviyo.
Does Dataslayer have a free trial?
Yes. 15-day free trial of all features, no credit card required.
Who makes Dataslayer?
Dataslayer is made by a company of the same name.
What are the alternatives to Dataslayer?
The closest alternatives to Dataslayer in our directory are Supermetrics, Windsor.ai, Funnel, Improvado and Porter Metrics.
How does Dataslayer compare with other marketing reporting and call tracking tools?
Dataslayer's GPA of 2.2 is higher than 17 of the 40 other marketing reporting and call tracking tools we grade, and level with 9.
Is Dataslayer good value for money?
ToolGPA grades Dataslayer C for value for money. Its paid plans start at $35 a month, against a middle price of $63.50 for the category: 10 of the 31 others that charge start lower.
Could I make my own version of Dataslayer?
To replace Dataslayer you would be making a spreadsheet engine with its formulas.
Where this guide comes from
The prices, plans, platforms and features were read from Dataslayer’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Dataslayer's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Dataslayer. Prices change, so check dataslayer.ai before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Dataslayer, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/dataslayer
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Dataslayer: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/dataslayer
Know someone choosing between marketing reporting and call tracking tools?
Send them this guide: toolgpa.com/tools/dataslayer/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded marketing reporting and call tracking tools after Dataslayer, each with an Insider's Guide of its own.
- Marketing Reports & Call Tracking Insider's GuideEvery one of the 41 marketing reporting and call tracking tools we grade, compared
- Data Studio Insider's GuideGoogle's free report and dashboard builder, formerly Looker Studio3.0 GPA
- AgencyAnalytics Insider's GuideWhite-labeled client reporting dashboards for marketing agencies2.6 GPA
- CallRail Insider's GuideCall tracking and attribution that ties phone leads to campaigns2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Dataslayer’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Dataslayer is a trademark of its owner, and this guide is not made, paid for or approved by Dataslayer. Prices and plans change: check dataslayer.ai before you buy.