Big Cartel vs Dukaan (2026): which should you pick?
As of Nov 13, 2026, we pick Big Cartel: it is second in our ranking of online store builders, and it grades higher too, 2.8 against 2.6.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Big Cartel grades higher on ease of use. Dukaan grades higher on the free plan. They get the same grade on value for money, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Big Cartel
Simple online store for artists, makers and independent sellers
Dukaan
Online store builder for Indian sellers with per-order service fees
Which one is for you
Pick Big Cartel if
- Fits if you're an artist, band or maker selling merch or small batches
- Works for a small catalog at a flat $12 a month on yearly billing
Look elsewhere if
- Too light for larger shops, as it's built for small catalogs and keeps its tools simple
- Tight if you stay free, as Gold allows 5 products, one template and no custom domain
- Pricey if you want abandoned-cart recovery, drops, automatic discounts or Zapier, all on Diamond at $24 a month yearly
- Watch out: the pricing pages don't say how many products Platinum and Diamond allow
- Watch out: card and PayPal fees still come from your payment provider, and the Platinum trial lasts 7 days
Pick Dukaan if
- Fits if you sell in rupees and want to start without paying
- Works for sellers who'd rather pay a percentage than a monthly fee
Look elsewhere if
- Skip it if you sell outside India or in other currencies, as the fee model suits INR sales
- Tight if you want a custom domain on the free plan: it starts on Starter
- Pricey if sales are large: the fee runs up to ₹200 an order even on paid plans
- Watch out: paid plans have no trial, and payment and shipping providers may charge extra
How we grade them
| 2.8GPABig CartelGood | 2.6GPADukaanGood | |
|---|---|---|
| Value for money | BPlatinum is $12 a month on yearly billing ($15 monthly) with your own domain, labels and stock tracking, which sits in the lowest-priced quarter of this category. Prices are flat with no Big Cartel fee on sales, so you only pay your payment provider. | BStarter is ₹2,500 a year, far under the category's monthly prices. But every plan also takes an order fee, 3.99% on Starter, so the real cost grows with sales. |
| Free plan and trial | CThe free Gold plan takes card and PayPal checkout and handles sales tax, but it's 5 products, one template and no custom domain. You'll hit that fast. There's also a 7-day trial of Platinum. | BThe free plan has 1 store, unlimited products and 7 themes, and one seller could run on it. The cost is a 4.99% fee per order. |
| Features | CIt covers the basics: physical and digital products, unlimited labels, stock tracking, in-person sales and print-on-demand apps. But it's a simple toolbox, Google Shopping is the one outside channel named, and the pricing pages don't say how many products paid plans allow. | CCatalog, checkout, orders, delivery and AI writing tools. A custom domain needs Starter, digital products need Growth and marketplace tools need Infinity. |
| Ease of use | A4.74 from about 6,800 App Store ratings, above our line for an A. Pick a template, add your products and the shop is open. | CNo rating on record. You still build the store, pick a theme and connect payments and shipping. |
| Platforms and integrations | BWeb, iPhone and Android, with PayPal, Afterpay, Venmo, Google Shopping and Etsy imports, and Zapier's 7,000+ apps on Diamond. No desktop app, so not an A. | BWeb store builder with a REST API and webhooks. No desktop apps listed. |
| Best for | artists and makers selling small runs | small Indian sellers starting with a free store |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Big Cartel and Dukaan. How we grade
Price against what you get
Big Cartel starts at $12 a month and scores 3.0 out of 4 on features, ease of use and platforms. Dukaan starts at about $2.19 a month and scores 2.3.
Big Cartel scores higher, and starts $9.81 a month higher: the question is whether the extra is worth that to you. Of the other online store builders on the chart, none scores higher than Big Cartel for less, and none scores higher than Dukaan for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Big Cartel also covers inventory and shipping labels.
- Dukaan also covers whatsApp messaging.
At a glance
| Big Cartel | Dukaan | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $12 per month, billed annually ($15 billed monthly) | ₹2,500 per year, regular price (Free plan has a 4.99% order fee) |
| Free plan | Gold plan: 5 product listings, one template, card and PayPal checkout, sales tax autopilot and real-time stats, with no credit card required. Custom domains need a paid plan. | 1 store, 1 staff account, 1 warehouse and unlimited products, with a 4.99% service fee per order. |
| Free trial | 7-day free trial of Platinum | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Big Cartel, LLC | Dukaan |
| Price read from | bigcartel.com | mydukaan.io |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Big Cartel
- The free Gold plan allows only 5 products and one template, with no custom domain.
- Abandoned-cart recovery, scheduled drops, automatic discounts and Zapier need Diamond at $30 a month, or $24 billed annually.
- The pricing pages do not state how many products Platinum and Diamond allow, beyond saying the paid plans add listings.
- Card and PayPal processing fees come from the payment provider; Big Cartel advertises flat monthly prices with no hidden fees.
Dukaan
- Every plan charges a per-order service fee (4.99% on Free down to 0.99% on Infinity), capped at ₹200 per order.
- Fees do not apply to manual orders or to non-India and non-INR stores, so the model suits Indian-rupee sales.
- Paid plans have no free trial, and payment, shipping and messaging providers may charge separately.
- Prices are shown in Indian rupees; the monthly price behind the Monthly toggle was not readable.
Key features
Big Cartel
- Templates and shop design
- Start from a template in Big Cartel's free library and change the design without code. The free Gold plan is limited to the Cosmos template.
- Physical and digital products
- Sell physical goods and downloads with size and color variants, edit products in bulk and import listings from Etsy, Squarespace and Shopify.
- Shipping labels and tracking
- Print unlimited shipping labels with discounts of up to 90% on postage, track shipments and keep count of stock on the paid plans.
- Payments and in-person sales
- Take cards, wallets, Venmo, PayPal and Afterpay online, and sell in person by taking payments on a phone with the iOS and Android app.
- Apps, Zapier and promotions
- Install apps for print-on-demand and product reviews, run discounts and a Google Shopping connection, and on Diamond link 7,000+ apps through Zapier.
Dukaan
- Catalog and checkout
- Products with variants and stock levels, CSV import, custom checkout fields, online payments through a supported provider or cash on delivery.
- Orders and delivery
- Manages order status, customer details and invoices, with delivery areas and charges set from the dashboard.
- AI writing and images
- Drafts product descriptions, category suggestions, SEO titles and images; the site says AI usage limits apply.
- Themes and domain
- 7 themes on the Free and Starter plans and 17, including 10 premium, on Growth and Infinity. A custom domain starts on Starter.
- Marketplace tools
- Infinity adds a multi-vendor marketplace with vendor and commission management.
- REST API and webhooks
- A REST API, the same one the dashboard uses, and signed webhooks for order events.
Plans
Big Cartel
Gold$0
5 product listings, the Cosmos template, size and color variants, card and PayPal checkout, automatic sales tax and real-time stats.
Platinum$12
per month, billed annually ($15 billed monthly)
Custom domain, physical and digital products, shipping labels and tracking, design changes, apps, in-person sales and inventory tracking.
Diamond$24
per month, billed annually ($30 billed monthly)
Adds abandoned-cart recovery, scheduled product drops, password-protected products, automatic discounts, Zapier and priority support.
Dukaan
Free₹0
1 store, unlimited products, 7 themes, abandoned-cart recovery and a 4.99% service fee per order.
Starter₹2,500
per year, billed once; monthly price not shown
Adds a custom domain, blogs, 2 staff accounts and a 3.99% order fee. Diwali offer: ₹1,999 through 15 Nov 2026.
Growth₹8,000
per year, billed once; monthly price not shown
3 stores, all 17 themes, digital products, loyalty and 1.99% order fee. Diwali offer: ₹5,999 through 15 Nov 2026.
Infinity₹50,000
per year, billed once; monthly price not shown
10 stores, multi-vendor marketplace tools, 20 staff accounts and a 0.99% order fee. Diwali offer: ₹39,999 through 15 Nov 2026.
EnterpriseCustom
For custom requirements; sold through sales.
Ways to pay less
Big Cartel
- Annual discount
Pay annually to save 20%
Platinum costs $144 a year ($12 a month) against $15 monthly, and Diamond $288 a year ($24 a month) against $30 monthly.
Dukaan
- Other savings
Diwali yearly prices through 15 Nov 2026
Yearly plans are discounted until 15 November 2026: Starter ₹1,999, Growth ₹5,999, Infinity ₹39,999, paid once with no automatic renewal.
Common questions
Which is cheaper, Big Cartel or Dukaan?
As of Nov 13, 2026, Dukaan is cheaper to start with: about $2.19 a month, against $12 a month for Big Cartel. Big Cartel starts at $12 per month, billed annually ($15 billed monthly), and Dukaan starts at ₹2,500 per year, regular price (Free plan has a 4.99% order fee).
Which has a free plan, Big Cartel or Dukaan?
As of Nov 13, 2026, both Big Cartel and Dukaan have a free plan.
Which platforms do Big Cartel and Dukaan run on?
As of Nov 13, 2026, only Big Cartel lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.