The Dukaan Insider’s Guide
Everything we know about Dukaan in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Dukaan
The Insider’s Guide
Online store builder for Indian sellers with per-order service fees
Every plan, grade, refund rule and rival among online store builders, read from Dukaan’s own pages.
Made by Dukaan · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Dukaan’s own pages, its app-store listings and our grades. Every fact in it is on Dukaan’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 74 of the 80 other online store builders we grade
Dukaan is a hosted store builder from India. Sellers set up a catalog, checkout, delivery areas and orders from one dashboard, with AI help for product descriptions and images. The Free plan has no subscription but takes a service fee on each order, and paid yearly plans lower that fee.
To get you started, here are 9 things to know about Dukaan, taken from its own pages and our grades.
You still build the store, pick a theme and connect payments and shipping.
- 1
Best for small Indian sellers starting with a free store
Dukaan is a store builder for Indian sellers with a free plan that takes a 4.99% fee on every order.
- 2
Paid plans start at about $2.19 a month
As its pricing page puts it: ₹2,500 per year, regular price (Free plan has a 4.99% order fee).
- 3
There is a free plan
1 store, 1 staff account, 1 warehouse and unlimited products, with a 4.99% service fee per order.
- 4
It runs on Web
Web.
- 5
Catalog and checkout
Products with variants and stock levels, CSV import, custom checkout fields, online payments through a supported provider or cash on delivery.
- 6
Orders and delivery
Manages order status, customer details and invoices, with delivery areas and charges set from the dashboard.
- 7
AI writing and images
Drafts product descriptions, category suggestions, SEO titles and images; the site says AI usage limits apply.
- 8
A 2.6 GPA, above 74 of 80
That is against the other online store builders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Dukaan you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
Dukaan at a glance
- Pricing
- Free plan, from ₹2,500 per year, regular price (Free plan has a 4.99% order fee)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Dukaan
- Category
- Online Store Builders
- Our grade
- 2.6 GPA, good
The report card
Best for small Indian sellers starting with a free store
Dukaan is a store builder for Indian sellers with a free plan that takes a 4.99% fee on every order. Paid plans cost ₹2,500 to ₹50,000 a year, and every plan keeps charging a per-order fee, falling to 0.99%.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Starter is ₹2,500 a year, far under the category's monthly prices. But every plan also takes an order fee, 3.99% on Starter, so the real cost grows with sales. |
| Free plan and trial | B | The free plan has 1 store, unlimited products and 7 themes, and one seller could run on it. The cost is a 4.99% fee per order. |
| Features | C | Catalog, checkout, orders, delivery and AI writing tools. A custom domain needs Starter, digital products need Growth and marketplace tools need Infinity. |
| Ease of use | C | No rating on record. You still build the store, pick a theme and connect payments and shipping. |
| Platforms and integrations | B | Web store builder with a REST API and webhooks. No desktop apps listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Dukaan is for
- Fits if you sell in rupees and want to start without paying
- Works for sellers who'd rather pay a percentage than a monthly fee
Who it is not for
- Skip it if you sell outside India or in other currencies, as the fee model suits INR sales
- Tight if you want a custom domain on the free plan: it starts on Starter
- Pricey if sales are large: the fee runs up to ₹200 an order even on paid plans
- Watch out: paid plans have no trial, and payment and shipping providers may charge extra
Good to know
Good for
- Small sellers in India starting a store without a monthly subscription
- Sellers who sell through WhatsApp and want a storefront link
- Businesses that want one dashboard for catalog, orders and delivery
Worth knowing
- Every plan charges a per-order service fee (4.99% on Free down to 0.99% on Infinity), capped at ₹200 per order.
- Fees do not apply to manual orders or to non-India and non-INR stores, so the model suits Indian-rupee sales.
- Paid plans have no free trial, and payment, shipping and messaging providers may charge separately.
- Prices are shown in Indian rupees; the monthly price behind the Monthly toggle was not readable.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
~$2.19
A month to start. There is a free plan too
Dukaan has a free plan. Paid plans start at ₹2,500 per year, regular price (Free plan has a 4.99% order fee).
Free
₹0
1 store, unlimited products, 7 themes, abandoned-cart recovery and a 4.99% service fee per order.
Starter
₹2,500
per year, billed once; monthly price not shown
Adds a custom domain, blogs, 2 staff accounts and a 3.99% order fee. Diwali offer: ₹1,999 through 15 Nov 2026.
Growth
₹8,000
per year, billed once; monthly price not shown
3 stores, all 17 themes, digital products, loyalty and 1.99% order fee. Diwali offer: ₹5,999 through 15 Nov 2026.
Infinity
₹50,000
per year, billed once; monthly price not shown
10 stores, multi-vendor marketplace tools, 20 staff accounts and a 0.99% order fee. Diwali offer: ₹39,999 through 15 Nov 2026.
Enterprise
Custom
For custom requirements; sold through sales.
The free plan
1 store, 1 staff account, 1 warehouse and unlimited products, with a 4.99% service fee per order.
Read from mydukaan.io on Nov 13, 2026.
Ways to pay less
Other savings
Diwali yearly prices through 15 Nov 2026
Yearly plans are discounted until 15 November 2026: Starter ₹1,999, Growth ₹5,999, Infinity ₹39,999, paid once with no automatic renewal.
Stated on mydukaan.io
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Online store builder for Indian sellers with per-order service fees. Here is what it does, as its own site describes it, and what it covers: public API, AI features, whatsApp messaging, online store, digital downloads.
Catalog, checkout, orders, delivery and AI writing tools.
- Catalog and checkout
- Products with variants and stock levels, CSV import, custom checkout fields, online payments through a supported provider or cash on delivery.
- Orders and delivery
- Manages order status, customer details and invoices, with delivery areas and charges set from the dashboard.
- AI writing and images
- Drafts product descriptions, category suggestions, SEO titles and images; the site says AI usage limits apply.
- Themes and domain
- 7 themes on the Free and Starter plans and 17, including 10 premium, on Growth and Infinity. A custom domain starts on Starter.
- Marketplace tools
- Infinity adds a multi-vendor marketplace with vendor and commission management.
- REST API and webhooks
- A REST API, the same one the dashboard uses, and signed webhooks for order events.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Dukaan is made by Dukaan.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
74/80
Other online store builders it is graded above
Dukaan's GPA of 2.6 is higher than 74 of the 80 other online store builders we grade, and level with 4.
It stands best on value for money (B, above 67 of 80) and worst on features (C, above 5).
Its paid plans start at about $2.19 a month, against a middle price of $29.25 for the category: 0 of the 44 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 81 online store builders we grade, cut by the letter each got. Dukaan’s own letter is outlined.
- BValue for moneyAbove 67 of 80
- BFree plan and trialAbove 55 of 80
- CFeaturesAbove 5 of 80
- CEase of useAbove 28 of 80
- BPlatforms and integrationsAbove 28 of 80
Price against what you get
Each dot is one of 52 online store builders. Further left costs less; higher up scores better on features, ease of use and platforms. Dukaan is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Dukaan you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.6 is higher than 74 of the 80 other online store builders we grade. It costs $26.33 a year.
What you could make
- Digital downloads: an app builder makes this well.
What you could not
- Checkout, card payments and sales tax handled for you.
- The WhatsApp Business API, which Meta opens only through approved partners.
- An API that other software can build on.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Dukaan’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Shopify, Ecwid, Big Cartel and Shoplazza
The 4 tools Dukaan is most often weighed against, with where each one differs from it.
- 2.8GPA
Shopify
Free trial · from $29/mo
Hosted commerce platform for online, in-person and social selling.
- Dukaan has a free plan. Shopify does not, though it has a free trial.
- Only Shopify lists iOS and Android apps.
- Dukaan also covers whatsApp messaging and digital downloads.
- 2.2GPA
Ecwid
From $5/mo
Online store you can add to any website or run as its own site.
- Dukaan has a free plan. Ecwid does not.
- Only Ecwid lists iOS and Android apps.
- Dukaan also covers whatsApp messaging.
- 2.8GPA
Big Cartel
Free plan · from $12/mo
Simple online store for artists, makers and independent sellers.
- Only Big Cartel lists iOS and Android apps.
- Dukaan also covers whatsApp messaging.
- Big Cartel also covers inventory and shipping labels.
- 2.4GPA
Shoplazza
Free trial · from $29.25/mo
Hosted store builder with AI setup and multi-market selling.
- Dukaan has a free plan. Shoplazza does not, though it has a free trial.
- Dukaan also covers whatsApp messaging and digital downloads.
- Shoplazza also covers email campaigns, inventory, print on demand and dropshipping.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Dukaan free?
Dukaan has a free plan. 1 store, 1 staff account, 1 warehouse and unlimited products, with a 4.99% service fee per order.
How much does Dukaan cost?
Dukaan lists 5 plans. Free: ₹0.
What platforms does Dukaan work on?
Dukaan is available on Web.
Does Dukaan offer any discounts?
Dukaan publicly lists the following: Diwali yearly prices through 15 Nov 2026.
Does Dukaan have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Dukaan is listed for Web.
Does Dukaan have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Dukaan is listed for Web.
Is Dukaan open source?
Dukaan is not described as open source on its own site, as read on Nov 13, 2026.
Does Dukaan have an API?
Yes. Dukaan offers a public API, according to its own site.
Who makes Dukaan?
Dukaan is made by a company of the same name.
What are the alternatives to Dukaan?
The closest alternatives to Dukaan in our directory are Shopify, Ecwid, Big Cartel and Shoplazza.
How does Dukaan compare with other online store builders?
Dukaan's GPA of 2.6 is higher than 74 of the 80 other online store builders we grade, and level with 4.
Is Dukaan good value for money?
ToolGPA grades Dukaan B for value for money. Its paid plans start at about $2.19 a month, against a middle price of $29.25 for the category: 0 of the 44 others that charge start lower.
Could I make my own version of Dukaan?
To replace Dukaan you would be making checkout, card payments and sales tax handled for you.
Where this guide comes from
The prices, plans, platforms and features were read from Dukaan’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Dukaan's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Dukaan. Prices change, so check mydukaan.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Dukaan, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/dukaan
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Dukaan: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/dukaan
Know someone choosing between online store builders?
Send them this guide: toolgpa.com/tools/dukaan/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded online store builders after Dukaan, each with an Insider's Guide of its own.
- Online Store Builders Insider's GuideEvery one of the 84 online store builders we grade, compared
- Big Cartel Insider's GuideSimple online store for artists, makers and independent sellers2.8 GPA
- Shopify Insider's GuideHosted commerce platform for online, in-person and social selling2.8 GPA
- BigCommerce Insider's GuideHosted ecommerce platform with plans set by yearly sales2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Dukaan’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Dukaan is a trademark of its owner, and this guide is not made, paid for or approved by Dukaan. Prices and plans change: check mydukaan.io before you buy.